Ryan Seacrest Partners With Crest(R) + Scope(R) to Find Winner With Confidence to Smile in the Spotlight

Ryan Seacrest Partners With Crest(R) + Scope(R) to Find Winner With Confidence to Smile in the Spotlight

Winner's Smile to Take Spotlight at People's Choice Awards

CINCINNATI, Sept. 18 /PRNewswire-FirstCall/ -- From his personal success to his daily interactions with the hottest celebrities in Hollywood, Ryan Seacrest knows what it takes to be in the public eye. Now the ultimate host and longtime Crest and Scope fan is sharing the feeling of confidence that comes from having fresh breath and a white smile as he hosts the Crest + Scope "Smile Bright in the Spotlight" search. To kick off his yearlong campaign with Crest Extra White plus Scope toothpaste, Scope White rinse and Glide Whitening plus Scope flavor floss, Ryan is calling for consumers to visit www.SmileSpotlight.com for a chance to put their smile confidence to the ultimate test: The contest winner will become the official Miss/Mister People's Choice, presenting trophies onstage at the People's Choice Awards.

"I'm thrilled to be working with Crest and Scope this year, hosting the search that will put a lucky winner in the spotlight," says Seacrest. "This is a great partnership because I know from personal experience just how important confidence is every time I step onstage. Now Crest and Scope are giving consumers the chance to experience that same confidence at a time when having fresh breath and white teeth really matters."

Beginning September 4, 2007, consumers 21 years of age or older can enter the search by posting a photo on www.SmileSpotlight.com and answering a question about how their how their white smile and fresh breath make them feel confident. On November 8, 2007, three finalists will be chosen and, as America votes for their favorite celebrities to win a People's Choice Award on PCAVote.com, they can also vote for their favorite "Smile Bright in the Spotlight" search finalist to serve as Ms./Mr. People's Choice. The winner will be announced on Monday, December 10, 2007.

Armed with the white smile and fresh breath they need to show off their confidence in front of millions at the People's Choice Awards, the winner and five friends will get to experience all the glamour and excitement of Hollywood and the red carpet.

The winner of the Crest + Scope "Smile Bright in the Spotlight" search will experience:

-- Serving as the official Miss/Mister People's Choice, presenting
trophies onstage at the People's Choice Awards
-- Meeting Ryan Seacrest on the red carpet at the People's Choice Awards
-- Being a guest of honor at the official People's Choice Awards after-
party
-- Receiving a pre-award show makeover from a celebrity stylist
-- Experiencing a luxury stay in Hollywood with VIP star treatment

CREST+SCOPE PARTNERSHIP WITH RYAN SEACREST

Ryan Seacrest has always been known to keep a travel-size bottle of Scope in his glove compartment, and has talked about it on his radio show for years, so it was only a matter of time before he partnered with Crest and Scope. The yearlong partnership will launch new Crest Extra White plus Scope toothpaste, Scope White rinse and Glide Whitening plus Scope flavor floss. The trio of products offers fresh new oral care solutions for a dazzling smile, providing whiter teeth, fresh breath and head-turning confidence. The partnership includes advertising, an interactive campaign, an online search for the most confident smile in America, in-store promotions and public relations events and appearances. The new products are available now at mass market retailers nationwide.

About Crest

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 50 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. In addition, Crest created Crest and Oral-B Healthy Smiles, a national outreach program designed to help improve the state of oral health in America. Each year, the Healthy Smiles program provides education, tools, and increased access to dental professionals to underserved children and their families nationwide. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.

ABOUT PROCTER & GAMBLE (NYSE:PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R), and Braun(R). The P&G community consists of 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands. P&G Media Contacts:

First Call Analyst:
FCMN Contact:

Source: The Procter & Gamble Company

CONTACT: Laura Brinker, External Relations, Oral Care, +1-513-622-4737;
or Liv Lewis, +1-212-891-0414, or Lindsey Kociela, +1-212-891-0453, both of
DeVries Public Relations, all for The Procter & Gamble Company

Web site:

http://www.pg.com/
http://www.smilespotlight.com/

-------
Profile: intent