HOT TAMALES(R) Brand Candies Will 'Rock N Ride' This Fall

HOT TAMALES(R) Brand Candies Will 'Rock N Ride' This Fall

BETHLEHEM, Pa., Aug. 29 /PRNewswire/ -- HOT TAMALES(R), America's favorite cinnamon-charged candy and its cooler extreme, HOT TAMALES(R) ICE(TM) chewy mint-flavored candies, are sponsoring a "Rock N Ride" tour this September. The tour includes a professional wakeboarding stunt show, live band performances, and tie-ins with local college campus events. In addition to candy sampling, there will be giveaways and prizes.

(Photo:

http://www.newscom.com/cgi-bin/prnh/20070829/NEW056 )

Donald Houston, the Brand Manager of HOT TAMALES(R) commented, "College students have embraced the HOT TAMALES(R) Brand and enjoy our candies' bold flavors. We think partnering with college and extreme sports events will further communicate our brand essence to fans and new consumers. The Rock N Ride Tour provides a perfect opportunity to interact with our consumers as they try NEW HOT TAMALES(R) ICE(TM)."

The following is the HOT TAMALES(R) Brand Rock N Ride Tour schedule:

-- Sept. 1 - Syracuse, NY ... University of Syracuse
-- Sept. 6 - Charlotte, NC ... Buck Wild (University Area)
-- Sept. 8 - Nashville, TN ... Riverfront Park
-- Sept. 21 - Cincinnati, OH ... University of Cincinnati
-- Sept. 29 - Austin, TX ... Downtown Austin

The HOT TAMALES(R) Brand was introduced in 1950, is Kosher and Gluten Free.

Just Born, Inc. is a privately owned company founded in 1923 and headquartered in Bethlehem, PA. Just Born also manufactures MIKE AND IKE(R) Chewy Fruit Flavored Candies, PEEPS(R) Brand Marshmallow Candies, ZOURS(R) Chewy Sour Candies, PEANUT CHEWS(R) Candies, and TEENEE BEANEE(R) Jelly Beans. The company employs over 560 associates and markets its candy in over 50 countries.

For more information, fans can visit http://www.hottamales.com/ or http://www.justborn.com/.

Images available upon request.

First Call Analyst:
FCMN Contact:

Photo: NewsCom:

http://www.newscom.com/cgi-bin/prnh/20070829/NEW056
AP Archive:

http://photoarchive.ap.org/
AP PhotoExpress Network: PRN8
PRN Photo Desk, photodesk@prnewswire.com
Source: Just Born, Inc.

CONTACT: Milena DeLuca of Just Born, Inc., +1-609-921-1695,
mdeluca@justborn.com

Web site:

http://www.justborn.com/
http://www.hottamales.com/

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