'NFL Players Helmets Off: Betcha Didn't Know' to Air Throughout the Month of October on FSN

'NFL Players Helmets Off: Betcha Didn't Know' to Air Throughout the Month of October on FSN

WASHINGTON, Oct. 4 /PRNewswire/ -- NFL PLAYERS, the licensing and marketing subsidiary of the NFL Players Association, presents "NFL PLAYERS Helmets Off: Betcha Didn't Know," the third of six monthly television specials created and produced by NFL PLAYERS and sponsored by Electronic Arts and Reebok. From star struck moments and preferred music tastes to admired players and advice for rookies, this half-hour show gets answers to a variety of questions from dozens of the NFL's biggest stars.

"Helmets Off" lives up to its name this month as we go inside the heads of the game's most popular players. Tune in to see which players think they dazzle like Denzel and who wants Halle Berry to play the leading lady in their life stories. Betcha didn't know that Donald Driver (Green Bay), David Garrard (Jacksonville), and Vince Young (Tennessee) are all master chefs in the kitchen? Or who most players think is the biggest trash-talker in the league? Don't miss a chance to find out, as NFL superstars including LaDainian Tomlinson (San Diego), Tony Romo (Dallas), Chad Johnson (Cincinnati), and Roy Williams (Detroit) team up with NFL PLAYERS for a show filled with hilarious surprises and revealing insights.

It's the only program on television that gives fans the opportunity to get to know their favorite NFL stars, and it's airing all month on FSN. Visit http://www.nflplayers.com/ to catch a sneak peek of the show and check your local listings for air dates and times.

ABOUT NFL PLAYERS: Formed in 1994, NFL PLAYERS is the licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable retired NFL players, NFL PLAYERS "takes the helmets off" the players and markets them as personalities as well as professional athletes. Through an exclusive sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, under an exclusive agreement between NFL PLAYERS and the NFL, NFLPLAYERS.COM, the company's official website, is part of the NFL Internet Network. Each year NFL PLAYERS negotiates and facilitates more than 4,000 player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and internet. For more information, visit http://www.nflplayers.com/.

(Regional broadcast schedule follows. For up-to-date schedule, please visit http://nflplayers.com/)

