It's Confirmed! Britney Spears Opens the 2007 MTV Video Music Awards

It's Confirmed! Britney Spears Opens the 2007 MTV Video Music Awards

Immediately Following Performance, MTV Mobile will have Exclusively 'Gimme More' and 'It's Britney, B***** Intro' Ringtones from New Single Music Celebration Airs Sunday, September 9th at 9PM Live ET

LAS VEGAS, Sept. 6 /PRNewswire/ -- After weeks of mind-blowing media speculation, MTV confirms today that Britney Spears will be opening the 2007 MTV Video Music Awards. Celebrating her long awaited comeback to her fans, Spears will be performing LIVE her new song "Gimme More" from her highly anticipated new album due on November 13th. The star studded awards show will air live Sunday, September 9th at 9PM Live ET/Tape delayed PT.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20070906/NYTH106 )

Immediately following Spears' performance, fans who want more of the superstar can download two ringtones available exclusively through MTV Mobile for two days prior to any other service. The tones -- one for "Gimme More" and the other featuring the much discussed "It's Britney, B****" catch phrase from "Gimme More's" intro -- are available for fans who text "Gimme" or "Brit" to 33633. MTV Mobile also will carry a live simulcast of the show, a first ever for an awards show.

For more about Spears at the VMAs, MTV.com will have exclusive details about her performance, as well as a look back at her history at the VMAs.

The star-packed event will also feature one night only performances by Kanye West, Fall Out Boy, Chris Brown, Foo Fighters, Rihanna, Common, Nelly Furtado, Gym Class Heroes, Akon and Soulja Boy, T-Pain, Cee-Lo, Daniel Merriweather, Lil' Wayne, Alicia Keys, T.I., Adam Levine, Mastadon, and Serj from System of A Down. Diddy, Sarah Silverman, Seth Rogen, Bill Hader, Kid Rock, Jamie Foxx, Jennifer Garner, Pamela Anderson, the cast of Entourage, Shia Labeouf, Nicole Scherzinger, Robin Thicke, Megan Fox, Jennifer Hudson, Rosario Dawson and Eve are set to present at the "2007 MTV Video Music Awards." In addition, Justin Timberlake with Timbaland are set to host a Fantasy Suite party, while critically acclaimed producer, artist and DJ Mark Ronson will rock the party in The Pearl with help from his turntables, horn section and surprise guests. This year, Timbaland will also find himself working overtime as the official Maestro of the VMAs, responsible for creating several show-stopping and unexpected artist collaborations.

The official sponsors of the "2007 MTV Video Music Awards" are Chevy, Herbal Essences, Neutrogena, Pepsi Smash, Rhapsody, Sprint and Taco Bell.

About MTV

MTV Networks, a unit of Viacom (NYSE:VIA)(NYSE:VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 130 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of which are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 200 interactive properties worldwide, including online, broadband, wireless and interactive television services. The network also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

About the Palms Casino Resort

The Palms Casino Resort, heralded as one of Las Vegas' hippest resorts, is an all-encompassing, one-stop resort destination. Owned by the Maloof family, the 703-room property boasts a diverse mix of bars and restaurants and a 95,000-square-foot casino. Amenities include the legendary Playboy Club -- the first and only club of its kind to open in 25 years; The Pearl Concert Theater; Moon Nightclub; Nove Italiano; Little Buddha; The Palms Pool & Bungalows; Palms Spa and AMP salon; Brenden Theatres, a 14-theatre Cineplex; Rain Night Club; ghostbar; Hart and Huntington Tattoo Company; and over 60,000 square-feet of meeting space. The Palms is home to the Real World: Las Vegas and Bravo's Celebrity Poker Showdown, as well as E!'s Party at the Palms, hosted by Jenny McCarthy, and A&E's Inked. The resort features the hottest collection of Fantasy Suites including the Erotic Suite with its trademark Show Shower, the Real World Suite, as seen on MTV, and the Hardwood Suite, the only hotel room in the world with its own basketball court. E!'s Girls Next Door, VH1, MTV and CSI feature the Palms on a regular basis and the Victoria's Secret Angels made the Palms a featured destination on their "Angels Across America" tour. The Palms Casino Resort is located just west of the Las Vegas Strip and I-15 on Flamingo Road. For room reservation information, call toll free at (866) PALMS-RES, (866) 725-6773, or visit http://www.palms.com/. https://owa.viacom.com/exchange/yeomanse/Drafts/ww.palms.com.

For groups of 15 rooms or more, contact the Sales Department at (866) PALMS-MTG or (866) 725-6768.

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070906/NYTH106
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN12
PRN Photo Desk, photodesk@prnewswire.com
Source: MTV

CONTACT: Jennifer DeGuzman of MTV, +1-212-258-7175, +1-917-297-3723,
cell, Jennifer.deguzman@mtvstaff.com, or Melissa Barreto, +1-212-846-7226,
+1-917-439-5671, cell, or Melissa.barreto@mtvstaff.com; Palms Casino Resort
Contact, Larry Fink, +1-702-942-6843, larry.fink@palms.com

Web site:

http://www.mtv.com/
http://www.palms.com/

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