RTC Relationship Marketing and Time Warner Cable Team Up for Fred Claus

RTC Relationship Marketing and Time Warner Cable Team Up for Fred Claus

WASHINGTON, Nov. 8 /PRNewswire-USNewswire/ -- This holiday, Mr. Claus will be checking to see who's been naughty or nice -- Fred Claus, that is! RTC Relationship Marketing (RTCRM) and Time Warner Cable launched a multi-platform marketing and advertising campaign around the Warner Bros. film Fred Claus, starring Vince Vaughn, which opens nationwide on Friday, November 9. It's a promotion with lots of presents for Time Warner Cable subscribers: exclusive content in HD and On Demand, original vignettes and games online, e-cards, a sweepstakes and more.

Alongside Time Warner Cable (TWC), RTCRM conceived and designed the program, including a dedicated website (http://www.fredclausgiveaway.com/), email programs and the use of exclusive content to drive new marketing platforms such as mobile text messaging and a dedicated video-on-demand channel. Sister WPP company OgilvyOne and the Ogilvy Branded Content Group, as well as FAME and Don Jagoda Associates, all contributed to the effort.

"We saw the Fred Claus promotion as a way to provide our customers with free, engaging HD and standard definition content that not only promotes the movie but demonstrates what the Time Warner Cable platform is capable of," says Lauren LoFrisco, Group Vice President of Marketing Communications, Time Warner Cable. "We're giving consumers the content they want, when they want it, on the devices they want."

"Only TWC subscribers will see all the gee-whiz cross-platform stuff but there's loads of content online for tire-kickers too," says John Mullin, Senior Vice President, Group Account Director at RTCRM. "The site has trailers, a holiday e-card, seven original games and a home theater sweepstakes. It's also where consumers can engage us and tell us what else they'd like to see more of from Time Warner Cable."

Time Warner Cable and RTCRM have shared a relationship since 2005, with the D.C.-based company handling all single product acquisition broadcast, print, DM, and online projects for Road Runner High Speed Online, Digital Cable and Digital Phone.

About Time Warner Cable

Time Warner Cable owns and manages cable systems passing approximately 26 million homes in 33 states. Headquartered in New York City, Time Warner Cable has 14.7 million customers for its various products, including video, high-speed data and residential telephone. This includes approximately 13.3 million basic video subscribers and more than 6.7 million customers who purchase more than one product. Time Warner Cable includes some of the most technologically advanced and best-clustered cable systems in the country, with nearly 85 percent of the Company's customers located in five geographic regions: New York, Texas, Ohio, the Carolinas and southern California. It is the largest cable provider in the nation's two largest cities, Los Angeles and New York. Leveraging its leadership in innovation and quality customer care, Time Warner Cable delivers advanced products and services such as video-on-demand, high-definition television, digital video recorders, high-speed data and Digital Phone. Time Warner Cable Contact: Alex Dudley (212) 364-8229.

About RTC Relationship Marketing (RTCRM)

RTCRM is a full-service direct marketing and relationship marketing agency based in Washington, D.C., in the heart of Georgetown, with offices in New York City and Chicago. RTCRM delivers innovative, targeted solutions to grow its clients' brands and help them forge lasting, valuable relationships with their customers. What distinguishes RTCRM is its unique ability to analyze data and research on both a rational and emotional level. RTCRM's clients include major brands in the pharmaceutical, technology, telecommunications and business sectors, such as AARP, Road Runner High Speed Online, Samsung and Time Warner Cable. RTCRM's innovative campaigns have won multiple advertising and direct marketing awards. RTCRM is a Young & Rubicam Brands affiliate and a subsidiary of the WPP Group plc (NASDAQ:WPPGY), the world's leading marketing services group. To learn more about RTCRM's work or to inquire about an exciting new position with RTCRM, visit http://www.rtcrm.com/.

To learn more about the holiday comedy Fred Claus, visit http://www.fredclaus.net/ or http://press.warnerbros.com/.

First Call Analyst:
FCMN Contact:

Source: RTC Relationship Marketing

CONTACT: Andrew Sexton, +1-212-941-3726, for RTC Relationship Marketing

Web Site:

http://www.fredclaus.net/
http://www.fredclausgiveaway.com/
http://www.rtcrm.com/

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