Ukrop's Partners With SignStorey to Bring Leading In-Store Digital Media Network to Its Chain of Stores

Ukrop's Partners With SignStorey to Bring Leading In-Store Digital Media Network to Its Chain of Stores

In-Store Video Screens Give Shoppers Valuable Information At Critical Purchasing Moment

SignStorey's Reach Grows to More than 72 Million Shoppers Per Month

NEW YORK, Sept. 26 /PRNewswire/ -- Ukrop's, a customer-centric supermarket located in Central Virginia, and SignStorey Inc., a leader in the distribution of video programming and advertising content to retail stores, announced today that the SignStorey Network will be added to Ukrop's chain of stores.

SignStorey's widescreen digital TVs give shoppers access to local and national entertainment, news, sports and weather content while they shop. Content offered over the network also includes recipes and meal ideas, cooking tips from famous chefs, and stories from CBS and Meredith Publishing. At the same time, the network allows advertisers to reach consumers at the critical purchasing moment.

Scott Aronson, Ukrop's Vice President of Marketing and Analysis said: "As we work to create a great shopping experience by sharing our passion for food and fun in a dynamic atmosphere, SignStorey helps to bring a vibrant aspect of relevant content directly to our customers."

"This is a wonderful addition to our current group of retailers," said Virginia Cargill, CEO of SignStorey. "With this partnership, we have expanded our national network coverage to more than 72 million shoppers monthly."

Earlier this month, SignStorey entered into a definitive agreement to be acquired by the CBS Corporation. SignStorey will be renamed "CBS Outernet" upon closing of the deal, which is expected in the fourth quarter of 2007, pending regulatory review. Upon closing, Ukrop's and all of SignStorey's partners will gain access to a wide range of timely, customizable local and national content that enhances the shopping experience by giving shoppers access to valuable information and entertainment.

About Ukrop's

Ukrop's Super Markets, Inc., founded and headquartered in Richmond, Va., with more than 5,600 associates now operates 29 retail food stores, Joe's Market (a regional specialty market), a central bakery and kitchen, and a distribution center. Since 1937, the privately held business remains dedicated to its version of the Golden Rule: "treating customers, associates, and suppliers as they personally want to be treated." Each year, Ukrop's gives a minimum of 10 percent of its pre-tax profits back to the community. Ukrop's was a pioneer in both loyalty marketing and meal solutions when it launched its Valued Customer(R) program in 1987 and its chilled prepared foods in 1989. In 1997, Ukrop's established a unique partnership to place banks in its retail locations. Today it co-owns, with Markel Corporation, 25 First Market Bank branches in Ukrop's locations and 10 free-standing branches. http://www.ukrops.com/

About SignStorey

SignStorey, a leading provider of in-store media networks to grocery retailers, is currently installed in over 1,400 stores nationwide, reaching approximately 72 million shoppers each month. The company's retail banners include Supervalu's Albertsons, Acme, Shaw's, and Jewel, along with leading regional grocers SaveMart, Pathmark, Price Chopper, Pick 'n Save, and Ukrop's. SignStorey's approach enables grocers, advertisers, and content providers to capture the interest of an increasingly difficult to reach audience, combining brand marketing with relevant content that consumers want, to reach grocery shoppers at the point of decision. SignStorey delivers valuable information to shoppers within the supermarket perimeter where over three-quarters of consumers shop, in key partnerships with leading content providers CBS and Meredith Publishing.

About CBS Corporation

CBS Corporation (NYSE:CBS.A)(NYSE:and)(NYSE:CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW - a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records), licensing and merchandising (CBS Consumer Products) and video/DVD (CBS Home Entertainment). For more information, log on to http://www.cbscorporation.com/.

First Call Analyst:
FCMN Contact: KJorgensen@cbs.com

Source: CBS Corporation

CONTACT: Dana McClintock of CBS, +1-212-975-1077, dlmcclintock@cbs.com;
or Jeff Weidauer of SignStorey, +1-208-863-5401, jweidauer@signstorey.com

Web site:

http://www.cbscorporation.com/
http://www.ukrops.com/

Company News On-Call:

http://www.prnewswire.com/comp/185007.html

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