Swiss Hawk AG : Invitation to Register as Beta Test User for the Dotlight Project!

Swiss Hawk AG : Invitation to Register as Beta Test User for the Dotlight Project!

ZUG, Switzerland, September 17/PRNewswire-FirstCall/ -- Hollywood Entertainment Exchange Plc ("HEE") invite you to register now
at http://www.thedotlight.com to become a test user for HEE's beta website,
which goes live in October 2007.

The Beta test users will be amongst the first to use and test the
functionality of the Dotlight website and are invited to be part of the
future development of the website. The "The Dotlight Project" is bringing
reality TV entertainment into an online web community and putting the user in
charge of finding and broadcasting content. The HEE management is confident
that the Dotlight Project is set to revolutionise the concept of on demand
entertainment.

Swiss Hawk AG holds a 40% participation in HEE.

About Hollywood Entertainment Exchange

Hollywood Entertainment Exchange Plc is an online entertainment platform
provider focused on promoting a global market place to provide information
trading for the entertainment and media communities and allied professionals
and organisations. The Company is quoted on the Frankfurt Stock Exchange's
Open (symbol: HOR).

For more information about HEE, please visit

http://www.hollywoodentex.com.

About Swiss Hawk AG

Swiss Hawk is a niche investment banking organisation that trades in high
growth alternative asset class investments. The Company pursues an aggressive
investment policy focusing on late stage pre-IPO and IPO transactions with
high growth potential and planned exit in the short to medium term. Swiss
Hawk focuses on the following business sectors: Digital Media &
Entertainment, Information Technology, Real Estate Investment Management &
Finance, and Renewable Energy & Environmental Technology. Swiss Hawk is
listed on the Frankfurt Stock Exchange Open Market.

For further information, please contact:

Mrs Pranee Schneider
Tel: +41-(0)-41-511-0198
E-Mail: contact@swisshawk.com
URL: http://www.swisshawk.com

Source: Swiss Hawk AG

For further information, please contact: Mrs Pranee Schneider, Tel: +41-(0)-41-511-0198, E-Mail: contact@swisshawk.com

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