Dutch Ringtone Initiative Introduced in the USA: The Rise of Ringtone Art

Dutch Ringtone Initiative Introduced in the USA: The Rise of Ringtone Art

TILBURG, The Netherlands, September 3/PRNewswire/ -- The Ringtone Society (http://www.ringtonesociety.com/), a platform
initiated in the Netherlands by Muzieklab for the artistic development of the
ringtone, has been invited by the Grand Canyon Music Festival
(http://grandcanyonmusicfest.org/) to take part in the festival's 2007 Native
American Composers Apprentice Project (NACAP), for a unique new ringtone
initiative in Arizona (USA).

The Ringtone Society, in partnership with New York-based string quartet
ETHEL will work with young Native American composers to produce a series of
new ringtones. These new mini-compositions will be performed and recorded
during the Grand Canyon Music Festival (GCMF). The Ringtone Society will also
join ETHEL in workshops at several high schools on Arizona's Navajo and Hopi
Reservations, where they will create and record ringtones with the students
("The Live High School Ringtone Project").

New York City's public radio station, WNYC, will present a Radio Diary of
the project, featuring ETHEL's Ralph Farris and produced by noted radio
personality Beth Fertig.

GCMF's NACAP is a program that teaches talented Native American high
school students the art of composition. Under the guidance of Navajo composer
Raven Chacon , students from the Navajo and Hopi Reservations are guided
through the creative process - from thematic development to orchestration and
scoring. ETHEL reads and workshops these compositions and takes the pieces
from the classroom to the stage.

The objectives of The Ringtone Society are to stimulate "The Art of
Ringtonism", and the investigation of the possibilities for the mobile phone
as a medium for music production and distribution.

According to Theo Andriessen, initiator of The Ringtone Society, the
public is fed up with terribly produced ringtones that overflow the market.
"It is time for an artistic offensive. The ringtone offers a new creative
challenge for musicians and composers and a chance to be heard by a new
public at several different locations."

The Ringtone Society has already collected more than 500 unique
ringtones, poetry tones and videotones worldwide and has been a featured
presenter at the popfestival Lowlands in Holland and the Melbourne
International Art Festival in Australia.

Plans are underway to make The Ringtone Society a regular collaborator
with GCMF and NACAP.

All ringtones recorded during this project can be downloaded
free-of-charge at: http://www.ringtonesociety.com.

Source: Muzieklab

For more information and/or footage: Theo Andriessen, +31-(0)6-41838444, theo@muzieklab.com; Ralph Farris, +1-917-848-1281, ralph@ethelcentral.org

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