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Friday, January 18, 2008

Lenny Kravitz Launches 'Get on the Bus With the Love Revolution Tour'

Lenny Kravitz Launches 'Get on the Bus With the Love Revolution Tour'

Exclusive 'Love Revolution' Club Tour Kicks Off Today at Santa Monica, California's Civic Center!

Kravitz announces week of release TV Appearances on Good Morning America, The Late Show With David Letterman, Live With Regis & Kelly, MTV's TRL and BET's 106th & Park!

LOS ANGELES, Jan. 18 /PRNewswire/ -- Globally recognized and acclaimed rock musician Lenny Kravitz is set to hit the road today on his exclusive "Get on the Bus with the Love Revolution" club tour. Featuring only 9 select markets, the outing will kick off this evening at Santa Monica, California's Civic Center. The tour will culminate at New York City's Hammerstein Ballroom and be followed the following week by a slew of high profile television performances and interviews on Good Morning America, The Late Show With David Letterman, Live With Regis and Kelly, MTV's TRL and BET's 106th & Park to kick off the release of his 8th studio album It Is Time For A Love Revolution.

Virgin Records recording artist Lenny Kravitz joined forces with MySpace to launch the tour via an exclusive contest with the world's most popular social network. From November 14th through November 20th, the MySpace community was offered a chance to enter and win the opportunity to travel on a Kravitz-designed custom 'Love Revolution' tour bus and become part of the artist's tour family on the road with full backstage access to the live concert event. The 10 lucky winners and their guests were selected to join him on the road and will participate in a photo shoot that will appear in the February issue of YRB with Lenny on the cover.

The "Get on the Bus with the Love Revolution Tour" is happening in conjunction with the release of Lenny Kravitz's It Is Time For A Love Revolution. Featuring 14 new songs, including the singles "Bring It On" and "I'll Be Waiting," the album is the artist's first new release in over three years. As the title indicates, the album is a thunderous rock 'n roll call-to-arms featuring Kravitz singing songs of a love revolution backed by a universal blend of soul, funk, and jazz grooves and the undeniable, anthemic lyricism that's been his trademark from day one.

The tour currently has nine scheduled stops in the US and will run from January 17th to February 1st. Sponsored by Champion and Southwest Airlines, the tour will be hitting cities such as San Francisco, Los Angeles, Denver, Minneapolis, Chicago, Detroit, Boston, Philadelphia and New York.

As co-sponsors of the Lenny Kravitz "Love Revolution Tour," Chase and Southwest Airlines will offer a select number of tickets especially for Southwest Rapid Rewards Visa card members for Denver, San Francisco and Philadelphia concerts.

In certain concert venues, Chase and Southwest-sponsored Lounge Areas will be set up as with special access for current Southwest Rapid Rewards Visa cardmembers who show their card and for those who apply for the card at the concert. Capitol Records, Chase and Southwest Airlines will offer 10 special experiences for Rapid Rewards Visa cardmembers as part of the Denver, Philadelphia and San Francisco concerts -- with unique experiences for fans ranging from a private meet-and-greet with Lenny Kravitz to signed memorabilia to concert tickets.

"Champion is excited to be the exclusive apparel sponsor of the Lenny Kravitz Love Revolution Tour," said Claire Edgar, Director Champion Brand Marketing. "Lenny is an iconic star and Champion is an iconic brand. Our tagline 'How You Play' inspires people to enjoy life whether through sport, music or fun, and Champion apparel has the performance and style for whichever way you want to play."

Tour dates for the "Get on the Bus with the Love Revolution Tour" are as follows:

DATE CITY VENUE
January 17th Santa Monica, CA Santa Monica Civic
January 19th San Francisco, CA The Warfield
January 22nd Denver, CO Paramount Theater
January 24th Minneapolis, MN Myth
January 26th Chicago, IL Riviera
January 27th Detroit, MI The Fillmore
January 29th Philadelphia, PA Electric Factory
January 31st Boston, MA The Orpheum
February 1st New York City Hammerstein Ballroom

Lenny Kravitz Television Airdates (check local listings for times):
February 7th MTV's TRL
February 6th Good Morning America
February 6th BET's 106th & Park
February 7th Live With Regis & Kelly
February 8th The Late Show with David Letterman


For more information on the exclusive "Get on the Bus with the Love Revolution Tour" go to lennykravitzloverevolution.com

More information about the Chase and Southwest Airlines sweepstakes and other offerings for Southwest Rapid Rewards Visa cardmembers is available at http://www.southwest.com/

About JPMorgan Chase & Co.

JPMorgan Chase & Co. (NYSE:JPM) is a leading global financial services firm with assets of $1.5 trillion and operations in more than 50 countries. The company has more than 154 million credit cards issued. Under the Chase and JPMorgan brands, the firm serves millions of consumers in the United States and many of the world's most prominent corporate, institutional and government clients. Information about the firm is available at http://www.jpmorganchase.com/.

About Southwest Airlines

Southwest Airlines (NYSE:LUV), the nation's largest carrier in terms of domestic passengers enplaned, currently serves 64 cities in 32 states. Based in Dallas, Southwest currently operates more than 3,400 flights a day and has more than 33,000 Employees systemwide. Southwest Airlines operates four maintenance bases in select Southwest cities.

About Champion

Champion offers a full line of innovative athletic apparel for men and women including sport bras, active wear, team uniforms, sweats and accessories. Champion can be purchased at most sporting goods and department stores. For more information about Champion for men and women visit http://www.championusa.com/. Champion is a brand of Hanesbrands Inc.

About Hanesbrands Inc.

Hanesbrands Inc. is a leading marketer of innerwear, outerwear and hosiery apparel under strong consumer brands, including Hanes, Champion, Playtex, Bali, Just My Size, barely there and Wonderbra. The company designs, manufactures, sources and sells T-shirts, bras, panties, men's underwear, children's underwear, socks, hosiery, casual wear and active wear. Hanesbrands has approximately 50,000 employees in more than 25 countries. More information may be found on the Hanesbrands Internet Web site at http://www.hanesbrands.com/.


First Call Analyst:
FCMN Contact:
Websites:

http://www.lennykravitzloverevolution.com

http://www.jpmorganchase.com

http://www.southwest.com

http://www.championusa.com

http://www.hanesbrands.com

Source: Virgin Records

CONTACT: Linda Carbone, linda@pressherepublicity.com, or Carleen
Donovan, carleen@pressherepublicity.com, both of Press Here Publicity,
+1-323-692-1195, for Virgin Records; or Melissa Victor, Director|Capitol
Records, +1-212-786-8474, Melissa.Victor@capitolmusic.com


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