Davidoff Adventure - The New Fragrance for Men Featuring Ewan McGregor

Davidoff Adventure - The New Fragrance for Men Featuring Ewan McGregor

LONDON, October 23/PRNewswire/ -- The new fragrance for men - Davidoff Adventure was presented to the
European beauty press last Thursday October 18th in London.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071023/278166-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20071023/278166-b )

Guests had the chance to attend a private presentation during which the
talented actor and true adventurer Ewan McGregor, shared a private moment
with them, telling about his last motorcycle adventure, "Long Way Down", and
evoking memories of the Davidoff Adventure advertising campaign shoot which
took place in Brazil.

Guests appreciated speaking with the actor and being able to ask him
questions freely.

The Sunbeam studio was all dressed up to evoke escapism. Guests enjoyed
an emotional journey through a beautiful wide-spaces movie plunging at the
heart of the Davidoff Adventure universe. The emotional TV spot featuring
Ewan McGregor was finally unveiled in exclusivity.

The creator of the fragrance, Antoine Lie, unveiled the scent step by
step in a different room completely transformed in the spirit of the
fragrance, inspired from natural elements, from faraway rain forest to exotic
spices and precious woods.

The discovery ended with a dinner on the 29th floor of a Londoner tower
with a breathtaking view on the Thames River, world-cuisine's savours and
colours allowing guests to close the journey by a truly emotional experience.

High-resolution visuals (except print advertising) should be ordered
through the dedicated database:

http://www.cotypress.com

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Source: Coty Inc.

For more information, please contact: Christina Giardino Thillaud, International PR Director, Coty Prestige, Tel. +33-1-58-71-75-81, Fax. +33-1-58-71-75-88

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