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Thursday, August 16, 2007

Hurray! Reports Second Quarter 2007 Unaudited Financial Results

Hurray! Reports Second Quarter 2007 Unaudited Financial Results

BEIJING, Aug. 16 /Xinhua-PRNewswire/ -- Hurray! Holding Co., Ltd. (NASDAQ:HRAY), a leader in wireless music distribution and other wireless value-added services, artist development and music production in China, today announced its unaudited financial results for the second quarter ended June 30, 2007.

(Logo: http://www.newscom.com/cgi-bin/prnh/20050314/CNM005LOGO )

FINANCIAL HIGHLIGHTS:

Highlights for Second Quarter 2007
-- Total revenues: $14.6 million, a decline of 12.3% quarter-over-quarter
and 20.4% year-over-year, and below our previous guidance of $15.0-16.0
million
-- Wireless value-added services revenues: $12.7 million, a decline of
14.7% quarter-over-quarter and 23.1% year-over-year
-- Recorded music revenues, which are from our record label businesses:
$1.8 million, a growth of 20.6% quarter-over-quarter and 33.5% year-
over-year
-- Software and system integration services revenues: $0.02 million, a
decline of 89.8% quarter-over-quarter and 95.3% year-over-year
-- Net income: $0.2 million, a decline of 79.8% quarter-over-quarter and
88.7% year-over-year
-- Adjusted EBITDA (a non-GAAP measure which is defined as earnings before
interest, tax, depreciation, amortization and stock-based compensation):
$0.9 million, a decline of 45.5% quarter-over-quarter and a decline of
60.3% year-over-year
-- Diluted earnings per ADS: $0.01

Commenting on the second quarter results, QD Wang, Chairman and CEO of Hurray! stated: "Despite the current volatile market conditions and constantly changing regulatory environment, we got through the quarter in reasonable shape which is very encouraging. Going forward, we will strive to maintain stability in our WVAS operations while in the meantime continuing our efforts to carry out our strategy of developing proprietary content and diversifying distribution channels, our goal is to transform Hurray! into a leading entertainment content production and distribution house in China."

BUSINESS RESULTS

Total revenues for the second quarter ended June 30, 2007 were $14.6 million, representing a 12.3% decrease from $16.6 million for the preceding quarter, and a 20.4% decrease from $18.3 million for the second quarter in 2006.

Total wireless value-added services revenues were $12.7 million for the second quarter of 2007, a decline of 14.7% as compared with $14.9 million in the previous quarter and decline of 23.1% as compared with $16.6 million in the second quarter of 2006.

Recorded music revenues, which represent revenues of our controlled music companies Freeland Music, Huayi Brothers Music and Secular Bird, were $1.8 million, a growth of 20.6% as compared with $1.5 million in the previous quarter and growth of 33.5% as compared with $1.4 million in the second quarter of 2006.

Software and system integration services revenues were $0.02 million for the second quarter of 2007, representing a decline of 89.8% as compared with $0.2 million for the previous quarter and a decrease of 95.3% as compared with $0.4 million for the second quarter of 2006.

Total gross margin was 32.8% for the second quarter of 2007 as compared with 32.8% for the previous quarter and 37.0% for the second quarter of 2006.

Gross margin for wireless value-added services was 30.1% for the second quarter of 2007, as compared with 30.8% in the previous quarter and 36.0% for the second quarter of 2006.

Recorded music gross margin was 51.7% for the second quarter of 2007 as compared to 51.0% in the previous quarter and 45.7% for the second quarter of 2006.

Software and system integration services gross margin was 10.0% for the second quarter of 2007, as compared to 30.4% for the previous quarter and 48.9% for the second quarter of 2006.

Total gross profit was $4.8 million for the second quarter of 2007, representing a decline of 12.1% as compared with $5.4 million for the previous quarter and a decline of 29.5% as compared with $6.8 million for the second quarter of 2006.

Total operating expenses were $5.0 million for the second quarter of 2007, representing growth of 5.4% as compared to $4.7 million for the previous quarter and a decline of 9.0% as compared to $5.5 million for the second quarter of 2006.

