Jewelry Television Invites Viewers to The Vault

Jewelry Television Invites Viewers to The Vault

www.jtv.com Launches Site Showcasing Exotic Rare Gemstones and Exclusive Jewelry

KNOXVILLE, Tenn., Dec. 3 /PRNewswire/ -- Jewelry Television(TM) (JTV) has announced the launch of The Vault (www.jtv.com/vault), an unparalleled shopping destination for high quality, luxury gemstones and fine jewelry. The Vault, powered by www.jtv.com, the 5th largest online retailer of fine jewelry, offers handpicked, one-of-a-kind gemstones; many of which are considered museum quality specimens. The Vault is also a destination for those searching for exceptional jewelry pieces. Vault customers also have access to a set of exclusive personal shoppers, standing by and available by phone or email 24 hours a day, 7 days a week to answer questions or assist with procuring specific gemstones or high-end jewelry pieces.

"Jewelry Television has created a passion for gemstones and extravagant fine jewelry among a large consumer base in the U.S. and abroad," explained Tim Engle, Vice President, Business Development for the shopping network. "Our customers have become increasingly discriminating, knowledgeable collectors and The Vault provides the service level and selection they deserve," said Engle.

"If you're seeking unusually rare gemstones like flame spinel, black opal or cat's eye chrysoberyl, this is the most comprehensive selection you will find online," noted Jay Boyle, Senior Buyer for Jewelry Television. "The Vault specializes in those prized pieces that few recognize or even know exist. With our global sourcing capabilities, we are uniquely positioned to find the rare and exotic," he said.

The Vault aims to continually educate consumers by providing extensive, regularly updated content in the "Expert's Corner." News, informational industry updates, articles, photography and videos provide a comprehensive shopping experience. The Vault's expert gemstone buyers boast more than 100 years of collective buying experience and canvas the globe in search of rare specimens.

About Jewelry Television(TM)

Jewelry Television(TM) is the nation's fastest-growing home shopping network, focusing exclusively on the sale of fine jewelry and loose gemstones. Jewelry Television(TM) airs live programming 24 hours a day, seven days a week. The network is the 11th largest fine jewelry retailer in the United States and is distributed to 68 million full-time households.

Industry experts host Jewelry Television(TM) programming offering beautiful and affordable merchandise to people everywhere. Many of the on-air hosts hold Accredited Jewelry Professional certifications and even Graduate Gemologist degrees from the Gemological Institute of America. Jewelry Television(TM) shows can be viewed live from www.jtv.com, which contains all merchandise for sale and a learning library with informative videos and articles about gemstones.

Headquartered in Knoxville, Tenn., Jewelry Television(TM) acquired Shop At Home Television Network in 2006, including its popular branded line Bella Luce. Jewelry Television's revenues are approximately $500 million.

First Call Analyst:
FCMN Contact:

Source: Jewelry Television

CONTACT: Kelly Fletcher of Jewelry Television, +1-865-806-0996,
kelly.fletcher@jtv.com

Web site:

http://www.jtv.com/
http://www.jtv.com/vault

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