Rediscover Your own Music by Artist, Event, Theme or Even Mood

Rediscover Your own Music by Artist, Event, Theme or Even Mood

Smart PlayMix by MP3tunes Creates Custom Playlists Using AMG's Technologies

SAN DIEGO, Jan. 3 /PRNewswire/ -- MP3tunes -- http://www.mp3tunes.com/ -- has announced Smart PlayMix(TM), the latest product engineered and designed to give music lovers uniquely new ways to rediscover their own music libraries. Smart PlayMix takes an intelligent look at a person's music collection, which has been safely stored in their MP3tunes Locker, and creates customized playlists using the LASSO and Tapestry technology solutions from Macrovision(R) All Media Guide. Consumers can choose to instantly generate a PlayMix playlist based on style of music, situation, event, environment, or even their current mood. Visit http://www.mp3tunes.com/smartplaymix to learn more.

After creating a MP3tunes Locker, the consumer simply chooses a category and Smart PlayMix scans the user's library and instantly delivers a PlayMix, using LASSO Fingerprint Recognition to identify and tag the tracks, and Tapestry to categorize the music by style, theme, artist or mood. For example, choosing a song by Bruce Springsteen would return a dynamic playlist of other songs with a similar sound, including Springsteen, with songs spanning a variety of albums and tracks in the Locker. Another option is to create a PlayMix by event, anything from a party to a road trip, from workout tunes to dinner for two. Simply a mood, whether romantic, blue, or energetic, can also be used by Smart PlayMix to create a specialized list of tracks.

"Most people have lots of music in their collections that they simply never listen to, whether out of habit or because it is too laborious to experiment," commented Michael Robertson, CEO of MP3tunes. "Smart PlayMix gives folks their music back to them in a refreshing new context, allowing playlists that more deeply explore an artist, songs to fit a party theme or just fit with a person's mood."

Smart PlayMix is the latest product from MP3tunes that makes it simple for users to enjoy their digital music from a secure, online Locker. LockerSync 3.0 delivers increased speed and simple syncing of a digital music collection to an online Music Locker for safe and secure storage. TuneWatch, a component of LockerSync 3.0, detects when new music is added to a computer and automatically syncs it to the Locker. Consumers can then instantly access and listen to their music collections through any web browser, as well as numerous devices, including the Nintendo Wii, SonyPlaystation 3, Logitech's Squeezebox and, in Europe, the complete line of NOXON iRadio devices.

"Smart PlayMix is a terrific application of our LASSO and Tapestry technologies, which were designed to help music fans manage, enjoy and even re-discover their digital collections," commented Michael Buchheim, EVP and general manager of Macrovision's Distribution and Commerce Business Unit. "We are excited to be guiding consumers in experiencing their music in a dynamic and fun new way."

The MP3tunes Music Locker offers free storage and unlimited bandwidth for consumers to store and access their music collections online. A Premium Music Locker, for $40 per year, enables access beyond the user's computer, delivering streaming music to net-connected devices, including Internet tablets, mobile phones, home stereo appliances and more. The Music Locker supports most music formats, including MP3, WMA, M4A, and OGG. For more information and to get a free Music Locker, visit http://www.mp3tunes.com/lockersync3.

About MP3tunes:

MP3tunes is a Music Service Provider (MSP) with a digital Music Locker delivering online storage and unlimited listening, coupled with specialized applications for streaming optimization. MP3tunes gives users a simple and secure way to sync personal music collections to a private and secure online Music Locker and listen through any web browser, along with a growing number of cutting-edge home entertainment and mobile devices, including the Nintendo Wii and Sony PlayStation 3, via its open Music API (Application Programming Interface). The company was started in 2005 by Michael Robertson, the original founder of MP3.com. For more information, please visit http://www.mp3tunes.com/.

First Call Analyst:
FCMN Contact:

Source: MP3tunes

CONTACT: Dianne Gleason of Enfuego Strategic Communications,
+1-303-381-2571, dianne@enfuegosc.com, for MP3tunes

Web site:

http://www.mp3tunes.com/

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