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International Entertainment News

Thursday, January 31, 2008

Internationally-Acclaimed Director Mira Nair Delivers AIDS Jaago Film Project to Global Audience on Jaman

Internationally-Acclaimed Director Mira Nair Delivers AIDS Jaago Film Project to Global Audience on Jaman

SAN MATEO, Calif., Jan. 31 /PRNewswire/ -- Jaman.com, the leading online destination for quality international and independent entertainment, today announced the free, global availability of Mira Nair's AIDS Jaago, four short dramatic films which aim to dismantle myths and raise awareness about HIV/AIDS.

The AIDS Jaago ("AIDS Awake") films were funded by the Bill and Melinda Gates Foundation and made by acclaimed Indian filmmakers Mira Nair (Monsoon Wedding, The Namesake), Vishal Bhardwaj, Santosh Sivan and Farhan Akhtar.

Designed to use the immense power of moviemaking to wake people up about AIDS, the project was the brainchild of Mira Nair and was produced by her company Mirabai Films.

"We cannot underestimate the potential of film to change behavior and transform the world," said director Mira Nair. "These short films have the power to make a big impact on audiences who see them in theaters before popular Bollywood movies, to now a larger population that can now watch them on the global online theater at Jaman."

From the story of an HIV positive young boy who overcomes stigma at school to a laborer who gets involved in a dangerous love triangle with a frustrated wife and her closeted husband, these rich cinematic mini movies use star-studded casts to showcase prejudices and change behavior.

"Media changes minds," said Gaurav Dhillion, founder and CEO of Jaman. "The AIDS Jaago films assemble some of the brightest of Indian directorial power behind a critical message. These gorgeous, inspiring mini-movies can now be viewed by audiences around the globe in countries most dramatically affected by AIDS."

View the four free AIDS Jaago shorts at http://www.jaman.com/aidsjaago.

Migration -- (18 minutes)
Blood Brothers -- (18 minutes)
Positive -- (19 minutes)
Prarambha (The Beginning) -- (12 minutes)


About Jaman


Jaman.com is revolutionizing the way people discover, enjoy and share movies all over the world. Viewers can browse and select from Jaman's library of thousands of high-definition films and then download these movies directly onto their PCs, Macs, televisions and home-set-top boxes such as AppleTVs and TiVos. Jaman's popular community features provide a forum where people around the globe review and share world-class films with each other. Jaman is based in San Mateo, California and is backed by luminaries in technology and media. Join Jaman, Join the World(TM).

About Mirabai Films

Committed to telling stories that are rarely heard, Mirabai Films, Inc. was started in 1989 by acclaimed independent film director Mira Nair. Nair's latest film, The Namesake, opened to rave reviews, and is currently the most successful art house release of 2007. She is currently directing Shantaram for Warner Brothers, starring Johnny Depp and Amitabh Bachchan. Mirabai Films' international debut was universally celebrated feature Salaam Bombay!, which won the prestigious Camera d'Or and Prix du Publique at the 1988 Cannes Film Festival and was the first Indian film to be nominated for an Academy Award as Best Foreign Language Film. Mirabai Films, Inc. has also produced Mississippi Masala, The Perez Family, Kama Sutra, My Own Country, The Laughing Club of India, Monsoon Wedding, Still, The Children Are Here, Vanity Fair, and Migration.

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Source: Jaman.com

CONTACT: Jenny Michalski of Jaman, +1-650-525-3513, jenny@jaman.com

Web site:

http://www.jaman.com/


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