Jordache Pockets Heidi Klum for Next Campaign

Jordache Pockets Heidi Klum for Next Campaign

Jordache Unveils Its Hottest Ad Campaign yet with Supermodel Heidi Klum

NEW YORK, Aug. 15 /PRNewswire/ -- Jordache unveils its latest advertising campaign featuring the sexy supermodel, designer, entrepreneur and famed TV personality Heidi Klum. Shot by movie director Brett Ratner in the penthouse of the Chateau Marmont, the ads feature Klum clad in classic Jordache Jeans adorned with equestrian gear evoking the spirit of the iconic Jordache horse. The multifaceted campaign will include an integrated viral component, bicoastal outdoor presence and print ads that will run in national publications beginning in September.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070815/CLW031 )

The Fall 2007 Jordache campaign summons old Hollywood glamour and is inspired by the classic Helmut Newton silhouettes of the 1930s. In the sultry chic campaign, Klum wears the classic Jordache falcon crest skinny jeans in dark indigo, sold in high-end retail stores as well as at select Macy's and Urban Outfitters nationwide. All jeans have embroidered back pocket stitching with superior fits and modern styles available in stores across the country this fall. Klum's look was perfected by make-up artist Aaron De May and hairstylist Helena Faccenda.

"We are excited to be working with Heidi Klum," says Liz Berlinger, President of Jordache Enterprises. "She has a fashion edginess and classic sophistication that represents our new styling and direction this season. And with her success as a supermodel, business woman and mother, Heidi embodies the sexy confidence that the Jordache brand is about."

Jordache has established itself as a leader in the designer-label jeans category since the 1970s. Through the years, Jordache has kept their highly- anticipated ad campaigns provocative and innovative with a chic elegance that keeps Jordache a celebrity and fashionista favorite. Heidi Klum now joins the elite group of glamorous, sexy and talented women who have represented Jordache, including model and actress Elizabeth Hurley.

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Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070815/CLW031
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN5
PRN Photo Desk, photodesk@prnewswire.com
Source: Jordache

CONTACT: Katie Roberts of Full Picture, +1-212-995-1832, or cell,
+1-516-510-4737, for Jordache

Web site:

http://www.jordache.com/

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