The Ultimate Steel Makes Stellar Debut

The Ultimate Steel Makes Stellar Debut

Shop At Home Television Network's New Program a Huge Success

NASHVILLE, Tenn., Sept. 13 /PRNewswire/ -- The Ultimate Steel, a new Shop At Home Television Network knives program, debuted last week with great success. The premiere show drove new records for sales and new customers, compared to other Shop At Home knives programs.

"We received a tremendous response from knife knuts across the country. Our premiere episode featuring Boker knives proved to be our best-ever programming event," says Shawn Leflar, host of The Ultimate Steel. "The unique aspect of this show I'm most excited about is that we invite brand experts on to the show and they provide amazing insight on things like how certain knives are made. It's truly an insider's look at the industry."

The Ultimate Steel airs bi-weekly and is dedicated to bringing the best knife brands in the world straight to viewers' homes. A Master Cutlery Ultimate Steel sales event will take place on September 15 from 12-2 am CST and offer more innovative, exceptionally valued products.

For information about The Ultimate Steel, visit www.ultimate-steel.com.

About Shop At Home

Founded in 1986, Shop At Home is the second oldest home shopping network. In its early days, Shop At Home ran similarly to other well-known home shopping networks and offered products across many broad categories. Today Shop At Home is geared distinctively toward the male demographic and focuses on collectibles such as coins, knives and swords, sports memorabilia and equipment, and quality timepieces. Popular Shop At Home programs include The Coin Vault, The Sports Room, and The Watch Show. Shop At Home is distributed to 73 million U.S. households. The network is based in Nashville, Tenn. Jewelry Television(TM) acquired Shop At Home from The E.W. Scripps Company in 2006. For more information, visit www.shopathometv.com.

First Call Analyst:
FCMN Contact:

Source: Shop At Home

CONTACT: Kelly Fletcher, +1-865-806-0996, Kelly.fletcher@jtv.com

Web site:

http://www.ultimate-steel.com/
http://www.shopathometv.com/
http://www.acntv.com/

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