Network - Date - Time - Zone - L, D, R
FSN ARIZONA Sat - 10/06/2007 12:30 AM Mountain-Arizona Repeat
FSN ARIZONA Tue - 10/09/2007 04:00 PM Mountain-Arizona Delay
FSN ARIZONA Sat - 10/13/2007 09:00 AM Mountain-Arizona Delay
FSN ARIZONA Wed - 10/17/2007 03:30 PM Mountain-Arizona Delay
FSN ARIZONA Tue - 10/23/2007 04:00 PM Mountain-Arizona Delay
FSN BAY AREA Sat - 10/06/2007 08:00 AM Pacific Delay
FSN BAY AREA Sat - 10/06/2007 01:00 AM Pacific Repeat
FSN BAY AREA Tue - 10/09/2007 04:00 PM Pacific Delay
FSN BAY AREA Sat - 10/13/2007 03:00 PM Pacific Delay
FSN BAY AREA Wed - 10/17/2007 03:30 PM Pacific Delay
FSN BAY AREA Tue - 10/23/2007 04:00 PM Pacific Delay
FSN DETROIT Tue - 10/09/2007 04:00 PM Eastern Delay
FSN DETROIT Sat - 10/13/2007 06:00 PM Eastern Repeat
FSN DETROIT Wed - 10/17/2007 03:30 PM Eastern Delay
FSN DETROIT Tue - 10/23/2007 04:00 PM Eastern Delay
FSN FLORIDA Sat - 10/06/2007 03:30 PM Eastern Delay
FSN FLORIDA Sat - 10/06/2007 01:30 AM Eastern Repeat
FSN FLORIDA Tue - 10/09/2007 04:00 PM Eastern Delay
FSN FLORIDA Sat - 10/13/2007 04:00 PM Eastern Repeat
FSN FLORIDA Wed - 10/17/2007 03:30 PM Eastern Delay
FSN FLORIDA Tue - 10/23/2007 04:00 PM Eastern Delay
FSN MIDWEST Sat - 10/06/2007 01:30 AM Central Repeat
FSN MIDWEST Sun - 10/07/2007 02:00 AM Central Repeat
FSN MIDWEST Mon - 10/08/2007 06:30 PM Central Delay
FSN MIDWEST Tue - 10/09/2007 04:00 PM Central Delay
FSN MIDWEST Thu - 10/11/2007 08:30 PM Central Repeat
FSN MIDWEST Sat - 10/13/2007 01:45 AM (JIP) Central Repeat
FSN MIDWEST Sun - 10/14/2007 07:00 AM Central Repeat
FSN MIDWEST Wed - 10/17/2007 03:30 PM Central Delay
FSN MIDWEST Sat - 10/20/2007 04:00 PM Central Repeat
FSN MIDWEST Sun - 10/21/2007 07:00 AM Central Repeat
FSN MIDWEST Mon - 10/22/2007 06:30 PM Central Repeat
FSN MIDWEST Tue - 10/23/2007 04:00 PM Central Delay
FSN MIDWEST Fri - 10/26/2007 07:00 PM Central Repeat
FSN MIDWEST (Non-St. Louis) Sun - 10/07/2007 10:00 PM Central Repeat
FSN NEW YORK Sat - 10/06/2007 11:00 AM Eastern Delay
FSN NEW YORK Sat - 10/06/2007 10:30 PM Eastern Repeat
FSN NEW YORK Tue - 10/09/2007 04:00 PM Eastern Delay
FSN NEW YORK Sat - 10/13/2007 12:00 PM Eastern Repeat
FSN NEW YORK Sun - 10/14/2007 06:00 AM Eastern Repeat
FSN NEW YORK Wed - 10/17/2007 03:30 PM Eastern Delay
FSN NEW YORK Tue - 10/23/2007 04:00 PM Eastern Delay
FSN NEW YORK Sun - 10/28/2007 06:00 AM Eastern Repeat
FSN NORTH (Minnesota) Sat - 10/13/2007 01:00 AM Central Repeat
FSN NORTH (Minnesota) Sat - 10/13/2007 05:00 AM Central Repeat
FSN NORTH (Minnesota) Wed - 10/17/2007 03:30 PM Central Delay
FSN NORTH (Minnesota) Sat - 10/20/2007 03:00 PM Central Repeat
FSN NORTH (Minnesota) Tue - 10/23/2007 04:00 PM Central Delay
FSN NORTH (Minnesota) Sat - 10/27/2007 05:00 AM Central Repeat
FSN NORTH (Minnesota) Wed - 10/31/2007 02:30 PM Central Repeat
FSN NORTH (Wisconsin) Tue - 10/09/2007 04:00 PM Central Delay
FSN NORTH (Wisconsin) Sat - 10/13/2007 05:00 PM Central Repeat
FSN NORTH (Wisconsin) Sat - 10/13/2007 01:00 AM Central Repeat
FSN NORTH (Wisconsin) Sat - 10/13/2007 05:00 AM Central Repeat
FSN NORTH (Wisconsin) Wed - 10/17/2007 03:30 PM Central Delay
FSN NORTH (Wisconsin) Tue - 10/23/2007 04:00 PM Central Delay
FSN NORTH (Wisconsin) Sat - 10/27/2007 05:00 AM Central Repeat
FSN NORTH (Wisconsin) Wed - 10/31/2007 02:30 PM Central Repeat
FSN NORTHWEST Fri - 10/05/2007 01:00 PM Pacific Repeat
FSN NORTHWEST Sat - 10/06/2007 01:00 AM Pacific Repeat
FSN NORTHWEST Tue - 10/09/2007 04:00 PM Pacific Delay
FSN NORTHWEST Wed - 10/10/2007 02:00 PM Pacific Delay
FSN NORTHWEST Sat - 10/13/2007 03:00 PM Pacific Repeat
FSN NORTHWEST Wed - 10/17/2007 03:30 PM Pacific Delay
FSN NORTHWEST Tue - 10/23/2007 04:00 PM Pacific Delay
