Freedom Tower Selected Favorite South Florida Spot as Davie Resident Named Grand Prize Winner in 'Sebring in the City' Contest

Freedom Tower Selected Favorite South Florida Spot as Davie Resident Named Grand Prize Winner in 'Sebring in the City' Contest

- Video submission earns Davie, Fla. resident 24-month lease of an all-new 2008 Chrysler Sebring Convertible

- Public votes help pick winning video

MIAMI, Aug. 30 /PRNewswire/ -- Davie, Fla. resident Lisa Kelley's choice of the Freedom Tower in Miami as her favorite spot in South Florida to be seen in a convertible will give her some freedom of her own. A video Kelley created for the "Sebring in the City" contest received the most votes, making her the grand prize winner and the winner of a 24-month lease of an all-new 2008 Chrysler Sebring Convertible.

The Chrysler brand and NBC 6 kicked off the "Sebring in the City" contest in July asking South Florida residents to submit a photo and essay of their favorite location to see and be seen in a convertible. Nearly 200 South Florida residents entered the contest. Coinciding with the launch of the all- new 2008 Chrysler Sebring Convertible, the contest gave the top three finalists an opportunity to spend a weekend with the vehicle and create a video about their favorite location. The public then voted for their favorite video at www.SebringintheCity.com .

Kelley was named the grand prize winner for her unique video that began at Miami's symbolic spot of freedom, the Freedom Tower, and continued to even hotter destinations in South Florida.

"Lisa demonstrated in her photo, essay and video that the Sebring Convertible is the perfect vehicle to be spotted in at Miami's Freedom Tower, making that location the hottest spot in South Florida," said David Rooney, Director - Chrysler Marketing and Global Communications.

"It was a great ride!" said Larry McDaniel, NBC 6 Vice President of Programming and Creative Services. "What a thrill to be able to give a South Florida viewer a 24-month lease on a Chrysler Sebring Convertible by using so many of our platforms - NBC 6 Television, NBC6.net and Carsoup.com -- all to make someone's wish come true."

Other "Sebring in the City" finalists were:
- Francisco Lira of Miami, Fla.
- Marianne Napolitano of North Miami Beach, Fla.

Contest Overview

The "Sebring in the City" contest began with entrants nominating what they consider to be South Florida's hottest locations to go to in a Chrysler Sebring Convertible. Entrants submitted a photo and essay describing their favorite location and a panel of judges determined the top three finalists. The finalists were given the use of a Sebring Convertible for the weekend and asked to create a video of their favorite location. The public voted online for their favorite and public votes, combined with judges' scores, determined the winning video.

About the 2008 Chrysler Sebring Convertible

The all-new 2008 Chrysler Sebring Convertible offers a sleek and elegant design, exhilarating performance with excellent fuel efficiency and a spacious interior. The Sebring Convertible also offers what no other convertible has offered before - three automatically latching convertible top options: vinyl, cloth and a body-color painted steel hard top, all which can be retracted with a push of a button on the key fob.

The Chrysler Sebring Convertible has long held the honor of America's favorite convertible, solidly leading the segment for the past decade. In fact, Sebring Convertible has earned the title of best-selling convertible in the United States for seven of the past 11 years.

About CarSoup.com

CarSoup.com offers South Florida residents a new and exciting online alternative for buying, selling, researching and servicing vehicles. The newly launched Web site connects buyers to dealers and private sellers, allows users to browse a complete database that features information on everything from new car pricing and finance options to used vehicle values and the latest automobile reviews.

First Call Analyst:
FCMN Contact:

Source: Chrysler LLC

CONTACT: Eileen Wunderlich, Chrysler Group, +1-248-512-0332, cell,
+1-248-705-7962, ew48@chrysler.com; Barbara Alfonso, NBC 6 Miami,
+1-954-622-6852, cell, +1-954-658-2285, barbara.alfonso@nbc.com; Kimberly
DeClark, Stratacomm, cell, +1-202-441-0096, kdeclark@stratacomm.net

Web site:

http://media.chrysler.com/
http://www.chrysler.com/
http://www.sebringinthecity.com/
http://www.nbc6.net/
http://carsoup.com/

NOTE TO EDITORS: For more information, please visit the Chrysler media site at http://cgmedia.daimlerchrysler.com . For more information about 2007 labor negotiations, please visit http://www.chryslerlabortalks07.com .

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