Beowulf: An IMAX 3D Experience Posts Highest Grossing Second Weekend in IMAX History
Beowulf: An IMAX 3D Experience Posts Highest Grossing Second Weekend in IMAX History
IMAX(R) Theatres Contribute More Than 17% of the Overall Box Office on Less Than 2% of the Screens
45 of the 50 Top-Performing Domestic Locations Were IMAX(R) Theatres
LOS ANGELES, Nov. 27 /PRNewswire-FirstCall/ -- IMAX Corporation today announced that Beowulf: An IMAX 3D Experience grossed $2.95 million on 84 domestic IMAX screens during its second weekend, setting a new record for the highest grossing second weekend in IMAX history. IMAX(R) theatres contributed more than 17 percent of the weekend's overall domestic box office of $16.5 million on less than 2 percent of the screens, with a per screen average of $35,076. The ten-day domestic total for the IMAX(R) 3D release was $8.8 million, with a per screen average of $104,500. Further, 45 of the 50 top-performing domestic locations playing Beowulf were IMAX theatres. The worldwide IMAX total for Beowulf has reached $11.1 million.
"The record-breaking second weekend performance of Beowulf in IMAX theatres provides another example of how IMAX 3D can drive multiplex attendance," said IMAX Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler. "As 3D content becomes increasingly available in theatres around the world, we believe that IMAX 3D will remain the gold standard and continue to be first choice for consumers who want to experience movies in a way they cannot get anywhere else."
The IMAX 3D version of Beowulf also continued to show strong results internationally, grossing $1.3 million on 35 screens through the second weekend, bringing the international total to $2.3 million. London's bfi IMAX theatre was up 2% over its opening weekend, posting more than $115,000 for the second weekend in a row, and in Russia, Moscow's Nescafe IMAX Theatre posted over $120,000 in gross box office receipts, selling out every show through its four-day opening weekend.
"Beowulf is an exciting picture that is ideally suited to IMAX 3D and the second weekend results show that word-of-mouth is clearly kicking in," said Greg Foster, Chairman and President of IMAX Filmed Entertainment. "We're also very pleased with the international results, which serve as another testament to the people at Paramount Pictures, Shangri-La Entertainment and Warner Bros. Pictures, who have done an outstanding job of delivering a movie that resonates well with IMAX audiences globally."
Inspired by the 9th century English epic poem, Beowulf combines a digitally enhanced live-action filmmaking technology with an all-star cast that includes Ray Winstone, Anthony Hopkins, John Malkovich, Robin Wright Penn, Brendan Gleeson, Crispin Glover, Alison Lohman and Angelina Jolie. Neil Gaiman (MirrorMask, the graphic novel Sandman) and Roger Avary (Pulp Fiction) adapted the legend for the screen.
About IMAX Corporation
IMAX Corporation is one of the world's leading digital entertainment and technology companies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX theatres delivering the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR(R) technology. IMAX DMR is the Company's groundbreaking digital remastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience(R). IMAX's renowned projectors and new digital systems display crystal-clear images on the world's biggest screens. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers. As of September 30, 2007, there were 296 IMAX theatres operating in 40 countries.
IMAX(R), IMAX(R) 3D, IMAX DMR(R), IMAX MPX(R), and The IMAX Experience(R) are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.
This press release contains forward looking statements that are based on management's assumptions and existing information and involve certain risks and uncertainties which could cause actual results to differ materially from future results expressed or implied by such forward looking statements. Important factors that could affect these statements include ongoing discussions with the SEC and OSC relating to their ongoing inquiries and the Company's financial reporting and accounting, the timing of theatre system deliveries, the mix of theatre systems shipped, the timing of the recognition of revenues and expenses on film production and distribution agreements, the performance of films, the viability of new businesses and products, risks arising from potential material weaknesses in internal control over financial reporting and fluctuations in foreign currency and in the large format and general commercial exhibition market. These factors and other risks and uncertainties are discussed in the Company's Annual Report on Form 10-K/A for the year ended December 31, 2006, as well as the Company's Quarterly Reports on Form 10-Q/A.
Source: IMAX Corporation
CONTACT: Media: IMAX Corporation, New York, Sarah Gormley, (212)
821-0155, sgormley@imax.com; Business Media: Sloane & Company, New York, Whit
Clay, (212) 446-1864, wclay@sloanepr.com; Entertainment Media: Newman &
Company, Los Angeles, Al Newman, (310) 278-1560, asn@newman-co.com
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