MediaXchange Sets Reykjavik, Iceland as the Background for 'Outside 'The Box''

MediaXchange Sets Reykjavik, Iceland as the Background for 'Outside 'The Box''

REYKJAVIK, Iceland, August 17/PRNewswire/ --

- A New Icelandic Initiative to Develop TV Drama Commences August 22nd to
24th, 2007

- Top US Drama Creatives David Zucker, Carol Flint To Be In Iceland

WHAT: Leading international media consultancy company, MediaXchange is
heading to Reykjavik, Iceland to host "Outside 'The Box,'" a new
Icelandic initiative produced specifically to provide insight into
the various methods of the US creative model, sharing strategies
and information, a new foundation to boost the production of strong
drama series in Iceland.

WHEN: Starting August 22nd through the 24th

WHO: Opening day of "Outside 'The Box'" will feature U.S creative
executives David Zucker, President of Scott Free Productions (The
Company, NUMB3RS, and Carol Flint -- Executive Producer (ER, West
Wing & The Unit). The day will outline the key elements of
creative writing and development for writers, producers and channel
executives. Joining Zucker and Flint will be Laurie Hutzler, writer
and creator of The Emotional Toolbox(R). The second and third days
of the event will feature Hutzler addressing the creative issues
challenging writers and producers in developing drama that will
engage their audiences. In parallel, Zucker and Flint will take
part in selected one-on-one sessions for writers, producers, and
channel executives to work with these professionals on their
individual projects.

OPPORTUNITY: Unique access to these top US Executives. David Zucker,
Carol Flint, Laurie Hutzler are available for interviews. Iceland
participants/sponsors include: Screen One, RUV, 365 Media,
Channel 2, Saga Film and Pegasus (also available to discuss
their participation.)

Katrina Wood, CEO of the MediaXchange, says: "We very much welcome the
support "Outside 'The Box'" is receiving, particularly from Skjarinn and
networks and producers including RUV, Channel 2, Saga Film and Pegasus
Panartic. Their contributions have made the event possible and through these
concerted efforts, I believe we can look forward to an informative and
inspirational three days which will invigorate the Icelandic creative
community."

"We are looking to build our own local drama production," said Bjorn
Sigurdsson, Head of Programming, Skjarinn. "This initiative offers an
opportunity to construct a strong foundation to the creative and development
processes through which we can have a robust infrastructure for our fledgling
drama productions. With access to such established practitioners through
MediaXchange's 'Outside "the Box"' event as David Zucker, Carol Flint and
Laurie Hutzler, we can explore what to apply from the craft and technique
which has made the US model successful around the world."

ABOUT MEDIAXCHANGE:

Launched in 1991 by Katrina Wood, MediaXchange is an international media
consultancy agency that works with a diversity of entertainment industry
professionals from around the world to expand their businesses in the global
marketplace.

Through its portfolio of unique programs and events MediaXchange offers
companies the resources they need to gain the effective knowledge required to
cultivate new ideas and contacts in the global entertainment industry. The
portfolio of services -- Exchanges, International Events, and Premium
Services -- provide a great resource to help clients enhance their global
business interests. MediaXchange is the only consultancy to provide access to
top media executives in a closed and focused environment allowing clients to
benefit from their expertise, experience and advice.

Web site: http://www.mediaxchange.com

Source: MediaXchange

Sabrina Propper of RPiPR, +1-818-515-5798, for MediaXchange

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Profile: intent