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International Entertainment News

Thursday, December 20, 2007

Finally, An End to Inadequacies in the Secondary Ticket Market

Finally, An End to Inadequacies in the Secondary Ticket Market

LiveStub.com Launches New Web Site for Fee-Free Last Minute Ticket Sales

CHICAGO, Dec. 20 /PRNewswire/ -- Ticket buyers and sellers nationwide finally have a way to directly communicate without middleman involvement. LiveStub.com offers a new way for buyers and sellers to interact, free of charge, until minutes before the event.

The shortcomings of popular auction-style or traditional secondary ticket brokering services are being remedied by LiveStub.com. As opposed to waiting for bidding to close or pre-mailing tickets to a middleman that requires time and costs both buyer and seller money, LiveStub.com introduces immediate fee- free direct communication. The Web site has no surcharges for individual posted tickets. An additional inventory of tickets will be available on the site as "Buy Now," which are available via a major independent ticket brokerage service that has its own policies.

By utilizing cutting edge Internet protocol (IP) recognition and mapping technologies, buyers and sellers are paired up based on geographic proximity that can be as exact as to the cross street. LiveStub.com employs an instant text messaging capability that sends a text message to the seller's mobile device, which establishes immediate communication to allow for same day pre- event transactions.

The concept for LiveStub.com came from the only source it could, a real fan experience. Last year, Michael Hershfield found himself looking for tickets to a game two hours before the tipoff. He had no options to purchase tickets other than relenting to the high prices scalpers were charging outside the arena. Recognizing that current reputable sites could not deliver a ticket for a "last minute" buyer crystallized a consumer need that wasn't being addressed in the marketplace.

LiveStub.com provides fans the ability to purchase tickets efficiently, securely and in a timeframe that is unparalleled. LiveStub.com, co-founded by Hershfield, is a new online ticket marketplace that emphasizes community by connecting buyers and sellers according to the conveniences of location and schedule. Unlike other popular sites that charge transaction fees to the buyer and seller, there are no markups on any ticket transaction for either party. LiveStub.com introduces sports fans, concertgoers and theater fans to sellers whether it is weeks or minutes before their choice event.

Contact: Ryan Smith
Steinreich Communications
201-498-1600


First Call Analyst:
FCMN Contact:


Source: LiveStub.com

CONTACT: Ryan Smith of Steinreich Communications, +1-201-498-1600, for
LiveStub.com

Web site:

http://www.livestub.com/


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