13 Million Viewers* Tune in to Nickelodeon's iCarly in Series' Premiere Weekend

13 Million Viewers* Tune in to Nickelodeon's iCarly in Series' Premiere Weekend

Convergent Series Pops on TV and Online with 1.1 Million Streams on TurboNick and 300,000 Visitors to iCarly.com

NEW YORK, Sept. 11 /PRNewswire/ -- Nickelodeon's newest live-action series, iCarly, the first scripted series to incorporate kid-created original content, proved to be a hit on multiple platforms, drawing an accumulated 13 million viewers (source: Nielsen CUME Sept. 8-9) over the course of the weekend**, almost 300,000 unique visitors to www.icarly.com, and 1.1 million streams on TurboNick for the week (9/3-9/9).

The premiere of iCarly, on Saturday, Sept. 8, 8 p.m. (all times ET/PT) earned a spot as one of the most-watched live action series premiere ever on Nick, drawing an average of 3.5 million viewers (P2+). Sunday's encore on Sept. 9 at 11:30 a.m. scored as the highest-rated telecast of the series for the entire weekend, garnering an average of 4.1 million P2+, and an 8.9/1.9 million with the series' core demographic of kids 6-11, up +30% from the Saturday 8 p.m. premiere.

Highlights of the iCarly weekend include:

-- The Saturday, Sept. 8, 8 p.m. premiere episode, "iPilot," drew a
6.9/1.4 million with Kids 6-11, a 5.9/1.3 million with Tweens 9-14, and
a 5.8/2.0 million with Kids 2-11. An even number of boys and girls
tuned into the premiere, with just a slightly higher percentage of
girls watching (47% boys versus 53% girls 6-11). Girls 6-11 drew a
7.5/767,000 and boys a 6.2/669,000.
-- At 8:30 p.m. on Sept. 8, another new episode of the series, "iWant More
Viewers" netted an even stronger performance, averaging 3.7 million
viewers (P2+). Tweens 9-14 experienced the biggest lift, up +22% with
a 7.2/1.5 million, beating all competition for the demo during this
time period. With Kids 6-11, the 8:30 p.m. performance earned an
8.0/1.7 million, up +16% versus the prior half hour, primarily driven
by girls 6-11 (9.0/923,449, up +20%). Kids 2-11 earned a 6.2/2.1
million for the 8:30 p.m. telecast.
-- "iPilot" encored again on Sunday, Sept. 9 at 11 a.m., drawing an
average of 3.9 viewers (P2+) and a 7.6/1.6 million K6-11, a 6.1/1.3
million T9-14, and 6.5/2.3 million K2-11.
-- The Sunday, Sept. 9 encore of "iWant More Viewers" at 11:30 a.m.,
scored as the highest rated telecast with Kids 6-11, but was also the
second highest play of the weekend with Tweens, earning a 7.1/1.5
million. Boys 6-11 earned a 9.1/970,000 and girls 6-11 an 8.7/894,000.
With Kids 2-11, the telecast earned a 7.2/2.5 million.
-- On Sunday night at 7 p.m., the broadcast earned a 6.7/1.4 million K6-
11, nearly matching the premiere performance. The 7:30 p.m. Sunday
telecast posted a 7.5/1.6 million K6-11 and a 6.9/1.4 million Tweens 9-
14.
-- The series was an online hit as well. On iCarly.com, kids submitted
almost 2,200 photos and uploaded more than 2,000 videos over the two
day weekend (Sept. 8-9). The site generated 270,000 unique visitors for
the week (9/3-9/9) and 296,000 visits, 85% of these taking place over
the weekend. Average time spent per visitor was 15.1 minutes (source:
Omniture SiteCatalyst).
-- On TurboNick, Nickelodeon's broadband video player, iCarly videos
produced 1.1 million streams in a week, with two-thirds, or 721,000
streams taking place just over the weekend. Nick.com launched an
iCarly "Webisode Wardrobe" game on Sept. 6 which ended up as the
number-one game for the week with 575,000 game plays.

From creator Dan Schneider, in iCarly, Carly (Miranda Cosgrove) lives with her twenty-something brother/guardian Spencer (Jerry Trainor) and produces her web casts from a makeshift third-floor loft studio. Grappling with adolescence, she never aimed to gain fame as a rising star/underground celebrity to kids. As events unfold in the pilot, it all happens by accident when a teacher (guest star Mindy Sterling, Austin Powers' Frau Farbissina) puts her in charge of the school talent show. She and her sassy best bud Sam (Jennette McCurdy) turn the audition process into a show, which Carly's tech- savvy smitten friend Freddy (Nathan Kress) tapes -- including their hilarious banter and great chemistry -- and posts on the web unbeknownst to them. The online audience clamors for more, and a pop phenomenon blooms, with Carly and sidekick Sam's regular web casts ultimately featuring everything from comedy sketches and talent contests to interviews, recipes and problem-solving.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 94 million households and has been the number-one- rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc. (NYSE:VIA)(NYSE:VIA.B).

*Source: Nielsen CUME Data Sept. 8-9

**iCarly telecasts took place: Saturday, Sept. 8: 8 p.m. ET/PT; 8:30 p.m. ET/PT and Sunday, Sept. 9: 11 a.m. ET/PT; 11:30 a.m. ET/PT; 7 p.m. ET/PT; and 7:30 p.m. ET/PT

First Call Analyst:
FCMN Contact:

Source: Nickelodeon

CONTACT: Joanna Roses, +1-212-846-7326, or Margo Zinberg,
+1-310-752-8207, both of Nickelodeon

Web site:

http://www.nick.com/
http://www.icarly.com/

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