Taubman Malls Launch North Pole Snow Globe Experience with Warner Bros. Pictures' New Holiday Comedy 'Fred Claus'

Taubman Malls Launch North Pole Snow Globe Experience with Warner Bros. Pictures' New Holiday Comedy 'Fred Claus'

BLOOMFIELD HILLS, Mich., Sept. 18 /PRNewswire-FirstCall/ -- Taubman Centers, Inc. (NYSE:TCO) today announced a promotion that brings the North Pole -- as featured in Warner Bros. Pictures' upcoming holiday comedy Fred Claus -- to 17 Taubman shopping centers nationwide.

(Logo: http://www.newscom.com/cgi-bin/prnh/20051005/TAUBMANLOGO )

Starting November 2, Taubman shoppers will have a chance to experience the Fred Claus Interactive Snow Globe Exhibit, which includes a 20-foot walk- through snow globe where a cold winter blast and falling snow will welcome visitors to the North Pole. Inside the globe, guests can interact with life- sized sculptures of characters from the film and enjoy music from the movie soundtrack. The exhibit also includes three-dimensional scenes from Fred Claus showcased in three six-foot snow globes with buttons to launch interactive elements; a walk-through 28-foot holiday tree where visitors can be transported into Santa's workshop; a "green screen" photo experience that gives visitors a chance to have their photo taken in the North Pole with Fred Claus characters; and the traditional visit and photo with Santa Claus.

Opening in theatres nationwide on November 9, Fred Claus is a holiday comedy that puts a new spin on sibling rivalry. Fred Claus (Vince Vaughn) has lived his entire life in his brother's very large shadow. Fred tried, but could hardly live up to the example set by the younger Nicholas (Paul Giamatti), who was just a perfect...well...saint. True to form, Nicholas grew up to be the model of giving, while Fred became the polar opposite: a fast- talking repo man who's run out of luck and money. Over Mrs. Claus' objections, Nicholas agrees to help his brother on one condition: that he come to the North Pole and earn the money he needs by working in Santa's Toy Shop. The trouble is that Fred isn't exactly elf material and, with Christmas fast approaching, Fred could jeopardize the jolliest holiday of the year.

Taubman introduced the Snow Globe Experience in 2005 at 11 of its malls with exhibits for the international blockbuster The Chronicles of Narnia: The Lion, The Witch and The Wardrobe. Last year, dancing penguins from the Academy Award-winning animated feature Happy Feet were the stars of the Snow Globes at 17 Taubman shopping centers.

Admission is free to Taubman's Fred Claus interactive Snow Globe exhibits, featured at the following Taubman shopping centers:

California: Beverly Center (Los Angeles), Sunvalley (Concord)
Colorado: Cherry Creek Shopping Center (Denver)
Connecticut: Westfarms (Farmington)
Florida: Dolphin Mall (Miami), International Plaza (Tampa),
The Mall at Wellington Green (Wellington)
Illinois: Woodfield (Schaumburg)
Michigan: Fairlane Town Center (Dearborn), Great Lakes
Crossing (Auburn Hills), Twelve Oaks Mall (Novi)
New Jersey: The Mall at Short Hills (Short Hills)
North Carolina: Northlake Mall (Charlotte)
Texas: The Shops at Willow Bend (Plano)
Virginia: Fair Oaks (Fairfax), MacArthur Center (Norfolk),
Regency Square (Richmond)

About Taubman

Taubman Centers, Inc. (NYSE:TCO), a real estate investment trust, owns and/or manages 23 shopping centers in 11 states. For more information about Taubman Centers visit www.taubman.com.

About Fred Claus

Warner Bros. Pictures presents, a Silver Pictures production, in association with David Dobkin Pictures and Jessie Nelson Productions, a film by David Dobkin, Fred Claus. The film stars Vince Vaughn (Wedding Crashers), Paul Giamatti (Sideways), Miranda Richardson (Harry Potter and the Goblet of Fire), John Michael Higgins (Evan Almighty), Elizabeth Banks (Spider-Man 3), with Rachel Weisz (The Constant Gardener), Kathy Bates (Failure to Launch) and Kevin Spacey (Superman Returns). Fred Claus is directed by David Dobkin (Wedding Crashers) from a screenplay by Dan Fogelman (Cars), story by Jessie Nelson and Dan Fogelman. Joel Silver, Jessie Nelson and David Dobkin produced the film, with Paul Hitchcock serving as executive producer and Vince Vaughn co-producing. Fred Claus will be released by Warner Bros. Pictures, a Warner Bros. Entertainment Company. This film has been rated "PG" by the MPAA. www.fredclaus.net

This press release contains forward-looking statements within the meaning of the Securities Act of 1933 as amended. These statements reflect management's current views with respect to future events and financial performance. Actual results may differ materially from those expected because of various risks and uncertainties, including, but not limited to changes in general economic and real estate conditions, changes in the interest rate environment and the availability of financing, construction delays, and adverse changes in the retail industry. Other risks and uncertainties are discussed in the company's filings with the Securities and Exchange Commission including its most recent Annual Report on Form 10-K.

First Call Analyst:
FCMN Contact:

Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20051005/TAUBMANLOGO
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Taubman Centers, Inc.

CONTACT: Karen MacDonald, Director, Communications, Taubman Centers,
Inc., +1-248-258-7469, kmacdonald@taubman.com; or Dennis Higgins, VP, National
Publicity, Warner Bros. Pictures, +1-818-954-6649,
dennis.higgins@warnerbros.com

Web site:

http://www.taubman.com/
http://www.fredclaus.net/

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