Elijah Wood, Mya, Biz Markie and Other Special Guests Appear on Nick Jr.'S New Live-Action Music Series Yo Gabba Gabba!, During Two Back-to-Back Premiere Weeks, Monday August 20 - Thursday, August 30

Elijah Wood, Mya, Biz Markie and Other Special Guests Appear on Nick Jr.'S New Live-Action Music Series Yo Gabba Gabba!, During Two Back-to-Back Premiere Weeks, Monday August 20 - Thursday, August 30

Elijah Wood and Mark Mothersbaugh Guest Star In Premiere Episode on August 20; Seven New Episodes Follow With Appearances by Mya, Biz Markie, Hector Jimenez (Nacho Libre), The Aquabats, Smoosh, The Aggrolites, The Salteens and Supernova

*(DVD's and artwork available upon request)

NEW YORK, Aug. 14 /PRNewswire/ -- Musicians and movie stars get preschoolers moving and grooving during two back-to-back premiere weeks of Nick Jr.'s new interactive, live-action music series Yo Gabba Gabba! Elijah Wood teaches the "Puppet Master" dance in the premiere episode of the half-hour, 20-episode series, produced by The Magic Store and W!LDBRAIN, which debuts on Nick Jr. and sister network NOGGIN on Monday, August 20 at 10:30 a.m. (ET/PT*). Following the premiere, Nick Jr. will roll out seven new episodes of Yo Gabba Gabba! each featuring a new guest-star, including Mya, Biz Markie, Mark Mothersbaugh (Devo), Hector Jimenez (Nacho Libre) and The Aquabats, from Tuesday, August 21 - Thursday, August 23 and from Monday, August 27 - Thursday, August 30 at 10:30 a.m. (ET/PT).

Additional guests appearing later in the season include Laila Ali, Tony Hawk, The Shins, Sean Kingston, Sugarland, Rahzel and Nikki Flores. Yo Gabba Gabba! will air regularly weekdays at 10:30 a.m. and 1:00 p.m. (ET/PT) on Nick Jr.

The schedule for the first two premiere weeks of Yo Gabba Gabba! is as follows (all times are 10:30 a.m., ET/PT):

-- Monday, August 20 -- "Eat" (*Premiere Episode) - Elijah Wood ("Dancey
Dance" segment); Mark Mothersbaugh ("Mark's Magic Pictures" segment)
-- Tuesday, August 21 -- "Summer" - The Aquabats perform
-- Wednesday, August 22 -- "Fun" - The Aggrolites perform
-- Thursday, August 23 -- "Dance" - Hector Jimenez ("Dancey Dance"
segment)
-- Monday, August 27 -- "Sleep" - Smoosh performs; Mark Mothersbaugh
("Mark's Magic Pictures")
-- Tuesday, August 28 -- "Happy" - The Salteens perform; Mark Mothersbaugh
("Mark's Magic Pictures")
-- Wednesday, August 29 - "Friends" - Mya ("Dancey Dance" segment); Mark
Mothersbaugh ("Mark's Magic Pictures")
-- Thursday, August 30 - "Careful" - Supernova perform; Biz Markie ("Biz's
Beat of the Day")

Yo Gabba Gabba! stars host DJ Lance Rock (Lance Robertson) who brings to life four friendly monsters and a robot in a colorful land of music and laughter. The series highlights simple life lessons for preschoolers, through original song in short thematically linked segments, featuring animation, walk-around puppets and real kids. Yo Gabba Gabba! features an eclectic mix of unique music genres for preschoolers including, Pop, 80s, Electronic, New Wave, British Invasion, Hip Hop and more. Each episode culminates with an original music remix that summarizes the lessons learned. The characters are Muno the red cyclops, Foofa the pink flower bubble, Brobee the little green one, Toodee the blue cat-dragon and Plex the robot, are all ready to sing, play and dance along with the viewers as soon as they hear the magic words, "Yo Gabba Gabba!" They physically engage preschoolers with interactive play and encourage them to get up and dance to the music. Yo Gabba Gabba! also features pretend-along games that teach shapes and colors, ask questions and teach new dance steps while keeping preschoolers laughing throughout the episode.

The Magic Store was founded in 2005 by "Gen X" dads Christian Jacobs, Justin Lyon and Scott Schultz. The studio's first project, Yo Gabba Gabba!, was produced independently in two half-hour episodes. After creating an online viral frenzy with the trailer, the show ultimately found a home on Nick Jr. The Magic Store's mission is to produce ground-breaking, fresh, wholesome and fun entertainment properties that parents can enjoy along with their kids.

Founded in 1994, W!LDBRAIN (www.wildbrain.com) is an award-winning entertainment company that develops and produces unique and compelling content across the media spectrum. Powered by its distinctive pool of talented animators and directors and renowned for blending traditional animation methods with state-of-the-art computer graphics, the studio and its artists have consistently won top industry awards. In film, W!LDBRAIN has garnered numerous awards including an Annie for its computer graphics short film Hubert's Brain and currently has a number of film projects in development. In television, the studio has produced an exceptional slate of original work, including the top-rated and critically acclaimed animated series Higglytown Heroes and the upcoming Nick Jr. series Yo Gabba Gabba! One of the nation's foremost producers of animated commercials, W!LDBRAIN has won Clios, Addys, the BDA Awards and Annies for their commercial spots -- reinvigorating classic brands and developing cutting-edge spots for such leading companies as The Coca-Cola Company, Honda, Kraft and Nike. W!LDBRAIN additionally creates and distributes collectible merchandise through its subsidiary Kidrobot, a premiere retailer of limited-edition art toys and apparel, with stores located in New York City, Los Angeles and San Francisco.

Nick Jr. is a specially designed programming block airing on Nickelodeon weekdays from 9 a.m. - 2:00 p.m. (ET/PT). Completely dedicated to preschoolers ages 2-5, Nick Jr.'s Emmy, Peabody and Parents' Choice Award-winning programs are curriculum based, fun and commercial free. At Nick Jr., kids play to learn with innovative, original shows created just for them.

Nickelodeon, in its 28th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in almost 94 million households and has been the number-one-rated basic cable network for 13 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B).

*Broadcast times for the NOGGIN premiere are (ET) only.

First Call Analyst:
FCMN Contact:

Source: Nick Jr.

CONTACT: Sharyn Traub, +1-212-846-6381, Sharyn.traub@nick.com, Heather
Brown, +1-212-846-6240, Heather.brown@nick.com, both of Nickelodeon; or Lisa
Rose, of The Magic Store/W!LDBRAIN, +1-415-216-2048, lrose@wildbrain.com

Web site:

http://www.nick.com/
http://www.wildbrain.com/

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