Photo: Olay Announces Primetime Emmy(R) Awards Sponsorship

Photo: Olay Announces Primetime Emmy(R) Awards Sponsorship

HOLLYWOOD, Calif., Sept. 13 /PRNewswire/ -- Olay announces sponsorship of the 59th Annual Primetime Emmy(R) Awards airing on FOX on Sunday, September 16th. Sole beauty sponsor of the telecast, Olay celebrates an evening that is sure to bring out the best of beauty and fashion for this awards season. Additionally, in an effort to further its commitment to professional make-up artists, Olay has also teamed with the Academy of Television of Arts & Sciences Awards as the Official Skincare Partner of the Academy of Television Arts & Sciences.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20070913/NYTH120 )

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/olay/29771/

"As every make-up artist knows, luminous, flawless skin is the foundation for great make-up application," explains Bruce Grayson, Makeup Department Head for the 2007 Primetime Emmys. "So partnering Olay with an event that highlights one of Hollywood's biggest nights in beauty is the perfect match. As Department Head, it's my job to make sure everyone looks their best at the Emmys, and starting with the right skin care routine is the first step in award-winning beauty."

Guests of the Primetime Emmy Awards, held at the Shrine Auditorium in Los Angeles, will have the opportunity to experience Olay products and receive free skin care tips in the Olay Ladies Lounge backstage. Guests will also walk away with a gift bag full of Olay Definity products, including new Olay Definity Eye Illuminator, an anti-aging eye treatment that helps diminish under-eye darkness and dullness and improve all-around brightness.

For those who aren't able to experience Olay Definity at the Shrine Auditorium, they'll have the chance at TV Guide's Emmy After Party. There, guests will have the opportunity to sample the product, and sketch artists will be on hand to capture guests' luminous looks.

Olay Definity Eye Illuminator contains a serum spiral with Olay-exclusive "smart particles" - multi-colored micas that immediately help cancel out skin discolorations and emit white, luminous light from skin's surface. Olay Definity Eye Illuminator is currently available nationwide for a suggested retail price of $25.99. For more information, visit www.olaydefinity.com.

About P&G Beauty (NYSE:PG)

P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21 billion in fiscal year 2005/06, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs: Pantene(R), Olay(R), Head and Shoulders(R), Max Factor(R), Cover Girl(R), Always(R), Sassoon Professional(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R), SK-II(R), DDF(R), Wella Professionals(R), Joy(R) by Jean Patou, Rochas(R), Escada(R), Hugo(R), Boss(R) and Lacoste(R) fragrances. Please visit www.pg.com for the latest news and in-depth information about P&G Beauty and its brands.

Photo:

http://www.newscom.com/cgi-bin/prnh/20070913/NYTH120
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.comVideo:

http://www.prnewswire.com/mnr/olay/29771
Source: Olay

CONTACT: Rebecca O'Brien, +1-646-263-0224, or Ginny Gruber, +1-212-891-
0495, both of DeVries Public Relations for Olay

Web site:

http://www.pg.com/

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