LG Mobile Phones Celebrates Their Fifth Year as the Official Title Sponsor of the LG Action Sports Championships

LG Mobile Phones Celebrates Their Fifth Year as the Official Title Sponsor of the LG Action Sports Championships

Hip Hop Icons Kanye West and Ludacris to Perform Live At Season-Ending 'Super Bowl' of Action Sports, Featuring World's Best Skateboarding, Inline, BMX and Freestyle Motocross Pros

DALLAS, Nov. 7 /PRNewswire/ -- More than 125 of action sports' biggest superstars will compete for the title of World Champion when the LG Action Sports World Championships once again turns Dallas' Reunion Arena into a Texas-sized skate park from November 9 - 11. In addition, hip-hop icons Ludacris and Kanye West will perform live as the musical guests for LG's three-day action sports and entertainment extravaganza.

The prestigious LG Action Sports World Championships is the culmination of the 2007 competition season for Skateboarding, BMX, Inline Skating and Freestyle Motocross (FMX) pros and marks the fifth year that LG Electronics MobileComm U.S.A., Inc (LG Mobile Phones) has sponsored the event.

The professional athletes qualify to compete at the World Championships based on their results from a series of 22 qualifier events around the world.

With its unparalleled field of athletes and comprehensive qualifying process, the LG Action Sports World Championships is considered the annual "Super Bowl" in the world of action sports, and with $650,000 up for grabs, it represents the largest per-sport prize money in history.

"For the last five years LG has been able to touch our consumers through some of the most talented Action Sports athletes in the word," said Ehtisham Rabbani, vice president of product strategy & marketing. "We are proud to continue this partnership and we look forward to this weekend's championships."

"We are delighted to partner once again with LG Mobile Phones to bring the world's top Action Sports athletes back to Dallas-Fort Worth," said Rick Bratman, President of ASA Entertainment, the company that produces the event. "In the world of Action Sports, this is an event that really is as big as Texas. Not only does it offer more prize money and TV coverage than any other event, but it also has a competitive vibe that encourages the athletes to try their craziest tricks."

In addition to the over-the-top action and excitement of the competitions, the event will feature a lineup of national recording artists performing live each session. Record-breaking artist Kanye West, American Idol star Blake Lewis, film star and hip-hop sensation Ludacris and alternative rock band Cartel will each perform full sets on LG Mobile Phones Music Stage attached to the street course.

Unlike most other action sports events that are invitation-only contests, the LG Action Sports World Championships is open to all athletes from around the world with entry based solely on their collective performances and rankings from the entire season.

Athletes from 20 countries will compete at the event, including a host of X Games and World Champions. Some of the industry's superstars expected to participate include Dave Mirra (USA), Bucky Lasek (USA), Bob Burnquist (BRA), Ryan Nyquist (USA), Jamie Bestwick (UK), Sandro Dias (BRA), Pierre Luc Gagnon (CAN), Andy MacDonald (USA), Rune Glifberg (DEN), Simon Tabron (UK), Ryan Guettler (AUS), Kevin Robinson (USA), Chad Kagy (USA), Daniel Dhers (VEN), Fabiola da Silva (BRA) and Takeshi Yasutoko (JAP).

After years of rapid growth, this year's LG Action Sports World Championships will feature the largest television coverage of any event in action sports history, with three hours of national television coverage on CBS, sixteen hours on Spike TV, twenty-four hours on Sportsnet NY and twenty-five hours on Fuel TV. Globally, the event will be seen in 180 countries on 22 networks that reach more than 1.2 billion viewers. The CBS broadcasts will air on Sunday, November 18, from 5:00 - 6:00 PM (EST) immediately following NFL Football, on Saturday, December 15, from 2:30 - 3:30 PM (EST) and on Saturday, December 22, from 2:00 - 3:00 PM (EST). The Spike TV broadcasts will air two hours weekly from December 9 - February 1.

Other weekend entertainment includes freestyle motocross exhibitions, video games, a technology center, Internet stations, pro autograph signings and a festival village. The LG Action Sports World Championships will also play host to amateur competition in skateboarding and inline skating, with the top finishers qualifying for the 2008 pro circuit.

Advance tickets cost just $15 per session with discounts for multiple sessions. Tickets are available by calling Ticketmaster outlets, online at Ticketmaster.com and at the American Airlines Center box office (214-665-4797). Tickets will also be available at Reunion Arena box office on the days of the event.

Session times are:

Session 1 - Friday, November 9 7:00 pm (doors open at 6:00 pm)
Session 2 - Saturday, November 10 1:00 pm (doors open at 12:00 pm)
Session 3 - Saturday, November 10 7:00 pm (doors open at 6:00 pm)
Session 4 - Sunday, November 11 2:00 pm (doors open at 1:00 pm)

Schedule of Musical Performances:
Friday, November 9th: Kanye West
Saturday, November 10th: Blake Lewis
Saturday, November 10th: Ludacris
Sunday, November 11th: Cartel

For a complete schedule and ticket information, visit http://www.lgactionsports.com/.

ABOUT LG ELECTRONICS MOBILE COMMUNICATIONS COMPANY

LG Electronics Mobile Communications Company is the world's leading provider of UMTS (WCDMA), CDMA and GSM handsets, which have been designed to improve the value of customer life. With a total range of wired and wireless solutions, the company is rapidly establishing a global presence and growing its international market share in 3G handsets. For more information please visit http://www.lgusa.com/.

ABOUT ASA ENTERTAINMENT

A leader in the action sports industry since 1994, ASA Entertainment, headquartered in Culver City, CA, is the largest action sports event and television production company in the world. The company produces more than 200 events and 100 television programs annually around the globe that feature skateboarding, freestyle BMX, inline skating, freeskiing, freestyle motocross and music. ASA's properties range from large-scale international competitions such as the LG Action Sports World Championships to grassroots amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions and mobile tours. As one of the oldest and most established organizations in action sports, ASA Entertainment leads the market in developing premium content around the fastest growing sector of American sports. For more information visit http://www.actionsportstour.com/ or http://www.asaentertainment.com/.

Contact:
Demetra Kavadeles Jacqueline Johnson
LG MobileComm, USA Ogilvy Public Relations
858-635-5232 310-248-6192
dkavadeles@lge.comjacqueline.johnson@ogilvypr.com

Chad Convis Nick Ammazzalorso
Leader Enterprises Leader Enterprises
562-546-6004 562-546-6011
cconvis@leaderenterprises.comnammazzalorso@leaderenterprises.com

First Call Analyst:
FCMN Contact:

Source: LG Electronics Mobile Communications Company; ASA Entertainment

CONTACT: Demetra Kavadeles of LG MobileComm, USA, +1-858-635-5232,
dkavadeles@lge.com; or Jacqueline Johnson of Ogilvy Public Relations,
+1-310-248-6192, jacqueline.johnson@ogilvypr.com, for LG Electronics Mobile
Communications Company and ASA Entertainment; or Chad Convis, +1-562-546-6004,
cconvis@leaderenterprises.com, or Nick Ammazzalorso, +1-562-546-6011,
nammazzalorso@leaderenterprises.com, both of Leader Enterprises, for LG
Electronics Mobile Communications Company and ASA Entertainment

Web site: http://www.lgusa.com/
http://www.asaentertainment.com/
http://www.actionsportstour.com/
http://www.lgactionsports.com/

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