Interest income for the second quarter of 2007 was $0.6 million, the same as the previous quarter. Income tax was $0.02 million in the second quarter 2007, a decrease compared to $0.2 million in the second quarter of 2006, and a decrease compared to $0.3 million in the previous quarter.

Net income was $0.2 million for the second quarter of 2007, representing a decrease of 79.8% as compared to $1.0 million for the previous quarter, and a decline of 88.7% as compared to $1.7 million for the second quarter of 2006. Net margin was 1.3% for the second quarter of 2007 as compared to 5.8% for the previous quarter and 9.3% for the second quarter of 2006.

Adjusted earnings before interest, tax, depreciation, amortization and stock-based compensation (adjusted EBITDA), was $0.9 million for the quarter, decline of 45.5% as compared with $1.63 million in the previous quarter and decline of 60.3% as compared with $2.2 million in the second quarter of 2006. Reconciliations of net income under U.S. generally accepted accounting principles (GAAP) and adjusted EBITDA are included at the end of this release.

Fully diluted earnings per ADS were $0.01 based on a weighted average of 21.8 million diluted ADSs for the second quarter of 2007. This figure compares to $0.04 based on a weighted average of 21.8 million diluted ADSs for the previous quarter and $0.08 based on a weighted average of 22.5 million diluted ADSs for the second quarter of 2006.

As of June 30, 2007, the company had outstanding 21.7 million basic ADSs and 21.8 million fully diluted ADSs, excluding share options granted above the average market value of Hurray! stock for the quarter as their effect would have been anti-dilutive.

As of June 30, 2007, the company had $67.0 million in cash and cash equivalents.

BUSINESS HIGHLIGHTS

Hurray!'s WVAS operations showed resilience while we continued to develop proprietary content and diversify distribution channels. Some of the recent highlights are:

-- Hurray! successfully launched a new IVR radio interactive program in
partnership with another company. IVR revenue increased by 165% to $4.5
million as compared to $1.7 million in Q1.

-- Hurray! successfully negotiated and signed the JV agreement with a
subsidiary of Beijing TV station after signing a Framework Agreement
three months ago. The new JV company has the exclusive rights to
provide WVAS for 10 BTV channels and programming for 10 years.

-- Our newest division, Enterprise Services, which provides customer
relationship management wireless solutions to companies, achieved major
results, signing up Air China and P&G China. Though the revenue for
such service at this point is not yet significant, it shows promising
growth potential.

-- Hurray! released a series of new songs, including 6 albums, 2 EPs and 1
single, and launched successful marketing programs to promote the new
releases simultaneously over Internet and wireless platforms.
Consequently, "Floating Bridge of Dream" ("Meng Zhi Fu Qiao"),
"Love To Death" ("Ai Si Le") and "What's Your Name" ("Ni Jiao
Shen Me Ming Zi") became popular hits in the second quarter and ranked
in the top 10 for several consecutive weeks in the second quarter on
both China Mobile's music portal and Baidu's music search platform.

-- Hurray! signed up a number of new artists, including:
-- Wenjie Shang, the No.1 "Super Girl" finalist in 2006 by Huayi
Brothers Music.
-- Zhenzhen Lin and Yanbing Li by Freeland Music.
-- Xue Sun, Mei Shi and Rui Chen by New Run Entertainment.

-- Hurray! launched 13 new titles on China Mobile's game portal, including
"honeycomb crisis", "Banquet II", "Magma Three Kingdoms strategy",
and "Magic Space".

"The stability of our WVAS business gives us the opportunity as well as the resources to execute our strategy despite the challenging wireless services operating environment, and we are confident about our long term prospects." commented Mr. Wang.

Business Outlook

For the third quarter 2007, Hurray! expects its total consolidated revenues to be between $15.5 and $16.5 million, reflecting the continued impact of tightened enforcement of policy and regulation changes previously announced by MII and mobile operators.

Acquisition

In April 2007, the Company closed the acquisition of the entire equity interest in Shanghai Saiyu Information Technology Co., Ltd. for total consideration of $4.5million in cash.

Note to the Financial Information

The financial information in this press release has been extracted from the financial information prepared using the recognition and the measurement basis of accounting principles generally accepted in the United States of America.

