RTN to Launch in Pittsburgh

RTN to Launch in Pittsburgh

LITTLE ROCK, Ark., Aug. 17 /PRNewswire-FirstCall/ -- Retro Television Network (RTN), which is nationally owned and distributed by Equity Media Holdings Corporation (NASDAQ:EMDA), announced today that it has entered into an agreement with COX Broadcasting to bring RTN programming to Pittsburgh. The new affiliate will launch Oct. 15 on COX's WPXI-DT, a station that reaches more than 1.1 million households in one of the nation's top-25 markets.

RTN is a new television network that provides each affiliate a customized feed with classic hit shows, in addition to local programming including news, weather and sports. RTN is specifically designed to go on a broadcast digital channel and provides local broadcasters with a way to get ratings and successfully monetize their digital spectrum."

I can't tell you how often viewers call me asking us to bring classic programming back to modern television," said Mark Barash, Director of Programming at WPXI. "So, we'll take classic network shows and mix in some of WPXI's rich history of local programming favorites to provide television that will be appointment viewing."

"We are excited to announce our partnership with COX Television and WPXI," said Mark Dvornik, Executive Vice President of RTN. "WPXI has a history of providing quality television for the people of Pittsburgh, and RTN will continue that tradition with our Prime Time All the Time schedule."

WPXI, Pittsburgh's NBC affiliate, celebrates their 50th anniversary this year. The station plans to move to a 66,000 sq. ft., state-of-the-art facility in Pittsburgh's Summer Hill neighborhood by the fall of 2007.

About Equity Media Holdings Corporation

Equity Media Holdings Corporation (NASDAQ:EMDA) is a growing broadcaster with multiple sources of revenue and value in its operations that include its Broadcast Station Group, Spectrum Holdings Division and Broadcast Services Division. Equity Media is one of the largest owners and operators of television stations in the United States, currently owning stations in 41 markets that cover more than 32% of the U.S. population. It is the second largest affiliate group of the top ranked Univision and TeleFutura networks, two networks driven by the growth of the Hispanic population in the U.S. Equity Media's proprietary Centralized Automated Satellite Hub (C.A.S.H.) system and Retro Television Network provide centralized content distribution services, which Equity Media believes are unique within the media industry.

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Source: Equity Media Holdings Corporation

CONTACT: Mark Dvornik, +1-501-219-2400, or Stan Smith, +1-561-955-7370,
StanSmith@EMDAholdings.com, of Equity Media Holdings Corporation

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