Borat Appearing Exclusively at Borders(R) Westwood Store

Borat Appearing Exclusively at Borders(R) Westwood Store

ANN ARBOR, Mich., Nov. 2 /PRNewswire/ --
Who: "Borat: Cultural Learnings of America for Make Benefit Glorious
Nation of Kazakhstan" is a 2006 Academy Award-nominated comedy
film directed by Larry Charles. The movie stars the British
comedian Sacha Baron Cohen in the title role of a fictitious
Kazakh journalist, Borat Sagdiyev, traveling through the U.S.
recording real-life interactions with Americans. Borat has
written "Borat: Touristic Guidings to Minor Nation of U.S. and A.
and Touristic Guidings to Glorious Nation of Kazakhstan" to
further explore his travels across the U.S.A.

What: Borat signs copies of his book, "Borat: Touristic Guidings to
Minor Nation of U.S. and A. and Touristic Guidings to Glorious
Nation of Kazakhstan."

When: Wednesday, Nov. 7 at 7 p.m.

Where: Borders
1360 Westwood Blvd.
Los Angeles, CA 90024
(310) 475-3444

Why: Borders is the first and only venue hosting Borat while he is in
California. This is the only opportunity that fans have to
personally meet Borat and purchase a copy of his book, "Borat:
Touristic Guidings to Minor Nation of U.S. and A. and Touristic
Guidings to Glorious Nation of Kazakhstan."

Media Contact: Media interested in attending this event should contact
Beth O'Connor at (916) 718-6783 or at
boconno1@bordersgroupinc.com.

Media interested in interviewing Borat should contact
Matt Labov at (310) 248-6151 or at mlabov@bwr-la.com.

Additional Information:

To ensure he is able to meet as many customers as
possible, Borat will be unable to personalize his
signature. Photos are allowed in the signing
line, but no posed photographs may be taken. No
memorabilia, videos or DVDs will be signed. Borat will
sign up to two copies of his book per line ticketed
guest. All copies of "Borat: Touristic Guidings to Minor
Nation of U.S. and A. and Touristic Guidings to Glorious
Nation of Kazakhstan" must be purchased before they are
signed.

Beginning Nov. 7 at 10 a.m., tickets will be given out to
customers who would like to have a copy of "Borat:
Touristic Guidings to Minor Nation of U.S. and A. and
Touristic Guidings to Glorious Nation of Kazakhstan"
signed. These tickets will be given out on a first-come,
first-served basis and will hold each person's place in
line. Those entering the signing line must have a ticket
and a purchased copy of the book. The line will begin
forming at 5 p.m.

Borat will be with us for a limited time. Borders cannot
guarantee that all customers with tickets will have the
opportunity to meet Borat and obtain an autograph. Date
and time are subject to change. Please contact the store
for details and event guidelines, or go to

www.BordersStores.com.

About Borders Group, Inc.

Borders, Inc. is a subsidiary of Borders Group.
Headquartered in Ann Arbor, Michigan, Borders Group is a
$4.1 billion global retailer of books, music and movies
with more than 1,100 stores and 30,000 employees
worldwide. More information on the company is available
at www.bordersgroupinc.com.

(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )

First Call Analyst:
FCMN Contact:

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Borders

CONTACT: Media interested in attending this event, Beth O'Connor,
+1-916-718-6783, boconno1@bordersgroupinc.com, of Borders Group, Inc., or
Media interested in interviewing Borat, Matt Labov, +1-310-248-6151,
mlabov@bwr-la.com

Web site:

http://www.bordersgroupinc.com/
http://www.bordersstores.com/

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