Conference Call

The company will host a conference call to discuss the second quarter results at

Time: 9:30 pm Eastern Standard Time on August 16, 2007
or 9:30 am Beijing/Hong Kong Time on August 17, 2007

The dial-in number: +1-800-510-9691 (US)
+1-617-614-3453 (international)
Password: 62272401

A replay of the call will be available from August 16, 2007 until August 22, 2007 as follows:

+1-888-286-8010 (US)
+1-617-801-6888 (international)
PIN number: 57782925

Additionally, a live and archived web cast of this call will be available at: http://phx.corporate-ir.net/playerlink.zhtml?c=187793&s=wm&e=1613897 or http://www.hurray.com/english/home.htm

About Hurray! Holding Co., Ltd.

Hurray! is a leader in artist development, music production and offline distribution in China through its record labels Huayi Brothers Music, Freeland Music, New Run Entertainment, and Secular Bird.

Hurray! is also a leading online distributor of music and music-related products such as ringtones, ringbacktones, and truetones to mobile users in China through the full range of wireless value-added services platforms over mobile networks and through the internet.

The company also provides a wide range of other wireless value-added services to mobile users in China, including games, pictures and animation, community, and other media and entertainment services. The company has further expanded its reach through a new venture with Beijing TV Media, the new media channel of Beijing TV, to provide mobile interactive services for all Beijing TV programs.

Forward-looking Statements

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. You can identify these forward- looking statements by terminology such as "will," "expects," "believes" and similar statements. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including risks related to: continued competitive pressures in China's wireless value-added services market; changes in technology and consumer demand in this market; the risk that Hurray! may not be able to control its expenses in future periods; Hurray!'s ability to succeed in the music development, production and distribution business, with which it has only limited experience; changes in the policies of the mobile operators in China or the laws governing wireless value-added services; the state of Hurray!'s relationships with China's mobile operators and the risk that Hurray! may be subject to further sanctions and penalties from them in future periods; and other risks outlined in Hurray!'s filings with the Securities and Exchange Commission, including its registration statement on Form F-1, as amended. Hurray! does not undertake any obligation to update this forward-looking information, except as required under applicable law.

Hurray! Holding Co., Ltd.
Unaudited Condensed Consolidated Balance Sheets

As of June As of December
30, 2007 31, 2006(1)
(Unaudited)
(in thousands of U.S. dollars)
Assets
Current assets:
Cash and cash equivalents $66,957 $74,597
Accounts receivable 15,000 13,178
Note receivable -- 272
Prepaid expenses and other current assets 3,090 2,701
Amount due from related parties 451 167
Current deferred tax assets 180 82
Inventories 238 178
Total current assets 85,916 91,175

Deposits and other non-current assets 717 632
Prepaid acquisition cost 5,344 --
Property and equipment, net 1,904 1,954
Acquired intangible assets, net 7,292 6,023
Investment in equity affiliate 2,484 --
Goodwill 41,983 39,622
Non-current deferred tax assets 414 371
Total assets $146,054 $139,777

Liabilities and shareholders' equity
Current liabilities:
Accounts payable $3,692 $3,681
Acquisitions payable 7,840 5,832
Accrued expenses and other current
liabilities 2,891 2,613
Amount due to a related party 239 --
Income tax payable 53 489
Current deferred tax liabilities 552 132
Total current liabilities 15,267 12,747

Non-current deferred tax liabilities 801 851
Total liabilities 16,068 13,598

Minority interests 3,934 3,359

Shareholders' equity:
Ordinary shares 109 108
Additional paid-in capital 74,002 73,608
Retained earnings 46,854 45,705
Accumulated other comprehensive income 5,087 3,399
Total shareholders' equity 126,052 122,820
Total liabilities and shareholders' equity $146,054 $139,777

(1) December 31, 2006 balances were extracted from audited financial
statements.

