BE. Opens San Diego Office - Launches New Search for Local SD Talent

BE. Opens San Diego Office - Launches New Search for Local SD Talent

Production Company and Youth Performer's Community, BE., Begins Casting For New TV Series

SAN DIEGO, Dec. 6 /PRNewswire/ -- BE., an innovative children's entertainment production and performance community, is proud to announce the launch of its new San Diego offices, located in Kearney Mesa.

BE. is following up the success of its two kids-only television productions currently airing in the San Francisco Bay Area, "Say What" and "Kids Unlimited" on The CW Network by opening a brand new office and market in San Diego. BE. will be hosting auditions for local San Diego youth performers, from actors to dancers and singers, creating a new performers community. From this community BE. will be casting two new television shows to air in San Diego.

The concept behind BE.'s multifaceted operation is to "bring Hollywood home." BE. uses only local actors who are members of the BE. Community. BE. provides its performer community with a program that incorporates a variety of services to prepare them for careers in the entertainment industry, such as acting courses, financial management, photography and speaking courses. The membership-based program culminates in the broadcast of the BE. Network's television productions, which provide the actors with both credits and exposure on a mainstream media outlet. The entire process was conceived and developed by longtime Hollywood casting and talent agent, Erik DeSando.

"We have found some incredible talent in San Francisco to cast in our shows and we feel that San Diego is going to offer up just as many future stars," said BE. CEO Erik DeSando. "We're writing two brand new television shows and our casting has already begun. We hope the kids of San Diego are as excited as we are!"

BE. is a subscription-based company, which provides young artists and their families with a highly successful and customized process designed to encourage and develop each member's individual talent. BE. is not a talent agency and does not represent talent on any level. Part of BE.'s program includes access to heavily discounted training classes in professional acting, singing, modeling, money management and dance, which are organized into an evolving curriculum.

BE.'s unique business model enables the company to not only provide the services that emerging young performers need to succeed; it supplies the outlet to showcase their talent as well. BE. is the entertainment industry's only source for guaranteed exposure in a major media market on network television.

The San Diego office is currently scheduling casting auditions.
BE.'s San Diego office is located at:
8344 Clairemont Mesa Blvd. Ste. 202
San Diego, CA 92111

ABOUT BE.

BE. is a multifaceted organization designed to give young artists the resources, services, experience and exposure that they need in order to succeed in the entertainment industry. The company offers actors and musicians opportunities to expand their knowledge and talent while encouraging children to reach for the stars in every aspect of their lives: from schoolwork to social time, from academics to the arts. BE. is not a talent representation company. BE.'s management team is headed by entertainment industry veterans with deep knowledge and expertise in casting, production and talent management, giving the company an insider's perspective on Hollywood. BE. encompasses BE. Productions, which creates broadcast content and live performances, and BE. Network, which currently airs one hour of youth programming weekly with plans to expand eventually to a full 24-hour network.

Contact:
Brian McWilliams
Spelling Communications
310-477-9500
bmcwilliams@spellcom.com

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Erik DeSando http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=69533

First Call Analyst:
FCMN Contact:

Source: BE.

CONTACT: Brian McWilliams of Spelling Communications, +1-310-477-9500,
bmcwilliams@spellcom.com, for BE.

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