Paul Korda . com - The Web Home of Paul Korda, singer, musician & song-writer.

International Entertainment News

Monday, December 17, 2007

City Year and BusRadio Announce New Partnership

City Year and BusRadio Announce New Partnership

City Year Public Service Messages to Reach BusRadio's One Million Young Listeners Nationwide

BOSTON, Dec. 17 /PRNewswire/ -- City Year and BusRadio today announced a new partnership that brings the message that children can make a positive difference in the lives of others to a national radio network that provides age-appropriate music, original programming and public service messages to one million kids during their daily bus rides.

Through the partnership, BusRadio will help promote the mission of City Year by playing public service announcements (PSAs) and other announcements on its daily elementary, middle and high school radio programs. The PSAs and programming developed through the BusRadio City Year partnership are intended to inspire students by sharing how other people their age are improving their communities, giving them ideas for actions they can take and conveying City Year's belief in the power of young people to change the world.

"Our partnership with BusRadio is an innovative way to directly share City Year's commitment to helping young people make a difference with students," said Michael Brown, CEO and Co-Founder of City Year. "We are grateful to BusRadio for its interest in incorporating messages of hope, service and idealism in their broadcasts."

"BusRadio is delighted to partner with City Year to help turn on young people across the country to City Year's mission of service and to the importance of civic engagement and social entrepreneurship in their communities," said Steven Shulman, president and co-founder of BusRadio.

About BusRadio

BusRadio is a national radio network that brings age-appropriate music, original programming, and public service messages to more than 1 million listeners between the ages of 6 and 18 every weekday during their daily bus ride. BusRadio reaches more than 10,000 buses in 120 school districts in 23 states. BusRadio is the fastest growing national media network in the youth music space, a better alternative to inappropriate FM radio programming, and a vital safety partner with school districts across America. BusRadio provides a safer bus ride for students by providing school districts with valuable safety features that help minimize driver distractions, and keep students seated, well-behaved and occupied in a positive way. BusRadio's technology features GPS, driver panic buttons tied directly to local emergency services, and internal and external PA systems on every bus. Visit www.busradio.net for more information.

About City Year

City Year is a nonprofit organization that unites young people of all backgrounds for a demanding year of full-time service, giving them the skills and opportunities to change the world. As tutors, mentors, and role models, these dedicated idealists make a difference in the lives of children, and transform schools and neighborhoods in 17 U.S. locations and Johannesburg, South Africa. Founded in 1988, City Year is dedicated to helping children succeed, building stronger communities, breaking down social barriers and developing young leaders. City Year is a proud member of AmeriCorps. Visit www.cityyear.org for more information.

Media contacts:
Alison Franklin, City Year
(617) 927-2612
afranklin@cityyear.org

Wesley Eberle, BusRadio
(617) 827-4229
weberle@oneillandassoc.com

First Call Analyst:
FCMN Contact:


Source: BusRadio

CONTACT: Alison Franklin of City Year, +1-617-927-2612,
afranklin@cityyear.org, or Wesley Eberle of BusRadio, +1-617-827-4229,
weberle@oneillandassoc.com

Web site:

http://www.busradio.net/
http://www.cityyear.org/


-------
Profile: intent

0 Comments:

Post a Comment

<< Home