Video: Deloitte Leverages Employee-Generated Short Films To Recruit Gen Y Talent

Video: Deloitte Leverages Employee-Generated Short Films To Recruit Gen Y Talent

First-Ever Online Film Festival Uses Video to Engage Staff and Fill the Talent Pipeline

NEW YORK, Sept. 10 /PRNewswire/ -- News Facts

-- Deloitte & Touche USA LLP (Deloitte) recently launched the first-ever
Deloitte Film Festival, a new and innovative approach to leveraging
employee-generated content to bolster Gen Y recruiting activities and
drive workforce engagement.
-- With "What's Your Deloitte?" as the theme of this groundbreaking
corporate initiative, all of Deloitte's personnel were encouraged to
make short films that express the organization's culture and values.
-- More than 370 short films were submitted by teams of Deloitte personnel
(one to seven individuals per team), from offices across the U.S.
firms.
-- Each video offers a candid and unfiltered view of Deloitte's culture of
inclusion, leading edge talent and innovative workplace.
-- The submitted films were posted on an internal "You Tube-like" intranet
site where they were viewed and rated by Deloitte employees.
-- To showcase Deloitte's commitment to innovation and the creativity,
enthusiasm and passion of its people, the best films will be integrated
into campus recruiting programs.
-- Film production kits, which included a high resolution Panasonic PV-
GS320 Mini DV camera, were offered to the first 250 registrants to
encourage maximum participation. Interest and excitement shattered
expectations, prompting Deloitte to make an additional 100 cameras
available to teams.
-- As part of Deloitte's Community Involvement Initiative upon completion
of the film festival, cameras and equipment will be donated to
nonprofit organizations, including FilmAid International and IFP that
use the power of film to support displaced people around the world.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/deloitte/29646/

Trend Data

-- Generation Y is the fastest-growing population in the workforce,
representing 22% of all workers. By 2010, approximately 10 million more
"Gen Yers" are expected to join the working world, outnumbering their
predecessors (RainmakerThinking, Inc.).
-- Film is a medium used to connect and engage on an emotional level, and
Reality TV has shaped the perspectives of young men and women in or
entering the workforce.
-- Social networking and user-generated content have migrated from a pure
social tool to a medium harnessed in the identification and recruitment
of talent across many industries.
-- The Society for Human Resource Management's 2007 Job Satisfaction
Survey reported that overall corporate culture is "very important" to
more than a third (36%) of respondents.

Quotes

Attributed to Cathy Benko, Managing Principal of Talent, Deloitte & Touche USA LLP

"With the explosive growth of social networking sites and the mass democratization of film-making (hand held cameras, user-friendly software), it's very clear to us that the integration of self expression opportunities through film and other media are essential to recruiting and retaining top talent. Plus it's a heck of a lot of fun!"

About Deloitte & Touche

Deloitte refers to one or more of Deloitte Touche Tohmatsu, a Swiss Verein, its member firms and their respective subsidiaries and affiliates. As a Swiss Verein (association), neither Deloitte Touche Tohmatsu nor any of its member firms has any liability for each other's acts or omissions. Each of the member firms is a separate and independent legal entity operating under the names "Deloitte," "Deloitte & Touche," "Deloitte Touche Tohmatsu" or other related names. Services are provided by the member firms or their subsidiaries or affiliates and not by the Deloitte Touche Tohmatsu Verein.

Deloitte & Touche USA LLP is the U.S. member firm of Deloitte Touche Tohmatsu. In the U.S., services are provided by the subsidiaries of Deloitte & Touche USA LLP (Deloitte & Touche LLP, Deloitte Consulting LLP, Deloitte Financial Advisory Services LLP, Deloitte Tax LLP and their subsidiaries), and not by Deloitte & Touche USA LLP.

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Video:

http://www.prnewswire.com/mnr/deloitte/29646
Source: Deloitte & Touche

CONTACT: Dana Muldrow of Deloitte & Touche, +1-212-492-3875,
dmuldrow@deloitte.com; or Joe Cohen of MWW Group, +1-201-964-2443,
jcohen@mww.com

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