Tween Social Network imbee.com and National Geographic Digital Media Partner to Form World-Conscious Kids Community

Tween Social Network imbee.com and National Geographic Digital Media Partner to Form World-Conscious Kids Community

Award-Winning, Kid-Friendly Content Combined With Easy-To-Use Social Media Tools Creates Immersive Online Experience for Kids Who Love Nature, Culture, Environment

OAKLAND, Calif., Oct. 9 /PRNewswire/ -- CORE NEWS FACTS
-- imbee.com, the first parent-approved social networking and blogging
destination specifically designed for kids from ages 8 to 14, today
announced a partnership with National Geographic Digital Media to
create a world-conscious (nature, culture and environment) online
community group for Earth-loving kids and tweens.
-- Named the National Geographic Kids Group, the customized group resides
within the imbee.com network and can be found at

http://www.imbee.com/group/natgeokids. The site can also be accessed
from National Geographic Kids Web site at kids.nationalgeographic.com.
On joining, group members will have the ability to read and comment on
the most recent blog entries related to various Earth-focused National
Geographic Digital Media programs, view videos, look at images, listen
to world music, etc. Content for the group will be updated frequently
and will cover animals, insects, plant life, geography, culture, music
and more.
-- The first initiative between National Geographic Kids and imbee.com
involved the National Geographic Kids Hands-On Explorer Challenge
expedition to South Africa in August 2007. To help share the expedition
members' experiences online, National Geographic Kids partnered with
imbee.com to create a custom Hands-On Explorer Challenge group blog
that showcased journal entries and pictures taken by the 15 young team
members during their trip.
-- National Geographic Digital Media selected imbee.com as an online
partner because the tween destination provides a highly controlled,
security-based interactive environment where kids can have fun creating
or sharing exclusive content with their friends, fellow students and
family members.
-- imbee.com is the only social network for kids and tweens to offer the
most comprehensive suite of security, insight and control tools. The
site provides parents, teachers and trusted adults with the ability to
set age-appropriate parameters related to their child's online
communications, content development and community-based activities.
-- All imbee.com subscribers receive an unparalleled level of protection,
including user authentication, content privacy, controlled scope of
publishing and a built-in parental dashboard for insight and control.

COMMENTARY
-- Betsy Scolnik, president, National Geographic Digital Media, said,
"There's something powerful about giving kids the tools to express
themselves and to share common interests such as a love of animals and
the environment that National Geographic represents. We hope that by
using the social-networking tools that imbee.com provides, kids who
visit our National Geographic Kids site can connect with other kids
online who are inspired to care about the planet and the people, places
and animals on it, in a safe, kid-friendly way."
-- Tim Donovan, founder and vice president of marketing, Industrious Kid,
said, "We're thrilled to have the opportunity to partner with National
Geographic Digital Media in order to develop a unique, environmentally
conscious, online community group for kids. By integrating their
award-winning content with our kid-friendly social media features,
including interactive blogs, photo albums, streaming videos, podcasts
and customized avatars, we've created a super fun, world-class
experience that kids, parents and teachers just love."

MULTIMEDIA SUPPORT
-- National Geographic Kids imbee.com group:

http://www.imbee.com/group/natgeokids

-- National Geographic Kids:

http://kids.nationalgeographic.com/

-- imbee.com:

www.imbee.com

RSS FEED TO CLIENT'S NEWS AND/OR BLOG

Key Words

Tweens, social media, social networking, explorer challenge, nature, animals, online safety, user generated content, virtual learning, new media

About Industrious Kid, Inc.

Industrious Kid is the first company to create a social networking destination and platform specifically designed for the rapidly expanding population of kids and tweens now accessing and using the Internet. The company's age-appropriate solutions strike a unique balance between the fun and stimulation that children desire and the highly controllable, security- based environment that their parents demand. Industrious Kid's first product is imbee.com, a dynamic social networking and blogging destination designed specifically for kids ages 8 to 14. The company is headquartered in Oakland, Calif. For more information about Industrious Kid and imbee.com, please visit www.industriouskid.com.

About kids.nationalgeographic.com

National Geographic Kids Web site, kids.nationalgeographic.com, attracts an average of 1 million visitors a month who can play fun, engaging and age- appropriate educational games, see animal pictures and profiles, watch high- quality videos, vote in polls and more. Featuring a kid-friendly search, the NG Kids Web site is the one-stop online destination to all of National Geographic's amazing offerings for kids who care about the planet and the people, animals and places in it. The Web site is one of National Geographic's expanding offerings for children. National Geographic Kids magazine, with a circulation of 1.325 million, empowers kids by making it fun to learn about the world. This year National Geographic Kids launched Little Kids magazine, aimed at preschoolers. The kids' television programming and production arm, National Geographic Kids Entertainment, is in production on four children's TV programs, with many more in development.

About National Geographic Digital Media

National Geographic Digital Media (NGDM) is part of National Geographic Ventures, the wholly owned, taxable subsidiary of the National Geographic Society, one of the world's largest educational and scientific nonprofit organizations, working to inspire people to care about the planet. NGDM publishes Nationalgeographic.com; manages marketing and content partnerships across broadband, mobile, gaming and other consumer digital platforms; and provides video and film footage to commercial, theatrical, education and other digital footage markets.

CORPORATE CONTACTS:
Tim Donovan, Vice President, Marketing / Public Relations
Phone: 510.725.4104
Email: tim@industriouskid.com

Carol Rooney, Partner Program Manager
Phone: 510.984.1976
Email: crooney@industriouskid.com

MEDIA CONTACT:
Mom Central
Alison Rhodes
Phone: 203.273.2141
Email: alison@momcentral.com

First Call Analyst:
FCMN Contact:

Source: Industrious Kid, Inc.

CONTACT: Tim Donovan, Vice President, Marketing - Public Relations,
+1-510-725-4104, tim@industriouskid.com, or Carol Rooney, Partner Program
Manager, +1-510-984-1976, crooney@industriouskid.com, both of Industrious Kid,
Inc.; of Alison Rhodes of Mom Central for Industrious Kid, Inc.,
+1-203-273-2141, alison@momcentral.com

Web site:

http://www.imbee.com/
http://www.imbee.com/group/natgeokids

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