Meet the LA Actors Who Are in New Ford Ad Campaign

Meet the LA Actors Who Are in New Ford Ad Campaign

WHO: Ford Motor Company
WHAT: "Swap Your Ride" Los Angeles Launch Party
WHERE: Smashbox Studios, Stage 4, 1001 N. Poinsettia Place, West Hollywood
WHEN: Thursday, September 13, 2007 from 5:30-7:30 p.m.

Ford Motor Company would like to introduce you to the latest trend in consumer marketing -- reality advertising -- during a media briefing showcasing what's next in the Ford Challenge (http://www.fordchallenge.com/ ) ad campaign, "Swap Your Ride." The Ford Challenge was built around confidence in our new products and highlighted them versus the competition to demonstrate why they are the better choice. The new series of ads will further bring this reality to light.

The ads feature a series of real Los Angeles consumers who "swapped" their vehicles for Ford products. They will be appearing nationwide in the "Swap Your Ride" commercials that will be broadcast in both English and Spanish. The consumers will be joining us for this launch party so you can meet them.

We hope that you can participate in this fun evening. Please RSVP to Colleen Robar (crobar@robarpr.com or 313-207-5960) to receive more details regarding the event.

PRNewswire -- Sept. 13
First Call Analyst:
FCMN Contact:

Source: Ford Motor Company

Web site:

http://www.fordchallenge.com/

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