'THE 34th ANNUAL PEOPLE'S CHOICE AWARDS' Nominations to be Revealed at Star- Studded Event Hosted by Ryan Seacrest With Crest + Scope

'THE 34th ANNUAL PEOPLE'S CHOICE AWARDS' Nominations to be Revealed at Star- Studded Event Hosted by Ryan Seacrest With Crest + Scope

Award Show to be Broadcast Tuesday, Jan. 8, 9:00-11:00 PM, Live ET/Delayed PT on the CBS Television Network

LOS ANGELES, Nov. 7 /PRNewswire/ -- The nominations for THE 34th ANNUAL PEOPLE'S CHOICE AWARDS will be announced at a star-studded event on Thursday, November 8 at a premier West Hollywood hot spot. This year, for the first time ever, the nominees will be celebrated with an official Crest + Scope People's Choice Nomination Announcement Party, benefiting Operation Smile. The event's host, Crest + Scope spokesperson Ryan Seacrest, will welcome guests and introduce Paula Abdul, A.J. Cook, Scott Foley and Masi Oka, who will announce the nominees and kick off the voting on www.pcaVOTE.com.

After the nomination announcements are made, a private party welcoming past, present and future People's Choice Awards nominees will take place, presented by Crest and Scope, to celebrate the award that gives fans the chance to choose who will smile in the spotlight.

Winners will be revealed during the live broadcast of THE 34TH ANNUAL PEOPLE'S CHOICE AWARDS from the Shrine Auditorium in Los Angeles, Tuesday, Jan. 8 (9:00-11:00 PM, live ET/delayed PT) on the CBS Television Network. As the first award show of 2008, THE 34TH ANNUAL PEOPLE'S CHOICE AWARDS honors fan favorites in television, movies and music.

In addition to kicking off voting for nominated celebrities, Seacrest will also call for America to vote for their favorite of three finalists chosen from more than 18,000 registrants in the "Smile Bright in the Spotlight" search on www.SmileSpotlight.com. The lucky winner will take the spotlight as the official Miss/Mister People's Choice, presenting trophies onstage at THE 34TH ANNUAL PEOPLE'S CHOICE AWARDS.

The contest is part of Seacrest's yearlong partnership to launch new Crest Extra White plus Scope toothpaste, Scope White rinse and Glide Whitening plus Scope flavor floss. The trio of products offers fresh new oral care solutions for the head-turning confidence that comes from white teeth and fresh breath - - exactly what the People's Choice nominees need to get their smiles spotlight-ready for the awards show!

Potential nominees for THE 34th ANNUAL PEOPLE'S CHOICE AWARDS, were compiled with the help of Knowledge Networks, a leading market research company along with members of the People's Choice Community. Knowledge Networks used its consumer research resources, which include the only projectable, web-based, nationally representative panel to identify a pop culture-involved sample of men and women ages 18-49. For each category, the respondents were provided with a set of candidates determined by national ratings averages, box-office grosses and music sales. The respondents then chose their favorites in Television, Movies and Music. They also had the option to write in their favorites where not included among the provided candidates. Their top three selections in each category became the final nominees. Fans have the opportunity to vote for their favorites in each category at PCAvote.com beginning November 8, 2007.

Source: CBS

CONTACT: Media: Andrea Ballas, or Phoebe Glassner, +1-212-975-3148,
pglassner@cbs.com, or Photo: Kathleen Tanji, +1-323-575-2794,
kathleen.tanji@tvc.cbs.com, all of CBS; or Jennifer Price of The Lippin Group
for CBS, +1-323-965-1990, jprice@lippingroup.com; or Liv Lewis of DeVries
Public Releations for CBS, +1-917-279-8922, llewis@devries-pr.com

Web site:

http://www.pcavote.com/
http://www.smilespotlight.com/

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