TOSHIBA and CBS Home Entertainment Stun Consumers With New 'Star Trek: The Original Series' Promotion

TOSHIBA and CBS Home Entertainment Stun Consumers With New 'Star Trek: The Original Series' Promotion

As the landmark TV series comes to HD DVD, Toshiba and CBS Home Entertainment invite 'Trek' enthusiasts to beam up a limited edition Phaser remote control with 'A Stunning Offer'

WAYNE, N.J., Nov. 20 /PRNewswire/ -- Today, Toshiba America Consumer Products, L.L.C. ("Toshiba") is kicking off 'A Stunning Offer' -- a joint promotion with CBS Home Entertainment for the launch of "Star Trek: The Original Series: First Season" exclusively on the HD DVD/DVD Combo disc and the availability of a limited edition "Star Trek" Phaser remote control.

Starting today, when consumers buy any Toshiba HD DVD player and the "Star Trek: The Original Series: First Season" HD DVD/DVD Combo boxed set, they can receive a free limited edition "Star Trek" Phaser remote by mail. With an approximate retail value of $69.95, the 3 in 1 Universal Phaser remote has been preprogrammed to work with any Toshiba HD DVD player and features special sound and light effects from the series.

To promote this unique "Star Trek" and HD DVD offering over the coming months, Toshiba and CBS will be running online banner advertisements and print ads. The ads highlight images from the original "Star Trek" series and explain how fans of the movies can obtain one of the unique Phaser remote controls.

"HD DVD is taking 'The Original Series' where no 'Trek' episode has gone before," said Louis Masses, Director Business Development, Toshiba's Digital A/V Group. "The leading-edge technologies in HD DVD players are taking 'Star Trek: The Original Series' to a truly new dimension for fans. Partnering with CBS, we are excited to be bringing this landmark TV series into the homes of fans and to be developing a promotion that appealed specifically to the 'Trek' fan."

This boxed 10-disc set offers "Trek" fans the opportunity to now experience the series like never before in high definition. Meticulously remastered from the original camera negative, each classic episode is presented in pristine condition with new state-of-the-art digital visual effects and a new 5.1 soundtrack. Both the DVD and HD DVD presentations include rare on-set home movie footage, an inside perspective on what it took to transport "Trek" into the 21st century ... and much more. Showcasing graphics with a 3D look and feel, the interactive 'Starfleet Access' menu interface will allow HD viewers to activate icons on seven episodes to provide such features as picture-in-picture video commentaries and an interactive tour of the Starship Enterprise.

In addition to visually experiencing "Star Trek" in a new way through HD DVD, fans of "The Original Series" can enjoy the classic "Star Trek" musical score and sound effects in advanced audio, immersing fans in the complete HD experience. For ultimate convenience, the Combo boxed set features HD DVD on one side of the disc and standard DVD on the other.

"We believe that 'Star Trek' fans will truly appreciate viewing 'The Original Series' on HD DVD," said Jeffrey Nemerovski, Vice President of Business Development for CBS Home Entertainment. "'Star Trek' and HD DVD are a perfect combination because with Toshiba HD DVD players 'Trek' lovers can take their passion for the series to a whole new level by accessing thrilling interactive and web-enabled network capabilities."

The release of "Star Trek: The Original Series" on HD DVD is one of a number of new titles coming exclusively to HD DVD from companies such as Universal, Paramount Pictures and DreamWorks Animation.

The offer expires on February 29, 2008, or while supplies last; quantities are limited. For more information and full promotion details, please visit: STARTREK.com or toshibahddvd.com.

About Toshiba HD DVD Players:

HD DVD was designed from the outset to be the evolution of the DVD format; every Toshiba HD DVD player will play back existing DVDs and CDs. Toshiba's HD DVD players will not only play DVD, but will instantly make a movie lover's existing DVD library look even better than it ever did via the HDMI output. With HD DVD, consumers can experience true high def 1080p resolution for extraordinary detail and clarity that matches the latest state of the art 1080p HDTVs. Select Toshiba HD DVD players display images at 24 frames per second, the same frame rate used by directors when using film to create motion pictures for a smoother, more film like, viewing experience. Thanks to the Ethernet port and memory built into every Toshiba HD DVD player, movie lovers also can enjoy the benefits of web-enabled network connectivity. Consumers can download the latest movie trailers as they become available, share favorite movie clips with friends, vote in online polls and enjoy the experience like never before.

Important Notes:

HD DVD with high-definition content required for HD viewing. Up-conversion of DVD content will result in near HD picture quality. Viewing high-definition content and up-converting DVD content may require an HDCP capable DVI or HDMI input on your display device. 1080p capable display required for viewing content in 1080p. Firmware update may be required for some interactive features depending on content, which may also require an always-on broadband internet connection. Some features may require additional bandwidth. To take advantage of web-enabled network content, installing the latest firmware (ver.2.4 for HD DVD player models HD-XA1, HD-A1, and HD-D1; ver.2.7 for HD-XA2, HD-A2, HD-A2W, HD-D2, HD-A2C, and HD-A20; and ver.1.3 for HD-A35, HD-A30, and HD-A3) is required. Web-enabled features require an always-on broadband connection along with specific movie titles that include this form of content. For 24p output, content that was created in 1080p/24 frames/sec is required. Viewing 24p output requires an HD display capable of accepting a 1080p/24Hz signal. Dolby(R) Digital Plus, Dolby(R) TrueHD and DTS(R) support for up to 5.1 channels (DTS HD(R) support for DTS(R) core only). MP3/WMA audio files not supported. HDMI audio output requires connection to a PCM capable device. Because HD DVD is a new format that makes use of new technologies, certain disc, digital connection and other compatibility and/or performance issues are possible. This may, in rare cases, include disc freezing while accessing certain disc features or functions, or certain parts of the disc not playing back or operating as fully intended. If you experience such issues, please refer to the FAQ sections of www.toshibahddvd.com or www.tacp.toshiba.com for information on possible work-around solutions or the availability of firmware updates that may resolve your problem, or contact Toshiba Customer Solutions. Some features subject to delayed availability. While every effort has been made at the time of publication to ensure the accuracy of the information provided herein, product specifications, configurations, system/component/options availability are all subject to change without notice.

About CBS Home Entertainment

CBS Home Entertainment manages the worldwide DVD business for the CBS Corporation across all lines of content including current hits and classic series from the CBS library, as well as new releases from Showtime Video. CBS Home Entertainment products are release on the CBS DVD label.

About Toshiba America Consumer Products, L.L.C.

Toshiba America Consumer Products, L.L.C. is owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, a world leader in high technology products with subsidiaries worldwide. Toshiba is a pioneer in HD DVD, DVD and DVD Recorder technology and a leading manufacturer of a full line of home entertainment products, including flat panel TV, combination products and portable devices. Toshiba America Consumer Products, L.L.C. is headquartered in Wayne, New Jersey. For additional information, please visit www.tacp.toshiba.com.

HD DVD and DVD are trademarks of DVD Format/Logo Licensing Corporation.

First Call Analyst:
FCMN Contact:

Source: Toshiba America Consumer Products, L.L.C.

CONTACT: Nicole Lawler of BRODEUR for Toshiba America Consumer Products,
L.L.C., +1-617-587-2024, nlawler@brodeur.com

Web site:

http://www.startrek.com/
http://www.toshibahddvd.com/
http://www.tacp.toshiba.com/

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