Mohawk Chosen to Help Primetime Emmy(R) Awards Reduce Carbon Footprint

Mohawk Chosen to Help Primetime Emmy(R) Awards Reduce Carbon Footprint

COHOES, N.Y., Aug. 29 /PRNewswire/ -- FOX and the Academy of Television Arts & Sciences have gone "Green with Emmy" by partnering to produce an eco-friendly 59th Primetime Emmy(R) Awards broadcast. This "Green with Emmy" campaign encompasses all Emmy events with the sole purpose of reducing the carbon footprint the Primetime Emmys have on the world's climate.

However, if you tune in at 8:00 pm EDT on September 16, you might not see all of sustainable initiatives that have already been implemented by the Television Academy.

For all the Creative Arts and Primetime Emmy Awards collateral items, such as invitations, tickets, posters programs, press materials and office paper, the Television Academy has used recycled paper manufactured with 100% windpower -- and almost entirely made from post-consumer waste -- with all items made carbon neutral.

By making these choices, the 59th Primetime Emmy Awards saved the equivalent of:

-- 140 trees

-- 60,000 gallons of wastewater

-- 6,600 lbs of solid waste

-- 13,000 pounds of greenhouse gas emissions

-- Or, not driving 17,000 miles in a passenger car

FOX, the Television Academy and the telecast producers have set ambitious green goals, including the use of recyclable materials and recycling whenever possible; using hybrid and alternative fuel vehicles for transportation; and replacing production golf carts with bicycles.

The goals set also include reducing power requirements and utilizing alternative and eco-friendly energy sources -- including solar power -- for red carpet arrivals, production and Primetime Emmy events. Plus, the production aims to use locally grown and/or organic foods for press and event guests; and incorporate green themes into the televised broadcast.

For more information visit http://www.mohawkpaper.com/ or call 1-800 the mill.

About Mohawk

Recognized for its technical innovation and progressive environmental initiatives, Mohawk Fine Papers Inc. manufactures an impressive range of premium printing, writing and imaging papers. Signature grades include Strathmore(R), Mohawk Superfine(TM), Beckett Concept(R), Beckett Expression(R), BriteHue(R), Via(R), Mohawk Color Copy(R) and patented Inxwell(R) products, Navajo(R) and Options(R). Mohawk engineers its papers to provide optimal performance for sheetfed, web and digital printing. Mohawk papers are used in a wide variety of communications including prestigious annual reports, corporate identity systems, high-end brochures, packaging and everyday communication for businesses of all sizes and types. A leader in environmental stewardship, Mohawk is the first U.S. paper mill to offset 100% of its electricity with renewable windpower and the first U.S. premium paper mill to shift toward carbon neutral production. Many of Mohawk's recycled products are certified to the Forest Stewardship Council's [FSC] standards by SmartWood, a program of the Rainforest Alliance, and/or Green Seal.

FSC certification ensures responsible use of forest resources.

About the Academy of Television Arts & Sciences

The Academy of Television Arts & Sciences was founded in 1946 just one month after network television was born. It is a non-profit organization devoted to the advancement of telecommunications arts and sciences and to fostering creative leadership in the telecommunications industry. In addition to recognizing outstanding programming through its Emmy(R) Award, the Television Academy publishes emmy(R) Magazine and stages many industry-related programs, services and year-round events for the television community. For additional press information and resources concerning the Academy of Television Arts & Sciences, please direct inquiries to Robin Mesger of The Lippin Group at 323-965-1990.

For the Academy of Television Arts & Sciences
Robin Mesger, The Lippin Group, rmesger@lippingroup.com, 323-965-1990
Pam Golum, The Lippin Group, pgolum@lippingroup.com, 323-965-1990

For FOX: Nicole Gonzales, FOX, Nicole.Gonzales@fox.com, 310-369-0827

First Call Analyst:
FCMN Contact:

Source: Mohawk

CONTACT: Client Contact, Laura Shore of Mohawk Fine Papers,
+1-518-233-6208, ShoreL@mohawkpaper.com; or Agency Contact, Pam Williams of
Williams and House, +1-860-675-4140, pwilliams@williamsandhouse.com, for
Mohawk

Web site: http://www.mohawkpaper.com/

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