FSN NORTHWEST Thu - 10/25/2007 02:00 PM Pacific Repeat
FSN OHIO Sat - 10/06/2007 02:30 PM Eastern Delay
FSN OHIO Tue - 10/09/2007 04:00 PM Eastern Delay
FSN OHIO Wed - 10/10/2007 12:30 PM Eastern Repeat
FSN OHIO Wed - 10/17/2007 03:30 PM Eastern Delay
FSN OHIO Tue - 10/23/2007 04:00 PM Eastern Delay
FSN OHIO Wed - 10/24/2007 12:30 PM Eastern Repeat
FSN PITTSBURGH Sat - 10/06/2007 10:30 PM Eastern Delay
FSN PITTSBURGH Tue - 10/09/2007 04:00 PM Eastern Delay
FSN PITTSBURGH Sat - 10/13/2007 03:30 PM Eastern Repeat
FSN PITTSBURGH Wed - 10/17/2007 03:30 PM Eastern Delay
FSN PITTSBURGH Tue - 10/23/2007 04:00 PM Eastern Delay
FSN ROCKY MOUNTAIN Tue - 10/09/2007 04:00 PM Mountain Delay
FSN ROCKY MOUNTAIN Sat - 10/13/2007 09:00 AM Mountain Repeat
FSN ROCKY MOUNTAIN Sat - 10/13/2007 03:00 PM Mountain Repeat
FSN ROCKY MOUNTAIN Sat - 10/13/2007 04:30 AM Mountain Repeat
FSN ROCKY MOUNTAIN Sun - 10/14/2007 07:00 AM Mountain Repeat
FSN ROCKY MOUNTAIN Wed - 10/17/2007 03:30 PM Mountain Delay
FSN ROCKY MOUNTAIN Tue - 10/23/2007 04:00 PM Mountain Delay
FSN SOUTH Mon - 10/08/2007 07:00 PM Eastern Delay
FSN SOUTH Tue - 10/09/2007 04:00 PM Eastern Delay
FSN SOUTH Sat - 10/13/2007 12:00 PM Eastern Repeat
FSN SOUTH Sat - 10/13/2007 06:00 PM Eastern Repeat
FSN SOUTH Wed - 10/17/2007 03:30 PM Eastern Delay
FSN SOUTH Sat - 10/20/2007 04:00 PM Eastern Repeat
FSN SOUTH Mon - 10/22/2007 07:00 PM Eastern Repeat
FSN SOUTH Tue - 10/23/2007 04:00 PM Eastern Delay
FSN SOUTH Sat - 10/27/2007 02:00 PM Eastern Repeat
FSN SOUTH Mon - 10/29/2007 07:00 PM Eastern Repeat
FSN SOUTHWEST Mon - 10/08/2007 12:00 PM Central Delay
FSN SOUTHWEST Tue - 10/09/2007 04:00 PM Central Delay
FSN SOUTHWEST Sat - 10/13/2007 03:30 PM Central Delay
FSN SOUTHWEST Wed - 10/17/2007 03:30 PM Central Delay
FSN SOUTHWEST Tue - 10/23/2007 04:00 PM Central Delay
FSN WEST Sat - 10/06/2007 04:30 PM Pacific Delay
FSN WEST Tue - 10/09/2007 04:00 PM Pacific Delay
FSN WEST Thu - 10/11/2007 03:00 PM Pacific Repeat
FSN WEST Wed - 10/17/2007 03:30 PM Pacific Delay
FSN WEST Tue - 10/23/2007 04:00 PM Pacific Delay
FSN WEST Sat - 10/27/2007 10:30 PM Pacific Repeat
FSN WEST Sat - 10/27/2007 01:00 AM Pacific Repeat
COMCAST MID ATLANTIC Sat - 10/06/2007 05:30 PM Eastern Delay
COMCAST MID ATLANTIC Sat - 10/06/2007 12:30 AM Eastern Repeat
COMCAST MID ATLANTIC Sun - 10/14/2007 08:30 PM Eastern Delay
COMCAST MID ATLANTIC Mon - 10/15/2007 03:30 PM Eastern Repeat
COMCAST MID ATLANTIC Wed - 10/17/2007 11:30 AM Eastern Delay
COMCAST MID ATLANTIC Sat - 10/20/2007 12:30 AM Eastern Repeat
COMCAST MID ATLANTIC Mon - 10/22/2007 03:30 PM Eastern Repeat
COMCAST MID ATLANTIC Sun - 10/28/2007 11:00 AM Eastern Delay
COMCAST MID ATLANTIC Mon - 10/29/2007 03:30 PM Eastern Repeat
Comcast New England Tue - 10/09/2007 04:00 PM Eastern Delay
Comcast New England Wed - 10/10/2007 01:30 PM Eastern Repeat
Comcast New England Wed - 10/17/2007 03:30 PM Eastern Delay
Comcast New England Tue - 10/23/2007 04:00 PM Eastern Delay
Comcast New England (Non-Celtics) Wed - 10/24/2007 12:30 PM Eastern Repeat
COMCAST PHILADELPHIA Sat - 10/06/2007 03:30 PM Eastern Delay
COMCAST PHILADELPHIA Sun - 10/07/2007 07:00 PM Eastern Repeat
COMCAST PHILADELPHIA Tue - 10/09/2007 04:00 PM Eastern Repeat
Comcast Chicago Tue - 10/09/2007 09:30 PM Central Delay
Comcast Chicago Sun - 10/28/2007 04:30 PM Central Delay
Comcast Chicago Wed - 10/31/2007 10:30 PM Central Repeat

First Call Analyst:
FCMN Contact:

Source: PLAYERS INC

CONTACT: Lara Potter, +1-202-572-7460, Lara.Potter@nflplayers.com, or
Joanna Comfort, +1-202-756-9170, Joanna.Comfort@nflplayers.com, both of
PLAYERS INC

Web site:

http://www.nflplayers.com/

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