Rascal Flatts, Peggy Fleming, Sharon Osbourne, Olivia Newton-John, William Baldwin, Anastacia, Joss Stone, Oksana Baiul, Sasha Cohen, Kristi Yamaguchi and Marg Helgenberger Among the Stars Scheduled To Appear in 'Frosted Pink presented by sanofi-aventis and Wachovia,' A Television Event to Raise Awareness of and Inspire Action in the Fight Against Women's Cancers To Premiere on ESPN on ABC, Sunday, October 14

Rascal Flatts, Peggy Fleming, Sharon Osbourne, Olivia Newton-John, William Baldwin, Anastacia, Joss Stone, Oksana Baiul, Sasha Cohen, Kristi Yamaguchi and Marg Helgenberger Among the Stars Scheduled To Appear in 'Frosted Pink presented by sanofi-aventis and Wachovia,' A Television Event to Raise Awareness of and Inspire Action in the Fight Against Women's Cancers To Premiere on ESPN on ABC, Sunday, October 14

A First-Of-Its-Kind Event Brings Together The Greatest Figure Skaters Of All- Time With Hollywood's Biggest Names And Today's Most Popular Recording Artists!

Four Of The Nation's Most Effective Cancer Advocacy Organizations Align With The Frosted Pink Campaign To Empower Women and Raise Awareness of Women's Cancers

CHARLOTTE, N.C., Sept. 27 /PRNewswire/ -- In a landmark television event, "Frosted Pink presented by sanofi-aventis and Wachovia," features a dynamic mix of music, figure skating, and Hollywood stars to empower women, raise awareness of women's cancers, and inspire action. It is a mission so powerful that four of America's leading cancer advocacy organizations have aligned with Frosted Pink in a united effort to broaden the message to millions who are touched by these diseases. More than 250,000 women are diagnosed with women's cancers every year.

"Frosted Pink presented by sanofi-aventis and Wachovia" from the Barker Hangar in Santa Monica will air nationally on ESPN on ABC at 4:00 p.m. on Sunday, October 14. The show will re-air on The Style Network on Monday, October 22 at 8 pm et/pt, followed by subsequent airings throughout the remainder of the month.

This historic TV event will feature appearances by Sharon Osbourne, Marg Helgenberger, William Baldwin, Peggy Fleming, Brenda Strong, Cheryl Burke and Maksim Chmerkovskiy from "Dancing with the Stars." Featured musical performers include Rascal Flatts, Olivia Newton-John, Joss Stone, Anastacia, Kenny "Babyface" Edmonds, Craig Morgan and Heart. Joining this amazing ensemble will be the most successful figure skaters of all-time who will take to the ice for special performances including Katarina Witt, Nancy Kerrigan, Kristi Yamaguchi, Rena Inoue and John Baldwin, Sasha Cohen, Rosalynn Sumners, Katia Gordeeva, Oksana Baiul, Kurt Browning, Tanith Belbin and Ben Agosto.

Like so many Americans, each of the show's participants has a personal connection to this deadly disease. The goal of Frosted Pink is to inspire women to move beyond awareness of women's cancers and take action by making a difference in people's lives. This belief is at the core of four of this country's most effective cancer advocacy organizations and each have aligned with Frosted Pink in a concerted effort to support this mission. They are: the National Breast Cancer Coalition (NBCC), the National Coalition for Cancer Survivorship (NCCS), the Gynecologic Cancer Foundation (GCF), and the Ovarian Cancer National Alliance (OCNA).

The Frosted Pink campaign begins a two-year initiative and in 2008, ESPN on ABC will air "Pink with A Twist" -- featuring America's top gymnasts including the recently crowned 2007 World All-Around Champion Shawn Johnson along with appearances by Hollywood A-listers and chart-topping artists. Frosted Pink was conceived by Edge Entertainment, the company that launched the "Teen Choice Awards," and produces the "Kid's Choice Awards," the "Action Sports Awards" and several other TV specials.

In conjunction with the television special, the creators of Frosted Pink will launch a dynamic web destination -- http://www.frostedpink.org/ -- which will serve as the foundation for a community of visitors looking for the latest information and links to the vitally important resources necessary for women to get involved and do something in the fight against women's cancers. The site will also provide links to all of the event partners and sponsors and provide valuable information on how to get educated, get empowered and take action.

