ID Media and SBTV.com Launch New Broadband Buying Model to Help Advertisers Target Small Businesses

ID Media and SBTV.com Launch New Broadband Buying Model to Help Advertisers Target Small Businesses

NEW YORK, Jan. 22 /PRNewswire/ -- ID Media, the largest direct and digital media services company in the U.S., has structured a new advertising buying model with SBTV.com, the first television network on the Web devoted exclusively to providing streaming video content to small businesses in the U.S. The relationship was formed in late December to evaluate the viability of broadband video pre-roll ad messages targeting small businesses. The offering features a direct response media buying pricing structure modeled after DRTV.

Small businesses are an important, but hard-to-reach audience for advertisers. The growing legion of small businesses now numbers over 25 million.

Said Josh Martin, VP, Director of Emerging Media at ID, who negotiated the deal, "SBTV.com has excellent video content geared to today's small business owners. Our new pricing model now makes it a viable advertising venue for our clients who are looking for a strong ROI on their media. SBTV.com's rates are now in line with more established media vehicles like DRTV."

SBTV.com is committed to helping small business owners manage, grow and protect their ventures. Founded in 2000, the site is a premiere online destination for small business-related videos, news and information. SBTV.com provides streaming media content, technical information about how to run a small enterprise better, the latest on small business conferences and events, inspirational stories and resources to help solve day-to-day business challenges.

"We are very excited to work with ID Media, an innovator in the ROI media space. We feel SBTV.com offers excellent opportunities for ID's clients, some of the world's leading advertisers, and we expect strong results from this DR buying model," says Dan Demko, President, SBTV.com.

Added Josh Martin, "SBTV.com has shown a commitment to the effectiveness of their video-related ad units with the DR-based buying structure we developed. It will allow our clients to test a new ad unit and Website with limited financial risk. We are very positive about this buying model and the new opportunities in broadband video that it represents."

About SBTV.com

SBTV.com -- Small Business Television, is the only video news and information destination site for America's 25 million small businesses. SBTV.com is committed to providing small business owners with the tools they need to manage, grow and protect their ventures. SBTV.com video, audio and text article content is created by experienced business journalists and leading small business experts. The SBTV.com community site provides a virtual marketplace for small business owners and experts to come together to network and share knowledge and expertise. At SBTV.com, small business isn't just about making a living, it's a way of life.

About ID Media

ID Media helps leading advertisers profit in today's fast-changing media marketplace. The company, which is the largest direct and digital media services company in the country, delivers the best possible return on media investments because of its superior rates, research resources, and reporting systems. ID Media serves clients including American Express, Computer Associates, Johnson & Johnson, HBO, Kaiser Permanente, Nautilus, and Verizon from locations in New York, Chicago, and Los Angeles. ID Media is part of The Interpublic Group of Companies (NYSE symbol: IPG).

Source: ID Media

CONTACT: Emily A. Burns of ID Media, +1-212-907-7007,
eburns@idmediaww.com

Web site:

http://www.idmediaww.com/

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