PR Newswire Broadcast Minute & Podcast for Friday, August 10, 2007

PR Newswire Broadcast Minute & Podcast for Friday, August 10, 2007

To hear a Podcast of the PR Newswire Broadcast Minute and other MultiVu radio content, cut and paste this URL into your podcast application (e.g. iTunes, iPodder): http://feeds.feedburner.com/prnewswire_bcm

You May Have a Thyroid Problem and Not Know It - Particularly If You're Over 60, Says a New Harvard Medical School Report

Doctors often mistake the symptoms of thyroid disease for another disorder such as heart failure, high cholesterol, or even dementia, says a new edition of a report from Harvard Medical School. The symptoms of thyroid diseases are so wide-ranging, particularly in older men and women, that doctors often overlook thyroid disorder as the cause and instead focus on common illnesses that occur with age, according to Thyroid Disease: Understanding Hypothyroidism and Hyperthyroidism.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3533328

What Brands Are Teens Talking About? New TalkTrack(TM) Survey Reveals Word of Mouth Winners

Here's a dog-bites-man news flash: Teens love to talk. What is news, however, is just how much more teens talk about brands than the rest of the American people (twice as many each week). And for the first time, research shows that the brands they talk about most positively are completely different than those receiving positive mentions in the general public's conversations. In a word of mouth (WOM) survey of just over two thousand teens ages 13-17, the five brands with the largest number of "net positive" mentions were iPod, American Eagle, Dr Pepper, Chevrolet and Nintendo. In contrast, the top five WOM brand all-stars among the general public (over fifteen thousand respondents ages 13-69) are Coca-Cola, Pepsi, Wal-Mart, Sony and Toyota. This is the latest research from TalkTrack, the Keller Fay Group's measurement program for WOM marketing that monitors the word of mouth conversations of thousands of Americans weekly.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3533463

Jessica Alba Joins Mike Myers in Paramount Pictures and Spyglass Entertainment's 'The Love Guru' Due in Theaters June 20, 2008

Paramount Pictures, which has scheduled Mike Myers' new comedy "The Love Guru" -- his first original character since Austin Powers -- in a prime summer tentpole position on June 20, 2008, has announced major casting for the film, which begins production in September in Toronto, Canada.

Joining Myers, who plays Pitka, the "Love Guru," will be Jessica Alba. She was most recently seen in the blockbuster action sequel "The Fantastic Four: Rise of the Silver Surfer" and will star in the romantic comedy "Good Luck Chuck" with Dane Cook and the thriller "The Eye" for Cruise-Wagner Productions. Other additions to the cast include Romany Malco, who starred in Will Ferrell's hit comedy "Blades of Glory" and Judd Apatow's smash "The 40-Year-Old Virgin", and Verne (the immortal Mini-Me) Troyer.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3533397

THANKS, BUT NO THANKS: Survey Shows Thank-You Notes Influence Hiring Decisions, But Only Half of Candidates Send Them

Your mother told you to do it, and now a new survey shows she was right: Sending a thank-you note not only displays impeccable manners but also may give job hopefuls an edge over other applicants. While nearly nine out of 10 of executives polled said sending a thank-you note following an interview can boost a job seeker's chances, they also estimate that half of applicants fail to do so. The good news: More candidates are following up post-interview today than five years ago. The national poll included responses from 150 senior executives -- including those from human resources, finance and marketing departments -- with the nation's one thousand largest companies. It was conducted by an independent research firm and developed by Accountemps.

Full story at: http://media.prnewswire.com/en/jsp/main.jsp?resourceid=3533130

The PR Newswire Broadcast Minute is available by email at no charge to members of the media who sign up for PR Newswire for Journalists, http://www.prnewswire.com/media . For more information, contact Rob Fisher at 408-365-8793 or email rob.fisher@prnewswire.com

PRNewswire -- Aug. 10
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