Frosted Pink is supported by several committed partners including title sponsors sanofi-aventis and Wachovia. Nationwide Insurance will present the inaugural "Nationwide Insurance(R) Woman of Courage Award," which includes a $25,000 donation to the Frosted Pink nonprofit partners in the recipient's honor. Merck & Co., Inc., Laura Ashley, Five Rivers Winery, Philosophy Cosmetics, JC Penney and Cream of Wheat have also signed on to support the show and activate the campaign in various ways.

About Frosted Pink Partners:

The National Breast Cancer Coalition (NBCC) is a grassroots membership organization, with hundreds of member organizations and tens of thousands of individuals dedicated to ending breast cancer through the power of action and advocacy. Along with its research and education arm, the National Breast Cancer Coalition Fund, the Coalition's main goals are to increase federal funding for breast cancer research; improve access to high-quality health care and breast cancer clinical trials for all women; and expand the influence of breast cancer advocates wherever breast cancer decisions are made.

The National Coalition for Cancer Survivorship (NCCS) is the oldest survivor-led advocacy organization in the country advocating at the federal level for quality cancer care for all Americans and empowering cancer survivors. NCCS believes in evidence-based advocacy for changes in how the nation researches, regulates, finances and delivers quality cancer care. Patient education is also a priority for NCCS. We believe that access to credible and accurate patient information is fundamental to individuals demanding and receiving quality cancer care.

The Gynecologic Cancer Foundation (GCF) is a 501(c) 3 not-for-profit organization whose mission is to ensure public awareness of gynecologic cancer prevention, early diagnosis, and proper treatment. In addition, the Foundation supports research and training related to gynecologic cancers. GCF advances this mission by increasing public and private funds that aid in the development and implementation of programs to meet these goals.

The Ovarian Cancer National Alliance's (OCNA) mission is to conquer ovarian cancer by uniting individuals and organizations in a national movement. Since forming in 1997, the Alliance has been the leading advocate for research, policy and education in ovarian cancer. The Alliance is now spearheading the National Agenda for Ovarian Cancer, the ovarian cancer community's first national roadmap to advance research and patient care.

Sanofi-aventis is one of the world leaders in the pharmaceutical industry, ranking number one in Europe. Backed by a world-class R&D organization, sanofi-aventis is developing leading positions in seven major therapeutic areas: cardiovascular, thrombosis, oncology, metabolic diseases, central nervous system, internal medicine and vaccines. Sanofi-aventis is listed in Paris (EURONEXT: SAN) and in New York (NYSE:SNY).

Wachovia Corporation (NYSE:WB) is one of the nation's largest diversified financial services companies, with assets of $719.9 billion and market capitalization of $97.5 billion at June 30, 2007. Wachovia provides a broad range of retail banking and brokerage, asset and wealth management, and corporate and investment banking products and services to 13 million household and business customers. Wachovia has 3,400 retail financial centers in 21 states from Connecticut to Florida and west to Texas and California, and nationwide retail brokerage, mortgage lending and auto finance businesses. Online banking is available at wachovia.com; online brokerage products and services at wachoviasec.com; and investment products and services at evergreeninvestments.com.

Wachovia is committed to educating and empowering women as they take control and make decisions affecting their financial health and wealth. Wachovia endorses and supports Frosted Pink and Pink with a Twist, because the objectives of both events are in line with Wachovia's holistic approach to women's health and wealth. As we have listened to women through our research and outreach, we know that as a financial services provider, we must remain relevant and "real" to women's life concerns. It is how we aim to be a genuine partner for them.

Frosted Pink is the creation of Mike Burg, CEO of Edge Entertainment, who conceived of Frosted Pink after twice winning the battle against Hodgkin's disease. Edge Entertainment is a Charlotte, North Carolina based marketing and production firm that specializes in entertainment and sports specials for broadcast, Olympic sport arena Tours, and representation of Olympic athletes primarily in gymnastics and ice skating. The Edge broadcast portfolio includes creating the Teen Choice Awards on FOX, the Kids Choice Awards on Nickelodeon, Ice Wars on CBS, Hope Rocks on FOX, and the Action Sports Awards on FOX.

Source: Frosted Pink

CONTACT: Lee Rothchild, Markie Price, or Scott Novak, all of Dan Klores
Communications, +1-212-685-4300, for Frosted Pink

Web site:

http://www.frostedpink.org/

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