PSDI USA & Elvis(TM) Shoes Partner With the VH1 Save The Music Foundation for the 2007 Elvis(TM) Shoes Print Campaign

PSDI USA & Elvis(TM) Shoes Partner With the VH1 Save The Music Foundation for the 2007 Elvis(TM) Shoes Print Campaign

LOS ANGELES, Aug. 7 /PRNewswire/ -- PSDI USA, manufacturers of the celebrity coveted Ed Hardy Shoes, Christian Audigier Shoes and Elvis Shoes, announced today that Elvis Shoes will partner with the VH1 Save The Music to produce an exclusive limited edition Elvis/VH1 Save The Music Shoe supporting the launch of the new Elvis Shoes collection. These limited edition shoes will be available nationwide for Holiday 2007 marking the successful launch of the Elvis Shoes collection.

As part of the partnership, PSDI USA and Elvis Shoes will donate at least $10,000 to the VH1 Save The Music Foundation from the sale of the exclusive limited edition Elvis VH1 Save The Music shoes.

The Elvis Shoes "Future Rock Royalty" ad campaign embodies the spirit of personal creativity and self-expression inherent to the King of Rock 'N' Roll and the Elvis Shoes collection. The Elvis footwear collection marks the first ever signature footwear collection inspired by the King of Rock 'N' Roll. The collection is made possible through a licensing arrangement with Elvis Presley Enterprises, Inc.

The Elvis Shoes Fall 2007 collection evokes the spirit of the famous and groundbreaking 68' Comeback Special, in which Elvis(TM) rocked the nation in an all black leather suit. PSDI USA evokes this same bold spirit in the line accompanied by bold bright accents and metallic details and shine. Throughout the line PSDI USA \will continue the ELVIS(TM) status crown symbol, the Lion's Den crest and Gothic "E" signature marques.

Elvis Shoes will introduce a series of print ads to support the campaign launch. The rising underground music artists selected for the "Future Rock Royalty" ad campaign were selected for their ability to inspire a generation of musicians, poets, and children through their music and for their iconic personal style, all of which Elvis Shoes collection of footwear represents.

The "Future Kings of Rock Royalty" ad campaign includes the following artists, who collectively have over 3 million viewers on My Space:

The Red Jumpsuit Apparatus -- A brief listen to The Red Jumpsuit Apparatus' debut album and its obvious these guys have spent a lot of time concentrating on their music. Their songs are flush with determination, hunger, and the energy of youth. And while they tap into elements of pop-punk, pop, screamo, and metal, they combine them in a way that's both surprising and invigorating.

Benny Da Kid -- Benny Da Kidd is a revolutionary music producer, who has an uncanny ability to produce music of tomorrow -- today! He's your new age "rock star" and a product of the new millennium music phenomena. His music is culturally diverse, and encompasses rhythms, beats and sounds for just about everybody.

Zach -- A gifted vocalist and musician who plays guitar, bass, drums and keyboards. "Southern rock with a touch of soul" is how he describes his music. We describe him as someone to look out for at the top of the charts!

Married by Elvis -- An electrifying five-piece country-rock band fronted by female vocalist Julia Garlington, who owns the stage with an unmistakable gutsy, bluesy voice that captures the attention of every soul around her. The group throws down a mix of country-rock originals and handpicked covers with the kind of energy that keeps the house jumpin' all night long. The band is working on its first album, focused on their original flava of rockin country music (Summer '07 release date).

The Lady Tigra -- The Lady Tigra was one of the original members of one of hip-hop's earliest and most influential female duo's when she was just 16 years old. The Lady Tigra's new project is lining up to be a vivid mashing of the styles she helped to pioneer and features Hip Hop Legend MC Lyte and Mr. Han of Linkin Park.

About PSDI USA

PSDI USA -- the manufacturers of Ed Hardy Shoes, Christian Audigier Shoes, and Elvis Shoes -- was founded in 2001, by French native Philip Chemla, a specialist in apparel and footwear sourcing and supply, cumulating over 17 years of success and expertise. Philip Chemla developed his management skills while working for 12 years in France manufacturing apparel, and distinctive product lines, distributed all over Europe. In 2001, PSDI USA began the long lasting relationship between Christian Audigier when they became the exclusive worldwide supplier for Von Dutch originals footwear. In 2005, the bond continued, when PSDI USA become the worldwide Footwear Licensee for Don Ed Hardy Shoes. Now, a little over a year after the inception of the company, Ed Hardy Shoes are distributed in over 15 countries worldwide and PSDI USA's growth continues with the recent debuts of Christian Audigier Shoes and Elvis Shoes in stores this Spring 07.

About the VH1 Save The Music Foundation

Since 1997, the VH1 Save The Music Foundation has successfully and sustained instrumental music programs in 1400 public schools in 80 communities across the country, including Memphis, Houston, Chicago, New York, Denver, Baltimore, and Milwaukee. Over the past ten years, various artists and celebrities have shown their devotion to the VH1 Save The Music Foundation by partnering with the organization as they've reached out to struggling school districts across the country. Celebrities including Mariah Carey, Beyonce, Sting, Billy Joel, Kiefer Sutherland, John Legend, Rob Thomas, Alicia Keys, and Jewel have donated their time and efforts to the organization in attempts to raise awareness about the importance of music in a child's education.

About Elvis Presley Enterprises, Inc.

Elvis Presley Enterprises, Inc. (EPE) is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit http://www.elvis.com/. EPE is a subsidiary of CKX, Inc., a publicly traded company listed on the NASDAQ National Market(R) under the ticker symbol "CKXE." Also visit http://www.ckx.com/.

First Call Analyst:
FCMN Contact:

Source: PSDI USA

CONTACT: Octavia Dosier of PSDI USA, +1-213-748-1038, ext. 106,
octavia@psdiusa.net

Web site:

http://www.psdiusa.net/

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