Buongiorno Strengthens its LatAm Operations Acquiring Argentinean By-Cycle for 5.5 m USD, Opening Offices in Sao Paulo, Brazil and Accelerating Synergies With Recently Acquired iTouch in the Burgeoning LatAm Mobile Market

Buongiorno Strengthens its LatAm Operations Acquiring Argentinean By-Cycle for 5.5 m USD, Opening Offices in Sao Paulo, Brazil and Accelerating Synergies With Recently Acquired iTouch in the Burgeoning LatAm Mobile Market

MIAMI, Florida, October 24/PRNewswire-FirstCall/ -- Buongiorno SpA (MTAX STAR, Italian Stock Exchange: BNG), which last July
signed an agreement for the acquisition of iTouch becoming the world's No.1
provider of mobile entertainment, information, messaging and marketing
services, announces today the acquisition of 100% of the share capital of
By-Cycle (Axis Mundi S.A.), leading Group in Argentina, Uruguay and Peru in
the digital entertainment market and mobile marketing, with headquarters in
Buenos Aires and Lima.

Buongiorno will pay By-Cycle 5.5 million USD in cash(1).

By-Cycle, active since 2002, operates with two business lines: mobile
marketing services and mobile value added services under hugely successful
BIPPIE brand (www.bippie.com), leader in Argentina. Bippie's offer includes
value added services as ringtones, wallpapers, videos, java games, news, chat
and communities, reaching a potential customer audience of 31 million
clients.

By-Cycle has been the first to collaborate with the 3 main telephone
operators, it conceived and promoted the first interactive TV (cable as well)
voting action, the first interactive txt game and the first mms soap opera
(FanTESStic) for its consumers. Since its inception, By-Cycle realized more
than 300 voting activities in Argentina, Ecuador, Mexico, Colombia, Uruguay
and Peru.

In addition, By-Cycle generated a unique range of Mobile Marketing
services to develop creative mobile marketing concepts and solutions for its
clients: Disney and Nokia, among others; and relevant agencies such as
Ogilvy, JWT.

Buongiorno started cooperating with By-Cycle in April 2007 for designing
and promoting the "Superconcurso Blinko Argentina" in collaboration with
Telefonica Moviles: a contest which allowed to win up to 500.000 pesos,
simply sending an sms. The operation had an enormous and immediate success,
collecting more than 16 million sms (900,000 unique users).

"The mobile market in Argentina is rapidly growing, counting over 31
million mobile phones. We are delighted for the acquisition of By-Cycle; our
aim is to create and deliver high quality products and services to partners
and final consumers" comments Andrea Casalini, Chief Executive Officer of
Buongiorno.

The acquisition of By-Cycle is another step in Buongiorno's global growth
and presence in the LatAm market - Brazil, Mexicod Peru.

In addition, By-Cycle generated a unique range of Mobile Marketing
services to develop creative mobile marketing concepts and solutions for its
clients: Disney and Nokia, among others; and relevant agencies such as
Ogilvy, JWT.

Buongiorno started and Argentina and co-leader in Brazil, counting on
connections with the 15 top mobile operators of Central and South America.

Buongiorno has been present in Mexico since 2004 and has a solid
partnership with Televisa - Esmas, the main media group in Central and South
American countries and it is leader in the US Hispanic mobile entertainment
market. In 2007 Buongiorno opened new offices in Sao Paulo, Brazil, and
signed an agreement with TIM Brazil, the second mobile operator of the
country (with over 24 million clients), for the production and distribution
of TIM Music Store, the new virtual music shop which will allow its users to
listen and buy entire songs and audio/video content of the most known
Brazilian and international music artists.

(1) plus a possible earn out of up to 4 million USD based on EBITDA
estimates for 2008-2009.

http://www.buongiorno.com

Contact
Monica Montefusco
Global PR & Events Manager
Tel. +39-02-582131
Email: monica.montefusco@buongiorno.com

Source: Buongiorno

Contact, Monica Montefusco, Global PR & Events Manager, Tel. +39-02-582131, Email: monica.montefusco@buongiorno.com

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