BET's '106 & PARK' Scores Impressive Ratings for Tuesday's 'Clash of the Titans' Featuring 50 Cent and Kanye West

BET's '106 & PARK' Scores Impressive Ratings for Tuesday's 'Clash of the Titans' Featuring 50 Cent and Kanye West

NEW YORK, Sept. 13 /PRNewswire/ -- Whether 50 Cent or Kanye West sells more albums this week is still being decided, but one thing is for sure - their appearance together on BET's 106 & PARK along with a surprise visit from Jay-Z, was a ratings knockout. The ever-competitive pair helped 106 & PARK score a 1.2 rating, with 1 million households and 1.3 million total viewers tuning in to see the two hip-hop heavyweights come together for the "Clash of the Titans." Tuesday's show was BET's #1 Music Series Telecast of this season, up 89% versus the show's Tuesday season-to-date average and up 92% versus the show's episode last year. The "Clash of the Titans" episode is also the #2 Music Series Telecast in BET history, behind 106 & PARK's tribute to Aaliyah on Aug. 27, 2001.

Also worth noting was that 106 & PARK proved to be a strong lead-in for HELL DATE, which earned its #1 telecast with a 1.2 rating and was enjoyed by 1.1 million households and 1.4 million viewers. This airing of HELL DATE performed 58% higher than its usual Tuesday average within this timeslot. It is also the #1 Entertainment Series Telecast ever for the month of September.

About BET Networks

BET Networks, a division of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 85 million households according to Nielsen Media Research, and can be seen in the U.S., Canada and the Caribbean. BET is the dominant African-American consumer brand with a diverse group of businesses extensions: BET.com, a leading internet destination for Black entertainment, music, culture, and news; BET Digital Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Event Productions, a full-scale event management and production company; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, a service venture into the lucrative world of ringtones, games and video content for wireless devices; and BET International, an extension of BET network programming for global distribution.

First Call Analyst:
FCMN Contact:

Source: BET Networks

CONTACT: Marcy Polanco, +1-212-975-4048, Marcy.Polanco@BET.net; or
Bernadette Simpao, +1-212-846-6722, Bernadette.Simpao@BET.net, both of BET
Networks

Web site:

http://www.bet.com/

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