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International Entertainment News

Wednesday, October 31, 2007

Brand Asset Digital Announced Today by Beyond Media & INTENTMediaWorks

Brand Asset Digital Announced Today by Beyond Media & INTENTMediaWorks

Reaching 320+ Million Users and Delivering 50+ Million Downloads Per Month and over 2 Billion Impressions Served with new Brand Optimization Engine(TM)

LOS ANGELES, Oct. 31 /PRNewswire/ -- Beyond Media and INTENT MediaWorks announced their new name today at the P2P Upfront in Los Angeles, BRAND ASSET DIGITAL, the most advanced and comprehensive solution available for branded digital media distribution, business intelligence and live linear streaming for audio and video.

BRAND ASSET DIGITAL's Brand Optimization Engine(TM) will provide both content and advertising brands with an integrated marketing, discovery optimization, distributed storefront, business intelligence and next generation live linear streaming platform, for audio and video, reaching more than 320 million consumers each month, facilitating over 140 million audio and video content downloads and serving more than 2 billion brand impressions for both digital content owners and advertisers.

"This is about connecting brands and content, optimizing brand campaigns for discovery, impressions, consumption and accountability by understanding consumers' digital lifestyle. This is about branding each step in that lifestyle behavior while maintaining the integrity of the content they seek," said Tim Hogan, Brand Asset Digital's Chairman.

Brand Asset Digital has formed a Strategic Partnership with Chris Lighty, CEO of Brand Asset Group, to effectively target specific market segments with branded campaigns. "We feel that the digital extension of a brand campaign into the Internet lifestyle channels where consumers search, share and download most of their content can benefit greatly from the optimization and business intelligence platform provided by Brand Asset Digital. Digital campaigns are an essential part of any 360 degree brand campaign and the real- time information is invaluable to the overall success of any brand building exercise," says Lighty.

The new company's integrated distribution platform will initially power a catalogue of over 1.5 million music and video files. By monitoring consumption activity across the Internet's most popular media channels as well as terrestrial and internet radio simultaneously, Brand Asset Digital can create deeper engagement opportunities for brands, creating new consumer relationships and driving sales. Content owners will be able to track market demand across their entire catalog or a specific file while utilizing the company's real-time business intelligence to target content to a consumer based on location, demographics, content interests and past discovery and purchase behavior.

Brand Asset Digital creates an exciting opportunity for content owners and advertisers," added John Kupice, CEO. "Our customers will now have the ability to create new content and brand experiences making the content the new storefront - wherever it goes! For example, content owners can broadcast a live concert to a custom-branded media player while providing the opportunity to buy concert tickets, downloads and merchandise. With our new offering, the content itself is the new storefront."

About Violator Group and Brand Asset Group: Lighty founded Brand Asset Group earlier this year as a joint venture with Warner Music Group and New York's Violator Management & Records in 1990. In 2006, Forbes Magazine named him "one of the industry's most influential talent managers" based on his many accomplishments including transforming his longtime client 50 Cent from a multi-platinum artist to a $200 million industry encompassing CDs, films, tours, video games, book deals, a clothing line (G-unit) and investment/endorsement deals with Glaceau's Vitamin Water.

Other artists managed by Violator include Diddy, Missy Elliott, LL Cool J and Busta Rhymes. His clients have sold more than 80 million albums worldwide. Chris Lighty also sits on the Brand Asset Digital Board of Advisors.

For more information about Brand Asset Digital please visit or, call us at 850.332.6948, or email us at

First Call Analyst:
FCMN Contact:

Source: Beyond Media, LLC DBA INTENTMediaWorks

CONTACT: Craig Yano, +1-850-332-6948,

Web site:

Profile: intent


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