Fliptrack Makes its Mark on Slideshow Market

Fliptrack Makes its Mark on Slideshow Market

Real-Time Synchronization to Music, Advanced Creative Features, Largest Music Catalog and Ease of Use Combine to Create Industry's Best Slideshow Service

MENLO PARK, Calif., Aug. 10 /PRNewswire/ -- Fliptrack, the leader in user-generated music videos, today announced version 2.0 of its personal media creation services. Addressing the need for a simpler way to create highly-customized slideshows, Fliptrack has launched a slideshow tool featuring real-time synchronization to music -- a functionality that no other slideshow service provides -- as well as the broadest selection of creative themes, styles and effects. These enhanced features combine with Fliptrack's industry-leading catalog of popular music to deliver an unsurpassed user experience compared with competing slideshow services.

On the heels of the successful launch of its music video tool earlier this year, Fliptrack's new slideshow tool combines the most advanced technology with superior ease of use. Its slideshow tool leverages Fliptrack's patent-pending technology to allow consumers to easily and instantly build personalized syncing slideshows. While competitive slideshow services offer no synchronization to music or require downloads and long waits to see a finished, synchronized creation, the web-based Fliptrack tool syncs and customizes slideshows in real-time with no delays.

The new slideshow tool also gives users the ability to select from hundreds of new themes, styles, animations and backgrounds. Users can also set privacy rules and add titles, descriptions and "tags." The resulting high-quality slideshows can then be legally shared or posted to social networking sites like MySpace, Facebook, Friendster, Hi5 and Tagged.

"With the launch of our slideshow tool, we've set a new standard in the slideshow market by combining the simplest user interface and the most advanced technology with our library of more than 250,000 popular songs," said Stewart Putney, CEO, Fliptrack. "We will continue to raise the bar by making even more enhancements to our technology, bolstering our music library and offering the most exciting promotions and contests with our music partners."

Fliptrack has also partnered with Tommy Boy Records around Cyndi Lauper's True Color's Tour for a "make a music video contest." The contest, which features ten hit tracks from the True Colors Tour album, is running from Aug. 7 through Sept. 7. Five finalists will be selected and the grand prize winner will receive two tickets to the 2008 True Colors Tour.

"Partnering with Fliptrack provides us a cutting edge new promotional and distribution channel allowing fans to experience and interact with music in a whole new way," says Rosie Lopez, VP, Tommy Boy. "We're very pleased to team with them to deliver this user-generated media contest in support of legendary artist Cyndi Lauper and her brave and bold statement for human rights -- The True Colors Tour."

Millions of people have already visited Fliptrack to enjoy, create and share hundreds of thousands of slideshows and videos. New music -- like the current number one hit, "Hey There Delilah" by the Plain White Tees -- and unique effects continue to be added every week.

To view Fliptrack's featured user created videos, please visit: http://www.fliptrack.com/.

About Fliptrack

Fliptrack, based in Menlo Park, California, provides consumers with a full set of personal media creations tools. Fliptrack features a patent-pending technology that enables users to create their own music videos and slideshows by combining and synchronizing personal photos, text and effects with Fliptrack's industry-leading catalog of over 250,000 songs. Users can view their photos, slide shows and music videos at http://www.fliptrack.com/ or share them online on sites like MySpace and Facebook. Fliptrack's service is free to users. Founded in 2006, Fliptrack is funded by Angels and Mohr, Davidow Ventures. To learn more visit http://www.fliptrack.com/. For business development inquiries contact Derek Reisfield at Derek@fliptrack.com.

First Call Analyst:
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Source: Fliptrack

CONTACT: Sarah Tonzi, +1-585-905-1806, sarah_tonzi@yahoo.com, for
Fliptrack

Web site:

http://www.fliptrack.com/

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