Evel Knievel: It Was to My Advantage That I Secured the Rights to My Name and Likeness

Evel Knievel: It Was to My Advantage That I Secured the Rights to My Name and Likeness

WEST ORANGE, N.J., Nov. 1 /PRNewswire/ -- Legendary daredevil and world icon Evel Knievel has been a household name since the 1960s and is synonymous with motorcycles and death defying feats. However, there was nothing daring when it came to his business acumen. Knievel was prescient enough to retain all of his rights to ownership on all of his jumps for all media and print photography -- basically, his entire intellectual property.

CEO Darren Prince of Prince Marketing Group, who represents Knievel, was recently able to secure a national 45-second TV commercial for EBay. The ad contained the famous Evel Knievel lunchbox, which is unusual in today's world of celebrity endorsement deals. "If this was for another one of our clients, such as Hulk Hogan, it would have been a lengthy and costly process of seeking approval from the WWE," said Prince. "If it was for our client Magic Johnson, we'd be negotiating with the NBA. In this instance, all I had to do was have Evel sign on the dotted line."

Knievel added, "Since I was the only one in the world doing what I did at that time, it was a little more to my advantage to secure these rights. People are always challenging the validity of the rights that I own, but they are never successful and do not prevail."

Prince Marketing Group, located in West Orange, New Jersey, is currently working with multiple Fortune 500 companies on granting the rights to use older footage or photography of Knievel in a variety of commercials and print campaigns. Whether you prefer the famous crash from the Caesar's Palace jump or the Rocket Ship launch over Snake River Canyon, these can be used to brand a company as a one of a kind, and truly unique brand.

For all companies interested in working with Evel Knievel, please contact Darren Prince at Prince Marketing Group at 973-325-0800 or via email at dprince@princemarketinggroup.com.

Prince Marketing Group also represents other legends that include Magic Johnson, Hulk Hogan, Smokin' Joe Frazier, Dennis Rodman and Roy Jones Jr. and can be seen at www.princemarketinggroup.com.

Source: Prince Marketing Group

CONTACT: Darren Prince of Prince Marketing Group, +1-973-325-0800,
dprince@princemarketinggroup.com

Web site:

http://www.princemarketinggroup.com/

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