UProm.TV Launches New TV Formats

UProm.TV Launches New TV Formats

MUNICH, Germany, August 2/PRNewswire/ --

-Post free automotive and personal ads as clips on the web and on TV

Technical range: reaches 35.2 million households all over Europe, 8.02
million in Germany - and many, many more on the World Wide Web. These are the
range indices of UMotor.TV ( http://www.umotor.tv), the novel video platform
focusing on everything related to cars and motor sports. The most unique
feature: UMotor.TV is the first such medium to offer private and commercial
car sellers the opportunity to post automotive ads in moving picture format
(video). Moreover, this service is free: during the beta phase of the new TV
format, which starts on August 13, all ads can be uploaded to UMotor.TV
directly and at no cost to users.

Yet UMotor.TV is more than a video platform for the automotive community.
In fact, all video clips that are posted on UMotor.TV have the equal and
realistic chance to also be broadcast on television. It has never been more
cost effective to reach an audience of millions via TV.

It could not be any simpler: shoot a video, upload and sell.

The UMotor.TV process is simple: first, users upload a self-produced
automotive ad or a video clip related to the themes of automotive or motor
sports to http://www.umotor.tv. Subsequently the posted videos are rated by
the car-video-community of UMotor.TV

"The approach is as simple as it is innovative," comments Nick Riegger,
Managing Director of TV broadcaster UProm.TV, who operates UMotor.TV. "We let
the Internet community decide what it wants to see on TV. No TV program has
ever this close to the wants of its consumers - and this in all of Europe."

In addition to UMotor.TV, Munich-based broadcaster UProm.TV is already
pushing ahead with its next video and community TV platform: as of mid
August, UFlirt.TV (http://www.uflirt.tv) will be the first to enable users to
place personal ads and data on the web in video format.

For people who have fuel running through their veins: UMotor.TV, the
first video portal dedicated to all things car and automotive market related.

UMotor.TV targets all auto enthusiasts and those in the automotive
industry. "Car and accessory dealers in particular will benefit from
UMotor.TV as a new sales channel," explains Dr. Nikolai A. Behr, likewise
Managing Director at UProm.TV and responsible for UMotor.TV content.

"The likelihood of closing the sale is increased as a result of the high
level of emotion communicated by the motion pictures. Potential buyers get a
better idea of the objects they desire when they watch videos on television
or on the portal. The video also allows them to hear the sound of the engine,
and you can show corners and edges of the vehicle that are not visible in
standard online and print ads."

However, UMotor.TV is not only the first European automobile market in
video form; it is also the ideal platform for motor sports fans who want to
watch self-produced videos of an amateur race on TV or want to get background
information and interviews pertaining to a variety of racing series. As well,
car fans who want to get information on the latest models released by the
major automakers will get what they are looking for on UMotor.TV.

UFlirt.TV - the first flirting and dating video portal

UFlirt.TV (http://www.uflirt.tv) focuses on topics such as friendships,
flirting and relationships. UFlirt.TV is the first medium that makes it
possible to post a personal video ad on the Internet. The clip can also be
made available to millions of viewers all over Europe via television.

"Personal ads in motion picture format have a completely different
quality than contemporary print ads," comments Dr. Behr, "the possibility to
hear the voice, see facial expressions and body language, can make the
critical first impression even before the first rendezvous ever takes place."
UFlirt.TV connects lonely hearts with the partners of their dreams quickly -
thanks to categorization and search functions. UFlirt.TV is slated to begin
broadcasting in mid August.

Broadcasting dates UMotor.TV and UFLIRT.TV:

Broadcasting premiere UMotor.TV: August 13, 2007

Broadcasting premiere UFlirt.TV: mid-August 2007

Frequency: ASTRA 1 H, 19.2 degrees east (frequency 12,460.50 MHz,
Horizontal, not encrypted)

Program schedule: daily from 8 PM to 8 AM, Sundays: from midnight
Saturday to midnight Sunday

Broadcasting range: all of Europe

Technical range: 8.02 million German households, 35.2 million households
in all of Europe

About UProm.TV:

UProm.TV (http://www.uprom.tv) is the first television program primarily
created and selected for broadcasting by the viewer community. At the helm of
UProm.TV are managing directors Nick Riegger and Dr. Nikolai A. Behr. The
broadcasts have a technical range of 35.2 million households, reached via
satellite.

To date, UProm.TV operates a total of four WebTV formats: the primary
station, UProm.TV, offers a broad portfolio of entertainment. UFinance.TV
(http://www.ufinance.tv; formerly FIDOOR FINANCE TV) focuses entirely on
financial matters, the stock market and investments. UMotor.TV
(http://www.umotor.tv) covers all auto-related topics. UFlirt.TV
(http://www.uflirt.tv) provides people searching people with a platform to
place personal ads on the Internet and on TV to find the partner of their
dreams.

Registered users of either of the UProm.TV offers can upload their own
video clips, which are subsequently rated by the community. The best clips
are broadcast via TV and sent to a pan-European audience via UProm.TV.

UProm.TV is the first German company to expand the Web 2.0 mega-trend to
television and sees itself as the innovation leader: Various representative
studies, such as the one performed by U.S. marketing research firm Yankee
Group, project high revenue and profit yields for online videos used as
marketing tools in the years to come.
(http://www.yankeegroup.com/research.do)

Press contact: wbpr Public Relations, Jan Manz, Münchner Strasse 18,
85774 Unterföhring, Tel: +49-(0)89-995906-13, Fax: +49-(0)89-995906-99,
E-mail: jan.manz@wbpr.de

Source: UProm.TV

Press contact: wbpr Public Relations, Jan Manz, Münchner Strasse 18, 85774 Unterföhring, Tel: +49-(0)89-995906-13, Fax: +49-(0)89-995906-99, E-mail: jan.manz@wbpr.de

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