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International Entertainment News

Tuesday, September 11, 2007

The Venice Simplon-Orient-Express Makes a Grand TV Appearance

The Venice Simplon-Orient-Express Makes a Grand TV Appearance

LONDON, September 11/PRNewswire-FirstCall/ -- The Venice Simplon-Orient-Express (VSOE) makes tracks across TV screens
tomorrow as the stylish and timeless backdrop for the Marks & Spencer (M&S)
autumn advertising campaign. The campaign, which also includes print
advertisements and billboards across the U.K., launches on the 12th
September, with the first TV advertisement previewing at 7.45 GMT on ITV.

The centrepiece of the campaign, which features Twiggy alongside fellow
M&S models Erin O'Connor, Laura Bailey, Noemie Lenoir and Myleene Klass, is
the 50-second television advertisement in which the girls are shown excitedly
embarking on a once in a lifetime trip together aboard the legendary VSOE to
Venice.

In it, the girls take delight in the comforts and luxuries of the train
whilst travelling through the Alps and then through Italy-the inlaid
corridors and intricately decorated carriages of the VSOE serving as the
glamorous playground and dressing up box for the girls, who indulge their
passion for the latest 1940's-inspired autumn collections before the cameras.
They also meet in the famed bar car for evening cocktails as Myleene Klass
provides the entertainment, tickling the ivories on the baby grand piano
before retiring to bed in one of the cosy cabins. Arriving in Venice, the
girls are seen disembarking the train and travelling on an elegant water taxi
down the Grand Canal and into the sunset.

The VSOE also served as the setting for the still photography aspect of
the campaign, in which the girl's modelled items from M&S' latest collection
in a number of the trains meticulously-maintained carriages, including the
opulent bar car, the dining cars with their plush fabrics and inlaid
marquetry and the cabins with their stunning art deco features.

The storied Venice Simplon-Orient-Expess is the perfect complement to
M&S's throwback autumn collection.

Source: Orient Express Hotels Ltd

For further media information or images contact Anna Nash at Orient-Express Public Relations on +44-(0)207-921-4050 or email anna.nash@orient-express.com


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