Hurray! Holding Co., Ltd.
Unaudited Condensed Consolidated Statements of Operations

For the three months ended For the six months ended
June 30, June 30, June 30, June 30,
2007 2006 2007 2006
(in thousands of U.S. (in thousands of U.S.
dollars, except share dollars, except share
and per share data) and per share data)
Revenues:
Wireless
value-added
services $12,737 $16,563 $27,672 $31,024
Recorded music 1,830 1,371 3,348 2,878
Software and
system
integration
services 18 368 195 1,014
Total revenues 14,585 18,302 31,215 34,916

Cost of revenues:
Wireless
value-added
services 8,898 10,594 19,211 20,045
Recorded music 883 745 1,627 1,520
Software and
system
integration
services 16 188 139 672
Total cost of
revenues 9,797 11,527 20,977 22,237

Gross profit 4,788 6,775 10,238 12,679

Operating
expenses:
Product
development 605 606 1,258 1,245
Selling and
marketing 2,703 3,031 5,360 5,852
General and
administrative 1,644 1,786 3,033 3,422
Total operating
expenses 4,952 5,423 9,651 10,519

Income from
operations (164) 1,352 587 2,160

Other income (36) (36)
Interest expense (45) -- (90)
Interest income 577 685 1,205 1,304
Equity in earnings
of affiliate 2 -- 2 --
Income tax expense (23) (208) (286) (531)
Minority interests (118) (124) (233) (306)
Net income $193 $1,705 $1,149 $2,627


Earnings per
share, basic $0.0001 $0.0008 $0.0005 $0.0012
Earnings per ADS,
basic $0.01 $0.08 $0.05 $0.12
Earnings per
share, diluted $0.0001 $0.0008 $0.0005 $0.0012
Earnings per ADS,
diluted $0.01 $0.08 $0.05 $0.12

Shares used in
calculating
basic earnings
per share 2,173,318,732 2,226,195,551 2,170,619,470 2,228,014,674


ADSs used in
calculating
basic earnings
per ADS 21,733,187 22,261,956 21,706,195 22,280,147
Shares used in
calculating
diluted earnings
per share 2,182,733,566 2,250,392,981 2,179,974,411 2,248,124,811
ADSs used in
calculating
diluted earnings
per ADS 21,827,336 22,503,930 21,799,744 22,2481,248


The use of non-GAAP financial measures:


To supplement its consolidated financial statements presented in accordance with generally accepted accounting principles ("GAAP") in the United States, Hurray! uses non-GAAP measures of operating results and net income, including in this press release earnings before interest, taxes, depreciation and amortization, and before stock-based compensation expense ("adjusted EBITDA"), which are adjusted from results based on GAAP to exclude certain expenses. Hurray!'s management believes the use of these non-GAAP financial measures provides useful information to both management and investors by excluding certain expenses that are not related to the company's operations. These non-GAAP financial measures also facilitate management's internal comparisons to Hurray!'s historical performance and our competitors' operating results. Hurray! believes these non-GAAP financial measures are useful to investors in allowing for greater transparency with respect to supplemental information used by management in its financial and operational decision making. The presentation of this additional financial information is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP. Please see below financial table for a reconciliation of adjusted EBITDA.

Reconciliation of net income under GAAP to adjusted EBITDA for the following periods:

For the three For the six
months ended months ended
June 30, June 30, June 30, June 30,
2007 2006 2007 2006
(in thousands of U.S. (in thousands of U.S.
dollars, except share dollars, except share
and per share data) and per share data)
Net income $193 $1,705 $1,149 $2,627
Add:
Interest expense 45 -- 90 --
Income tax expense 23 208 286 532
Depreciation and
amortization 994 878 1,823 1,771
Non-cash stock
compensation
expense 212 138 379 229
Less:
Interest income 577 685 1,205 1,304
Adjusted EBITDA $890 $2,244 $2,522 $3,855


For more information, please contact:

Phoebe Meng
Investor Relations Manager
Tel: +86-10-8455-5566 x5532
Email: yfmeng@hurray.com.cn

Photo: NewsCom:

http://www.newscom.com/cgibin/prnh/20050314/CNM005LOGO
AP Archive:

http://photoarchive.ap.org/
PRN Photo Desk, +1-888-776-6555 or +1-212-782-2840

Source: Hurray! Holding Co., Ltd.

CONTACT: Phoebe Meng, Investor Relations Manager of Hurray! Holding Co.,
Ltd., +86-10-8455-5566 x5532, or yfmeng@hurray.com.cn

Web site:

http://www.hurray.com/


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