'Usher'ing in the Exclusif(TM) Era

'Usher'ing in the Exclusif(TM) Era

Courvoisier(R) Introduces Its Exclusif Marque To The U.S.

ATLANTA, Sept. 20 /PRNewswire/ -- "The Exclusif Experience" recently hit Hotlanta hot spot, Sugar Hill, for the official launch event to introduce the new, super-premium marque of Courvoisier(R), Exclusif(TM). Atlanta's who's who were given the exclusive opportunity to not only be among the first in the country to taste Exclusif, but also had the exclusive opportunity to hear new music from Jive Records' neo-soul artist Raheem DeVaughn's new album, Love Behind the Melody. Pictured above is R&B superstar, Usher, being presented with a bottle of Courvoisier Exclusif by Camille Binder, Courvoisier diplomat, Atlanta. While enjoying this luxurious experience and sipping signature Courvoisier cocktails, the invitation-only audience was further immersed into the ambiance of the atmosphere as they watched famed artist, Monica Tookes, create art live, to the sounds of music, and inspired by Exclusif. Guests sipped Courvoisier's signature premium cocktails, such as Courvoisier Exclusif Cosmo and Courvoisier Exclusif French Kiss, as they got down to the sounds of the legendary DJ Biz Markie. The music master provided the hottest mix of music on the turntables, and official House of Courvoisier brand spokesperson, Big Tigger, kept the party buzzing with high-octane energy and the dance floor packed.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070920/AQTH130)

Courvoisier reminds consumers to "enjoy responsibly." For more information about Courvoisier cognac, recipes for the signature cocktails and corporate responsibility visit http://www.courvoisier.com/.

Courvoisier(C) Cognac, 40% alc./vol. (C)2007 Beam Global Spirits & Wine, Inc., Deerfield, IL

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070920/AQTH130
PRN Photo Desk, photodesk@prnewswire.com
Source: Beam Global Spirits & Wine, Inc.

CONTACT: Ronald E. Childs, +1-312-986-1260, rchilds@flowerscomm.com, or
Thelma A. Walker, +1-312-986-1265, twalker@flowerscomm.com, both for
Courvoisier-Beam Global Spirits & Wine, Inc.

Web site:

http://www.courvoisier.com/

-------
Profile: intent