Partnership Between Choice Hotels International and DMX Allows Guests to Travel in Style

Partnership Between Choice Hotels International and DMX Allows Guests to Travel in Style

AUSTIN, Texas, Aug. 14 /PRNewswire/ -- Choice Hotels International has chosen DMX as its exclusive qualified vendor of public space music and messaging on-hold services for all Choice-brand hotels. DMX, the leading provider of sensory branding services for businesses, will launch this relationship by providing the company's upscale, select service Cambria Suites brand with customized music and scent programming to excite, attract and retain both business and leisure guests. Choice Hotels International franchises more than 5,400 hotels, representing more than 445,000 rooms, in the United States and 38 countries and territories.

DMX's style-centric, marketing-savvy music designers will provide a unique, custom audio program for Cambria Suites hotels to meet the desires of today's travelers. This specialized programming will greet customers both on-premise and through on-hold messaging, with a full, high-quality sound that reflects the brand position and enhances the property's atmosphere. Because Cambria Suites hotels were designed for the guest who prefers to take their lifestyle with them when they travel, DMX will also provide environmental scent services for the hotel to make travelers experiences more comfortable and memorable.

"The strong multimedia solutions offered by DMX in the areas of on-hold messaging, music and environmental scent will help enhance our brands," said David Goldberg, senior vice president, brand solutions, Choice Hotels International.

The Cambria Suites brand will be using DMX's ProFusion X music platform, which gives clients more programming options and management functions than other on-premise platforms. The easy-to-use enhanced functionality enables flexible programming, seamless integration of on-site and on-hold messaging, and automated control of music styles. Music, messaging and playlists are updated via a network connection or disc.

About DMX

Recognized as an international designer of brand experiences for commercial environments, DMX uses sight, sound and science as building blocks. The company's services include music, full motion video, audio messages and environmental scents that provide brand texture for its customers and create integrated, multi-sensory environments that drive repeat business. DMX also provides music for cable television networks worldwide. For over 35 years, DMX's customers have included prominent industry leaders and represent some of the most identifiable international brands such as Polo, Nike, Pac Sun, 24 Hour Fitness, Wynn Hotel & Casino, Papyrus, American Eagle, and many others. For more information please visit us on the Web at http://www.dmx.com/.

About Choice Hotels

Choice Hotels International franchises more than 5,400 hotels, representing more than 445,000 rooms, in the United States and 38 countries and territories. As of June 30, 2007, 858 hotels are under development in the United States, representing 67,740 rooms, and an additional 85 hotels, representing 8,007 rooms, are under development in more than 20 countries and territories. The company's Cambria Suites, Comfort Inn, Comfort Suites, Quality, Clarion, Sleep Inn, Econo Lodge, Rodeway Inn, MainStay Suites and Suburban Extended Stay Hotel brands serve guests worldwide. Additional corporate information may be found on Choice Hotels' Internet site, which may be accessed at http://www.choicehotels.com/.

Contact: Kevin Smothers of Elizabeth Christian PR, +1-512-472-9599, for DMX.

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Source: DMX

CONTACT: Kevin Smothers of Elizabeth Christian PR, +1-512-472-9599, for
DMX

Web site:

http://www.dmx.com/
http://www.choicehotels.com/

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