Martha Stewart Living Omnimedia Announces Licensing Deal With FINE LIVING TV NETWORK To Air 'The Martha Stewart Show' In Primetime Beginning September 10

Martha Stewart Living Omnimedia Announces Licensing Deal With FINE LIVING TV NETWORK To Air 'The Martha Stewart Show' In Primetime Beginning September 10

Third Season of Emmy-Winning "How-To" Series to Air on a Day Delay Weeknights at 8:00 PM ET and 9:00 PM PT

NEW YORK, Sept. 4 /PRNewswire-FirstCall/ -- Martha Stewart Living Omnimedia, Inc. (NYSE:MSO) today unveiled the details of a new television licensing deal with Scripps-owned FINE LIVING TV NETWORK. The relationship, which was announced today by Sheraton Kalouria, President, Broadcasting, Martha Stewart Living Omnimedia, and Chad Youngblood, General Manager, FINE LIVING, will result in a primetime airing of "The Martha Stewart Show" on one of cable's fastest growing digital networks.

Beginning September 10th, the Emmy-winning, "how-to" series, currently entering its third season in syndication, will get a primetime berth on FINE LIVING each night at 8 PM ET and 9 PM PT. The series will air on a day delay from the original syndicated broadcast. FINE LIVING will air an evergreen show on September 10th and will begin airing new episodes on the 11th.

Commenting on the new relationship, Youngblood said: "We are very excited to bring Martha Stewart to primetime. Martha's undeniable expertise, taste and style makes her show a perfect match for FINE LIVING."

Kalouria said: "We are thrilled to be extending our relationship with the Scripps family to now include 'The Martha Stewart Show,' a truly unique franchise that teaches viewers how to live an aspirational and inspirational life." He added: " FINE LIVING is the perfect partner for this program-a network committed to providing viewers with an avenue to obtain useful and dependable information."

Ms. Stewart said: "I am delighted that this new partnership extends even further our current business relationship with the Scripps family and look forward to a long and mutually beneficial relationship in the years to come." She added: "It is fantastic to have a second home for 'The Martha Stewart Show,' a program which empowers viewers with new and inspiring ideas and creative projects that will make a difference in their daily lives."

Recently, MSLO's broadcasting division announced a distribution deal with DIY Network, another Scripps-owned cable channel, to air a new half-hour, best-of compilation series, entitled "Martha Stewart Crafts."

The daytime show, featuring how-to segments in the areas of scrapbooking, hand-made gifts, paper cards, decoupage, glittering, framing, rubber-stamping and more, is set to premiere on Thanksgiving Day (November 22, 2007). The 39 episode order will be comprised of thematic content culled from over a decade of inspiring content from MSLO's original lifestyle TV series, "Martha Stewart Living."

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE:MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique content and distinctive products. The Publishing segment encompasses five magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, and more. The Broadcasting division produces the Emmy-winning daily, national syndicated program, "The Martha Stewart Show" and Martha Stewart Living Radio, channel 112 on SIRIUS Satellite Radio. In addition to its media properties, MSLO offers beautiful, practical and superior quality Martha Stewart products through licensing agreements with carefully selected companies. For additional information, visit www.marthastewart.com

About Fine Living TV Network

FINE LIVING TV NETWORK, now in more than 46 million subscriber homes, is the first television network dedicated to inspiring and empowering people to find the most rewarding ways to spend their time and money, allowing them to uncover the greatest value from their experiences. FINE LIVING, a digital emerging network of Scripps Networks, is available nationwide on DirecTV channel 232, DISH Network channel 113, or check your local cable listings. FINE LIVING has distribution within top markets, including New York City and Los Angeles.

For more information, visit FINE LIVING's companion Web site FineLiving.com, an award-winning resource that enhances the television experience and provides yet another avenue for people to obtain useful and motivating information.

First Call Analyst:
FCMN Contact: laharris@marthastewart.com

Source: Martha Stewart Living Omnimedia, Inc.

CONTACT: Sheila Feren of FerenComm for Martha Stewart Living Omnimedia,
Broadcast and FINE LIVING TV NETWORK, +1-212-983-9898, sheilaf@ferencomm.com;
Elizabeth Estroff, VP, Corporate Communications, MSLO, +1-212-827-8281,
eestroff@marthastewart.com; or Gary McCormick, FINE LIVING TV NETWORK,
+1-865-560-4143, GMcCormick@scrippsnetworks.com

Web site:

http://www.marthastewart.com/
http://www.fineliving.com/

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