Led Zeppelin Radio Airplay Spikes Around Reunion Concert
Led Zeppelin Radio Airplay Spikes Around Reunion Concert
LOS ANGELES, Dec. 13 /PRNewswire/ -- Radio airplay surrounding the historic reunion of Led Zeppelin in London on Monday, December 10, resulted in a spike in radio airplay in the U.S. and Canada, according to Mediabase, a firm which monitors such activity.
"The Zeppelin reunion had a very real and noticeable effect on radio programming," remarked Mediabase President and Premiere Radio Networks EVP, Rich Meyer.
According to Mediabase, Led Zeppelin airplay increased 15.1 percent, comparing Monday and Tuesday, December 3 and 4, to the week of the concert, Monday and Tuesday, December 10 and 11. During the two-day period the week before the concert, Led Zeppelin registered 3,514 plays in the U.S. and Canada. The two-day period surrounding the concert saw airplay jump to 4,139 spins. The number of actual song titles increased by 21 percent, from 84 to 106 during the two-week comparison.
ABOUT MEDIABASE
Mediabase monitors more than 1,800 radio stations in 180 U.S. and Canadian markets, 24 hours-a-day, seven-days-a-week. In addition to providing vital airplay and programming information to more than 1,700 affiliate radio stations and every major broadcast group, Mediabase 24/7, a division of Premiere Radio Networks, is the data source for popular countdown and syndicated shows like American Top 40 with Ryan Seacrest, American Top 20 with Casey Kasem, After MidNite with Blair Garner, Country Countdown USA with Lon Helton, Jeff Foxworthy Countdown, Country Top 40 Countdown with Bob Kingsley, and others. Mediabase also provides its airplay research to every major record label in North America. Mediabase pioneered the concept of monitored airplay in 1987. Its charts can be found weekly in numerous trade and consumer publications and websites.
First Call Analyst:
FCMN Contact:
Source: Mediabase
CONTACT: Rachel Nelson of Premiere Radio Networks, +1-818-461-8057
Web site:
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posted by EntertainmentNews @ 5:33 AM
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